ROLE: CREATIVE DIRECTOR
TEAM: THE KITCHEN NA
LOCATION: TORONTO (HYBRID)
ABOUT THE KITCHEN NA
About The Kitchen
The Kitchen is a team of creatives, strategists, producers, designers, content creators and social media managers working directly with brands to deliver breakthrough ideas. What makes us different is the way we work. We leverage our unique position inside Kraft Heinz to drive creativity and agility that’s only possible with trust and collaboration with our brand partners. Sometimes we’re focused on our brands’ biggest briefs and campaigns, and sometimes we’re creating our own briefs inspired by opportunities that arise from culture and current events. Together, we’re breaking down barriers and empowering more –more ideas, from more places, and more opportunities to earn our consumers’ attention, and learn more about them.
Position Summary
This role is an opportunity to lead a team of creatives within a team we call The Kitchen: a new approach to creating ideas and content inspired by culture, trends, and the world around us for some of Canada’s most iconic food brands at Kraft Heinz.
As the Creative Director in the Kitchen, you will lead a creative team in creating the ideas and content that earn a place in the online (and media) conversation. As an experienced creative leader, you know how to have an impact on your team, and an ability to ensure every project they’re working on reaches its potential – from agile responses, to online moments, to bigger concepts born from cultural trends.
You’re more than a creative manager; You’re a teacher to other creative managers and talent. You know how to help a senior creative-pair get the most out of their team. You’re able to show the junior creatives ‘the ropes’ and get them to a great idea that they feel passionate about. You are hands-on in contributing to ideas and producing great work.
You’ll supervise a team of creatives including a senior creative pair who are constantly thinking through ideas that evolve our brands; an agile social team; and a team of supporting designers and resources tasked with making clever, reactive and planned content that cuts through the noise on social.
You’re always thinking about your team and its capabilities – addressing skill gaps, training talent, and making sure you’re holding them to a high standard.
You’re an enthusiastic pitcher and want to be the creative face of the agency to your brand partners.
Primary Responsibilities
- You lead. You Inspire and direct a team of writers, designers, producers, social media/community managers and strategists to ensure a culture conducive to great work. You are responsible for growing, retaining, and motivating this team to succeed.
- You’re adaptable: You demonstrate resiliency in a dynamic, fast-paced work environment where ideas and opportunities happen fast and require flexibility.
- You hold your team to high standards. You ensure the highest level of creative quality from your team and for the brands you work with. You understand how to give clear feedback that your teams can use to improve their work.
- You manage and supervise multiple creative projects and workflows, sometimes bringing your creatives together, sometimes focusing them on separate asks.
- You direct the design and development of creative materials.
- You ensure brand identity and message consistency across channels.
- You care about being a good partner: meeting business objectives, values, budgets, and deadlines with work that makes you proud. You present work and develop relationships of value and respect with the team.
- You will lead and participate in brainstorming sessions and bring interesting opportunities and trends to the team’s newsroom process.
- You’re a hands-on creative, writing copy or designing against guidelines and brand tone of voice for film, print, digital and social as needed to support your team.
- You lead teams and ensure strong and non-traditional creative output, collaborating with and working under the direction of the Kitchen’s Executive Creative Director.
- You help the agency develop a strong and positive relationship with the advertising community to help recruit top talent.
Qualifications
- A proven track record of success in digital/social or traditional advertising.
- An established leader with a track record of developing talent.
- 8+ years experience in Advertising, social, or medium agnostic creative…. or a track-record that shows why you’re ahead of your peers.
- Strong Portfolio: You demonstrate originality, innovation, and a multi-disciplinary thinking through your work.
- International Recognition: You have created a world-class campaign that achieved international fame or won multiple international awards.
- Leadership Skills: You demonstrate strong leadership skills and can organize, motivate, and improve the creative output of those around you.
- Big Unconventional Idea Thinker: You go beyond the executional or tactical tasks and come up with innovative approaches that earn attention.
- Versatile: You are a strong art director with design pedigree that can work in film, print, web and social.
- Team Player: You are positive, collaborative and a contagious spirit, who works well with others.
- Entrepreneurial: You take initiative and proactively come to the table with new ideas to push forward the creative work and develop relationships with the team
- Production Savvy: You know how to work within budgetary constraints and have experience working with photographers, directors, and vendors.
- Time Management: You can manage your time, hit deadlines and be on time for meetings, while juggling multiple projects.
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
The Kitchen
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