Assistant Product Manager – Digital

Assistant Product Manager

Position Description:

The Assistant Product Manager is responsible for end to end delivery of digital services within an assigned product category or categories. They are responsible for the initial development and ongoing enhancement of services provided to Dealerships. The job responsibilities include, but are not limited to the following:

Responsibilities:

Develop initial product strategy and vision for services within their respective category (if not already existing)

Develop and manage request for proposals for new services or enhancements to existing services

Participate in the identification, evaluation and selection of 3rd party vendors to provide the best capability/price trade off within a product category

Develop and implement a go-to-market plan, working with all departments to execute.

Manage contracting, program rollout, co-op and program communication.

Evangelize the services within a product category to all internal & external stakeholders

Measure, monitor and communicate vendor performance, manage quarterly product plans, work with brands on go-to market integration, train in-field consultants and stakeholders, and work cross-functionally with all departments within the Certified Vendor Program.

Provide product oversight to ensure products and services are functioning properly, and consistently meet the needs of the dealers, customers and business owners

Prioritize feature roadmaps for new and existing programs, actively participate in requirements definition and present updates to key stakeholders

Identify and recommend new product lines or extensions to existing product lines, support new product launches, monitor and recommending strategies to enhance operational efficiency; track the business value of partnerships and investments.

Manage P&L for their category of services, monitor and report on actual and budgeted expenditures for area of responsibility

Continually expand strategic direction and vision for existing products and services, staying current with emerging technologies and Dealer products.

Conduct market research, vendor research, and present opportunities inclusive of ROI for program prioritization

Qualifications

Bachelor’s degree or equivalent experience

2+ years in digital retail position

Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)

Knowledge of automotive digital vendor ecosystem

The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.

Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly

Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment

Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel

Ability to influence business partners

Ability to manage cross-functional groups

Ability to adapt to various levels of dealership digital expertise

Skilled in the use of Adobe, PowerPoint, Office, Excel, etc.

Computer skills to develop, maintain, and analyze data

Business consulting skills, ability to create action plans and track progress

Valid driver’s license

Preferred Qualifications:

Dealership/automotive experience

Digital retail experience (Dealer BDC or Digital Dealer Tool Provider)

The target hiring compensation range for this role is $80,000-90,000 per year. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, vacation and holiday pay, and eligibility to participate in 401k plan with company match.

Aquent