Turnberry is a leader in the design, development, and management of multi-use real estate properties. We create exceptional destinations that inspire how people live, work, and play.
Our portfolio of projects is diverse: retail hubs and shopping centers that anchor communities and offer an experience on par with a visit to a world-class museum. Hotels that set the standard for luxury, and service hotels that feel like home. Impeccably designed residences with every convenience for both owners and renters. Class “A” office space with state-of-the-art infrastructure and unexpected amenities. Turnberry projects anchor their surrounding communities, and fuel economic growth – all while creating long-term asset value.
Position Summary
Reporting to the President and Chief Financial Officer, The Director of Marketing for Turnberry Development will oversee Turnberry’s brand and content strategy and campaign delivery ensuring a thoughtful and consistent brand approach across the Turnberry development portfolio. This position will be responsible for overseeing a wide array of business functions including leading and producing project deliverables including presentations, decks, and internal and external (client/customer) communications. The Director of Marketing for Turnberry Development will be the primary marketing resource for Turnberry Residential (Condo/Apartment projects) and Turnberry Hospitality (upcoming hotel/restaurant projects).
Responsibilities
- Collaborates cross-organizationally with discipline leaders (marketing, development/construction, hospitality/retail) to deliver campaigns and strategies to engage prospective clients, partners, customers, and drive brand value.
- Develops and champions a next-level activation of the brand strategy of the development department including refinement of brand positioning, value propositions, brand expression (visual and verbal) and stakeholder/brand champion engagement.
- Leads planning and execution of Turnberry Development’s brand marketing and content tactics across all offerings: retail, hospitality, residential, and commercial. This would include physical and digital branding (i.e. signage, billboards, digital media, etc.) for new and existing projects
- Deliver creative solutions that align with the brand and support marketing campaign goals and strategies.
- Partners internally and engages external agencies to design content and thought leadership programs to engage customers, clients, and prospects and feed campaign strategies
- Implements go-to-market brand campaigns for new projects and developments and supports any re-branding of existing concepts throughout the portfolio.
- Identifies analytics and measurement protocols to measure the impact of brand marketing efforts to align to growth goals.
Qualifications
- 10+ years of professional brand management, marketing, content, and branding experience
- Real Estate, Hospitality, or Retail experience preferred, Residential Marketing strongly preferred.
- Experience influencing a broad group of stakeholders and senior leaders to build bridges and design brand marketing solutions.
- Degree in Marketing or Business (MBA preferred)
- Demonstrated experience leading marketing in a national organization with market specific needs/strategies
- Leadership of demand generation and digital marketing activities
- Demonstrated experience with brand leadership and creative execution
- Demonstrated ability to design, execute and measure marketing programs that contribute to the overall growth
- A strategic thought partner, with critical thinking, excellent judgement and exemplary leadership
- Demonstrated experience leveraging marketing technology and digital assets to enable the lead generation and conversation activities
- Demonstrates creativity and flexibility to solve problems and develop unique approaches to address business opportunities
Turnberry
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