As Media Director your primary role is to deliver results for a large insurance client. You will usedata to filter all decisions and will be responsible for the full implementation of digital media plansfrom strategy through to online execution. You will lead cross functionalteam of performance media specialists to deliver successful digital led integratedcampaigns. You will be the senior client lead and oversee all storytelling communicationwith senior marketing leads on their respective lines of business.
Responsibilities
- Providing strong leadership to a cross functional team of performance media specialists todeliver successful digital led integrated campaigns​
- Developing strong partnerships with senior client stakeholders to propel key projects,improve ways of working, and develop a deep understanding of their business​
- Proactively identifying and implementing processes that make their operations smoother,easier, and more effective​
- Promoting continuous optimization of the accounts and constantly seeking ways to improvecampaign activity and marketing effectiveness​
- Collaborating with the wider team to plan and execute strategies that deliver on marketingobjectives while being in budget and on time, in response to client briefs​
- Building of cutting-edge strategies and tactical plans to drive brand and product acquisition​
- Developing budget allocations across media and building media mix scenarios – resulting instrategic and effective media plans​
- Ensuring finance and compliance requirements are followed – including oversight of budgetpacing to make sure planned and billed dollars are delivering against forecasts​
- Mentoring performance media team, running of semi-annual reviewand identifying of opportunities for development​
Qualifications
- Bachelor’s degree or college diploma with a concentration in advertising, marketing,business administration, communications or related area​
- 10+ years of progressive levels of responsibility, with emphasis on digital andperformance media​
- Strong business acumen and experience in a data driven performance marketingenvironment​
- Advanced understanding of online channels – online video, programmatic,social media, paid search, CTV etc.
- Ability to express complex ideas simply and concisely​
- Excellent communication skills – written, verbal and presentation​
- Ability to manage multiple projects simultaneously with competing deadlines​
- Strong organizational and problem-solving skills and attention to detail​
- Willingness and eagerness to learn, adopt new technologies and solutions and takeon new opportunities​
- Demonstrated quantitative and analytical skills with the ability to embrace a role thatrequires a mix of art and science​
- Proficiency in Microsoft Office and advanced working knowledge other campaignmanagement processes and tools –Prisma, DDS,Mediatools, Ad Ops, etc.​
- Experience working in the Financial category, completion of Facebook Blueprint andany Google Certifications a strong asset
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,500 – $170,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Razorfish
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