Director of Digital Marketing

To apply visit https://theeverygirl.com/careers/

Who are we?

Over the past ten years, The Everygirl Media Group has grown to become a household name in online media, providing millions of women around the globe with daily content and inspiration. By offering detailed in-depth features, reviews, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.

What would you do in this role?

The Everygirl Media Group is hiring a Director of Digital Marketing with a strong background in the digital marketing space, including growth marketing, social media marketing, email marketing, and content marketing strategy. In this role, you will be responsible for using your knowledge and expertise to set the marketing strategy and budgets, oversee the creation of marketing materials and content, and perform other relevant tasks essential for increasing the business’s audience growth and product sales. This role reports to our Chief Executive Officer but works closely with our Chief of Sales and Editors in Chief, as well.

We’re seeking someone who has a history as a motivated and proven digital marketer but also an empathetic and creative manager who will join us in this new-to-us position and unify the different marketing branches of our company under one department. We want someone who loves digging into the data, exceeding growth goals, and ensuring their team is thinking strategically but also creatively outside the box.

You’re the right fit for this role if:

• You are an experienced and motivating team leader
• You have experience working closely with the team as a whole to create strong, creative, and compelling 360-degree marketing programs and offerings.
• You obsessively track the latest trends in digital media. You know what copy, imagery, graphics, and channels will best move the needle.
• You have a passion for content and have a genuine interest in the mission of helping women that both The Everygirl and The Everymom foster. 
• You have a proven history of email marketing growth and strategy.
• You have a proven history of target audience growth.
• You are a creative thinker who will bring new, comprehensive marketing ideas to the table and be excited to jump in and help launch new product offerings such as events, podcasts, courses, etc. 

Responsibilities:

• Fully own, develop, and execute the marketing strategy to build awareness and positioning for our company’s brands, products, and initiatives. 
• Work closely with the CEO and leadership team to identify KPIs. 
• Unify and oversee the marketing team including email, social, and SEO.
• Oversee email marketing strategy and execution
• Work with the Chief of Sales on development of RFPs. 
• Competitor research and audience analysis.
• Identifying potential customers.
• In charge of organizing company conferences, trade shows, and major events.
• Maintain in-depth knowledge of industry, staying informed on digital marketing trends and competitive partnerships. 

Requirements:

• Bachelor’s Degree
• 8+ years professional experience in a digital marketing role
• 3+ year experience leading a team
• Knowledge and expertise working in a fast-paced environment collaborating with multiple brands and products
• Previous experience in growth marketing
• Results-driven orientation, superior team management skills, excellent time management and multitasking skills
• Strong copywriting skills
• Attention to detail
• Proven ability to manage budgets.
• Excellent interpersonal, written and oral communication skills.
• Demonstrated success in target audience development and growth. Extremely savvy and knowledgeable about digital marketing areas such as: eCommerce, affiliate, display, content marketing, influencer marketing, email marketing, and social media.
• Excellent communicator and collaborator.

Preferred:

• Experience in Slack, Canva, Asana, Excel, and Google Workspace
• Understanding of small business/start-up culture is a plus.

The Everygirl Media Group