MGK has 100+ years’ of experience focusing on sustainable & environmentally conscious ways to protect families and crops from pests around the world, using our synthetic and certified organic, botanically based pesticide products.
General Description:
Create and execute key strategies to realize profitable growth and increase market share of MGK’s Vector Public Health, and Professional Pest Management product portfolios. Work cross-functionally to lead new product development, annual planning, brand building, product promotion, pricing, and sales execution.
Principal Responsibilities:
- Develop short/mid-range business plans including strategies, tactics, and resources necessary to achieve product portfolio growth across multiple business segments. Accountable for the measurable results of the business plans.
- Fully responsible for the Vector market, while providing support and collaboration to the Sr. Marketing Manager for the Professional Pest business.
- Partner with Sales to drive differentiated programs that lead to new customer penetration plus growth and retention of existing accounts and distributors.
- Identify new product concepts and partner with the NPD Marketing Manager to successfully complete the internal stage-gate process from concept to product commercialization.
- Partner with Marketing Communications to create strategic communications that build brand leadership and advocacy via paid & social media, digital content creation, distribution partnership, industry events and customer-specific initiatives.
- Lead market research to gather insights into customer needs, market trends, product concepts, and competitive evaluation.
- Cross-functional collaboration with internal business partners (R&D, Regulatory, Manufacturing, Legal, and Sales) regarding production, product stewardship, new products, product improvements, and other aspects of product management.
- Execute monthly forecasting to ensure MGK meets/exceeds all customer supply metrics, forecasting includes baseline business, new item pipelines, and promotional volume
- Continuously collaborate with all internal MGK functional groups regarding market issues and initiatives.
- Analyze sales and industry data to identify potential opportunities and issues.
- Ensure accurate and timely communication between internal and external collaborators, and management.
- Manage development and growth of MGK brands globally across MGK-affiliated companies, as assigned.
- Execute other tasks as assigned
Qualifications:
- Bachelor’s degree, MBA Preferred
- 5+ years of Marketing or Product Management experience
- Regulated industry experience and STEM background
- Understanding of marketing, business planning, and branding concepts
- Demonstrated ability to manage multiple projects/priorities simultaneously
- Ability to lead and influence activities of cross-functional teams, both internal and external, without direct reporting relationships
- Ability to work in a team environment
- Creative problem solving and quantitative analysis skills
- Excellent verbal, written, and presentation skills
- Proficiency in MS Office (Word, Excel, PowerPoint, and Outlook)
EOE
MGK
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