Paid Social Manager

A leading fine wine and spirits integrated communications agency in the United States, sought after by the top brands and industry players for the quality of their results, creativity, and return on investment is searching for a Paid Social Manager to join their growing team!

The main responsibilities of the position are to lead client interactions and spearhead the development of complex paid social and digital expertise for the agency, rounding out service offerings to our clients.

Hybrid working style – 2 days in the office weekly.

Responsibilities:

• The following responsibilities are required on platforms including Meta, LinkedIn, YouTube and Google. Experience with Pinterest is a plus.
• Advanced campaign management for food, wine, and spirits clients:
• From audience building and projections/proposals through development, execution, testing, analysis, reporting, and completion against client goals
• Oversee and plan client advertising budgets across platforms, time-scheduled flights, and among programs/services/offerings
• Develop effective plans to optimize conversion rates and maximize client ROAS
• Set and optimize bids and budgets across platform, placement, ad set, device, geographic, demographic, audience, and other levels
• Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
• Implement cohesive testing strategy for each element of campaigns
• Generate accurate and informative periodic internal and external reporting using relevant benchmarks
• Oversee and spearhead internal benchmarking to forecast accurate KPIs for clients during pitching and renewal
• Spearhead client education on search engine optimization (SEO) strategies to improve Google search rankings
• Generate, QA, and troubleshoot pixels
• Generate internal and external department specific documents and communication
• Work closely alongside our social media, creative and influencer teams to develop and execute integrated digital strategies that fit into the larger agency SOW for clients
• Affiliate marketing experience a plus
• Spearhead development of complex paid social and digital expertise for the agency, rounding out service offerings to client

Requirements:

• 2+ years of hands-on experience with Meta Ads and Google Ads – Must possess or be willing to undergo certification for Blueprint and Google AdWords.
• YouTube experience.
• BA/BS degree
• Comprehensive knowledge and experience of paid social media ad platforms
• Problem solving and analytical skills coupled with the ability to act independently across competing priorities
• Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
• Understanding of regulations regarding wine and spirits advertising a plus, but not required

Benefits:

• Health, dental, vision, life insurance, 401K, and a generous PTO policy.
• A chance to work with an incomparable list of clients, across a range of countries, regions, and categories.
• The agency is growing within all of their categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Flexible Time, Flexible Space Policy: The agency believes that employees who are happier outside of work are happier at work, and vice versa, so we they created a culture that prioritizes work-life balance.
• Learning Programs

Distinct North America