Senior Marketing Coordinator (Derby, CT)
APEX INTERNATIONAL EDUCATION PARTNERS, LLC. (AIEP) 101 Marshall Lane, Derby, CT
Apex International Education Partners, LLC. (AIEP) was established in 2011 to assist U.S. secondary educational institutions with the recruitment and hosting of international students. Our goal is to partner with U.S. middle schools and high schools to promote greater diversity, facilitate cultural awareness amongst American and international students, and ease the process of living and learning abroad.
AIEP has created a portfolio of 100+ top-ranked private middle schools and high schools located primarily in Connecticut and also in Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island and California, 1 dormitory location and 300 host families that will oversee the well-being, care, safety and education of over 400 international students annually. Our program ensures that students will succeed not only academically, but also socially while integrating into the American culture and education system.
SENIOR MARKETING COORDINATORÂ
AIEP is a growing international company. Our team is dedicated to providing the best possible educational and living experience for our international students. We are currently seeking a creative, self-motivated and experienced Senior Marketing Coordinator to join our team!
The Senior Marketing Coordinator is the foundation behind the marketing and promotion of AIEP’s Homestay Program. This individual will be responsible for creating marketing campaigns and content responsible for the sourcing of leads within the communities in which we operate with the goal of securing viable host family options for our international students.  This individual will also be responsible for providing administrative marketing support and assistance in planning, developing, producing, delivering and implementing marketing materials and communications.
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MARKETING COORDINATION
- Work closely with upper management to strategize different ways to spread awareness of AIEP’s Homestay Program.Â
- Lead the design and development of various marketing/sales materials, resources, and communications, including social media/digital marketing, website updates, videos, radio advertising, brochures, signs/flyers and other marketing/sales tools.
- Track effectiveness and quality of marketing campaigns and materials.Â
- Assist with soliciting, receiving and organizing marketing content from staff, host families, students and school partners. Solicit host families/students to participate in written/video testimonials. Prepare and edit new audiovisual content from inception to completion.
- Generate monthly host family newsletters (including recent outreach events and activities) and share updates via social media.
- Actively manage Instagram, Facebook, LinkedIn, Twitter and other company social media platforms with the objective of increasing viewership through relevant and appealing content.
- Develop regular reporting and analysis, including key metrics, that accurately reflect communication effectiveness and increased brand awareness of the Homestay Program.
- Communicate results and success of marketing campaigns to the Senior Management Team. Assist with preparing marketing budgets keep track of finances including check requests, invoicing and reporting. Â
ADMINISTRATIVE SUPPORT
- Execute mass text message and e-mail campaigns and reminders as requested by management. Execute company communications to schools, host families, students via Constant Contact.
- Regularly maintain, update and generate host family master Excel spreadsheet containing contact information for host family and student matches. Work closely with other departments to proactively collect information when student moves occur.
- Update e-learning, host family presentations, handbook, and other orientation materials as needed. Send and manage completion of e-learning and orientation presentations/videos to new host families as they onboard.
- Facilitate and manage creation, purchase and distribution of company branded apparel, business cards, etc for current and new staff.
- Support staff with with ad-hoc marketing and promotion requests as needed. Attend and support off-site events as needed.
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Ideal Candidate Must Have
- Bachelor’s degree in Marketing or similar field. Advanced degree preferred.
- Minimum 5+ years of relevant marketing field experience required.
- Proven ability to successfully plan and implement marketing strategies & programs. Prior work experience as a marketing administrator/coordinator.
- Prior work experience in a non-profit preferred; such as foster care/adoption, social work, local/national charities, educational institutions/school development, study abroad programs, and/or NGOs.
- Prior experience working with host families, exchange program and/or international program a plus.
- Experience working for small-medium sized organizations, utilizing a localized, hands-on approach.
- Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
- Adept problem-solver and influencer.Â
- Attention to detail. Excellent time management and project management skills needed to effectively schedule and coordinate tasks.
- Ability to multi-task with several project details and deadlines at once.
- Ability to keep organized in a fast-paced environment. Exceptional data entry/record-keeping skills required. Must be highly proficient in MS Word, Excel, PowerPoint. Prior experience with Constant Contact and Salesforce desired.
- Excellent content creation abilities. Company branding experience is a plus.
- Website and/or graphic design experience preferred. Proficiency with WordPress a plus.
- Full understanding of all social media platforms and can incorporate that knowledge into a cohesive marketing strategy.
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Compensation and benefits package includes:
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·      Salary: $60K-$65K per year (DOE)
·      Comprehensive Benefits: Medical, Dental, Vision, Life Insurance (1st of the month after 60 days), PTO (Vacation, Sick, Personal), Company Holidays, 401K (1st of the quarter after 1 year of service)
·      Job Type: Full-Time, Exempt, Monday-Friday, some evenings & weekends
·      Work Location: In-Person at Derby, CT Office
Apex International Education Partners, LLC (AIEP)
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