The Editorial Content Producer will be responsible for creating and managing sports betting content that appears on Betway’s social and digital channels while working closely with the Social and Brand Managers to ensure content is consistent and aligned with the US positioning. They will be expected to lead a “sports betting newsroom” within the Brand & Content Marketing team, focusing on creating and distributing relevant content to attract new customers.
They should be avid sports fan and understand sports betting, with a passion for finding, curating, and creating engaging material. They should be a strong communicator who can lead team meetings, pitch ideas, and oversee the execution. Their contribution should grow our social and digital channels through high-quality and quantity content and positively impact the success of the sportsbook side of the business.
Duties include, but not limited to:
- Create original content tied to the sports calendar and relevant to sports betting; including writing, editing, and publishing for https://usblog.betway.com/.
- Responsible for sourcing talent and managing outreach/relationship with subjects for content ideas; may include interviewing talent.
- Ideate & concept content that delivers not just an engaging story but delivers against our business objectives and highlights our product.
- Research topics and fact-check before finalizing content.
- Proofread articles before publishing them on the Betway blog and editing existing content.
- Collaborate with Social and Creative Studio to develop a visual identity for content, and how that can evolve over time/sports.
- Maintain an editorial calendar that outlines upcoming content ideas that align with the sports calendar.
- Manage brainstorms will relevant stakeholders to develop one-of-a-kind concepts.
- Develop & maintain the Betway US tone of voice.
- Leverage sponsorship collateral, such as access to players for content.
- Work with the larger Marketing team on brand activations & influencer content.
- This may include managing agency work or brand partnership content.
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Essential Criteria:
- 2-5 years of professional or collegiate sports media experience.
- Bachelor’s degree with a focus on related fields such as journalism, sports management, and media studies.
- Strong writing, editing, and research skills.
- High-level understanding of online media and experience working with online content creators.
- Comfortable working in a newsroom environment.
- Ability to work with and through multiple stakeholders be that internal or external to the business.
- Deadline and detailed-oriented, with the capability to work cross-functionally and in a team setting.
- Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities, as necessary.
- Skilled in broadcast, print media, and digital interviews.
- Experience using editing software (i.e., Photoshop).
Knowledge, Skills & Abilities:
- Knowledge of consumer marketing, and how social and digital media can be successfully integrated.
- Able to work both strategically and on a day-to-day tactical level.
- Knowledge of sports betting and US betting culture.
- Knowledge of professional and collegiate sports, particularly those with high popularity in America.
- Excellent attention to detail.
- Ambitious and results-driven mentality.
- Entrepreneurial spirit.
- Ability to lead team/stakeholder meetings.
- Ability to thrive in a fast-paced environment of sports.
- Ability to work in a fast-paced, ever-changing environment.
- Ability to think outside of the box, be innovative, and adaptable, and come up with creative solutions to changing business challenges
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