Indegene

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you.

If this excites you, then apply below:

Job Title: Digital Strategy Manager – Salesforce Marketing Cloud Intelligence (Datorama Specialist)

As the Digital Strategy Manager – Datorama Specialist, you will play a pivotal role in driving data-driven decision-making and digital marketing excellence within the biopharma sector. Leveraging your expertise in Datorama, data analytics, and digital strategy, you will lead efforts to optimize digital campaigns, analyze performance metrics, and provide strategic insights to enhance our digital marketing initiatives

You will be responsible for:

· Utilize your strong command of Datorama to develop, manage, and optimize digital marketing campaigns across various platforms, ensuring data accuracy, real-time tracking, and campaign performance insights

· Collaborate with cross-functional teams, including Marketing, Analytics, and IT, to establish data integration, data visualization, and reporting strategies, contributing to a comprehensive digital ecosystem

· Lead the development of data-driven strategies to maximize digital campaign effectiveness, enhance user experience, and drive audience engagement

· Create and maintain dashboards and reports using Datorama to provide actionable insights on digital marketing performance, ROI, and campaign KPIs

· Continuously monitor industry trends, technological advancements, and best practices related to Datorama and digital analytics, proposing innovative solutions to optimize data management and utilization

· Translate complex data findings into clear and actionable recommendations for both technical and non-technical stakeholders, fostering a culture of data-driven decision-making

· Collaborate with internal teams and external partners to ensure compliance with data privacy regulations and industry standards

Must have:

· Bachelors degree in Marketing, Business, Analytics, or a related field. Master’s degree preferred

· 6+ years of proven experience in digital strategy, data analytics, and Datorama implementation within the biopharma or healthcare industry

· Strong proficiency in Datorama, including setup, configuration, data integration, reporting, and dashboard creation

· Extensive knowledge of digital marketing concepts, platforms, and performance metrics, with the ability to translate data into actionable insights

· Proven experience in driving digital campaigns, utilizing data insights to optimize strategies and achieve business goals

· Excellent communication skills, both verbal and written, with the ability to present complex data findings in a clear and concise manner to diverse audiences

· Strong project management skills, with the ability to lead cross-functional teams and prioritize tasks effectively

· Familiarity with data privacy regulations (e.g., HIPAA) and compliance standards within the biopharma or healthcare industry is a plus

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

Indegene

Work Location: East Hanover, New Jersey, United States

Role: Hybrid (3 days in office and 2 days Remote/ Week)

The Omnichannel Marketing Campaign Delivery Manager (MCDM) is the key role within our Customer Experience and Delivery framework. You will interact with marketing teams and intimately understand their strategic vision and channel strategy.

This key role works with a key healthcare client (and could be embedded within client digital campaign team) in delivering omnichannel marketing programs. As Omnichannel SME You will be collaborating across teams on new brand launches, maintain brand growth, and delivering across their strong digital and Omnichannel ecosystems. You will provide thought leadership, strategic guidance, project management support, campaign design suggestions while develop and launch various Omnichannel campaigns. Channel management and delivery would including web, email, SMS, field based and offline tactics and programs.

Client Management

• You are an Omnichannel Marketing expert (digital expert) and a proven program/project manager who will drive HCP and Patient CRM programs (all channels) from inception, through to execution and optimization
• Own the brand relationships and work with the brand teams and commercial operations partners to help launch brands, campaigns, tactics, while assessing brand business questions and need to deliver effective Omnichannel recommendations and capabilities across channels including but not limited to, websites, SEO and contact center, print media, social media, SMS, email, rep triggered emails, direct mail, IVR, EHR/EMR, paid and earned media
• You will own the delivery and work across partners on the design, operations, campaign execution and campaign KPI and measurement
• Act as internal owner and project manager to ensure cross functional business partners involved can create a delivery plan against the business requirements
• Participate in digital governance across digital services and help prioritize tactics with marketing service providers to drive quality and timely delivery

Thought Leadership

• You are a strong collaborator and an influencer with a strong presence in meetings with the ability to drive divergent conversations towards a solution
• Lead relevant forums with internal and external stakeholders to discuss status and ensure projects stay on track by capturing & resolving all risks

Delivery

• You will manage business requirements and facilitate the development of the capabilities, platforms, tactics and campaigns
• Ensure the timely, high quality, and cost-effective execution of digital marketing tactics (e.g. websites, email marketing, field digital assets, etc.) per campaign and business objectives
• Ensure the enablement of sound measurement and data capture needs through effective tagging for all non-paid media digital assets are setup correctly, completely and in alignment with brand goals / objectives
• Manage tactics and programs across a client ecosystem to ensure seamless customer experience
• Deliver effective optimization recommendation based in sound understanding of campaign insights and technologies
• You have experience with the Legal/Medical/Regulatory review process and understand the importance of the process and know how to work with it

To succeed in this key Omnichannel operations role, you will need to be a problem solver, should have both analytical and creative ways of thinking and the ability to explain difficult concepts to non-technical users and translate business requirements to solve problems. Must be able to represent Indegene at the highest levels within brand management and commercial operations.

• 8+ Years of business experience including 5 years of digital project management or operations experience with expertise in digital production (e.g. web development) and campaign management activities in Pharmaceuticals industry
• Deep understanding of digital marketing tactics (e.g. websites, email, paid media, social media, SEO, mobile apps, etc.) and the technology platforms that enable them
• Experience working with digital marketing technologies such as marketing automation tools (SFMC, Adobe Campaign), web content management systems (AEM, Drupal, etc.) and field digital (Veeva)
• Track record of successfully delivering initiatives on-time and on- budget to exceed stakeholder expectations
• Experience managing outsourced service providers in the digital space, including negotiating contracts and SLAs, balancing service capacity and utilization, and overseeing delivery

Indegene