Omnichannel Marketing Manager

Work Location: East Hanover, New Jersey, United States

Role: Hybrid (3 days in office and 2 days Remote/ Week)

The Omnichannel Marketing Campaign Delivery Manager (MCDM) is the key role within our Customer Experience and Delivery framework. You will interact with marketing teams and intimately understand their strategic vision and channel strategy.

This key role works with a key healthcare client (and could be embedded within client digital campaign team) in delivering omnichannel marketing programs. As Omnichannel SME You will be collaborating across teams on new brand launches, maintain brand growth, and delivering across their strong digital and Omnichannel ecosystems. You will provide thought leadership, strategic guidance, project management support, campaign design suggestions while develop and launch various Omnichannel campaigns. Channel management and delivery would including web, email, SMS, field based and offline tactics and programs.

Client Management

• You are an Omnichannel Marketing expert (digital expert) and a proven program/project manager who will drive HCP and Patient CRM programs (all channels) from inception, through to execution and optimization
• Own the brand relationships and work with the brand teams and commercial operations partners to help launch brands, campaigns, tactics, while assessing brand business questions and need to deliver effective Omnichannel recommendations and capabilities across channels including but not limited to, websites, SEO and contact center, print media, social media, SMS, email, rep triggered emails, direct mail, IVR, EHR/EMR, paid and earned media
• You will own the delivery and work across partners on the design, operations, campaign execution and campaign KPI and measurement
• Act as internal owner and project manager to ensure cross functional business partners involved can create a delivery plan against the business requirements
• Participate in digital governance across digital services and help prioritize tactics with marketing service providers to drive quality and timely delivery

Thought Leadership

• You are a strong collaborator and an influencer with a strong presence in meetings with the ability to drive divergent conversations towards a solution
• Lead relevant forums with internal and external stakeholders to discuss status and ensure projects stay on track by capturing & resolving all risks

Delivery

• You will manage business requirements and facilitate the development of the capabilities, platforms, tactics and campaigns
• Ensure the timely, high quality, and cost-effective execution of digital marketing tactics (e.g. websites, email marketing, field digital assets, etc.) per campaign and business objectives
• Ensure the enablement of sound measurement and data capture needs through effective tagging for all non-paid media digital assets are setup correctly, completely and in alignment with brand goals / objectives
• Manage tactics and programs across a client ecosystem to ensure seamless customer experience
• Deliver effective optimization recommendation based in sound understanding of campaign insights and technologies
• You have experience with the Legal/Medical/Regulatory review process and understand the importance of the process and know how to work with it

To succeed in this key Omnichannel operations role, you will need to be a problem solver, should have both analytical and creative ways of thinking and the ability to explain difficult concepts to non-technical users and translate business requirements to solve problems. Must be able to represent Indegene at the highest levels within brand management and commercial operations.

• 8+ Years of business experience including 5 years of digital project management or operations experience with expertise in digital production (e.g. web development) and campaign management activities in Pharmaceuticals industry
• Deep understanding of digital marketing tactics (e.g. websites, email, paid media, social media, SEO, mobile apps, etc.) and the technology platforms that enable them
• Experience working with digital marketing technologies such as marketing automation tools (SFMC, Adobe Campaign), web content management systems (AEM, Drupal, etc.) and field digital (Veeva)
• Track record of successfully delivering initiatives on-time and on- budget to exceed stakeholder expectations
• Experience managing outsourced service providers in the digital space, including negotiating contracts and SLAs, balancing service capacity and utilization, and overseeing delivery

Indegene