Job Description:
An exciting multi-cultural agency, that works with top brands (i.e. Toyota, Nestle, AT&T, Universal, etc.) is looking to bring on a talented Associate Media Director. The AMD understands vision and growth, while being a team player, and leader. This person will be utilizing date and competitive sources to recommend media mix strategies, and deliver media plans, including performance-based marketing. Leading campaign strategy, planning, launch, and optimization, and performance measurement across channels, update budgets and flow charts, and bet/pitch ideas to client portfolio. The AMD will be managing and mentoring 1-2 direct reports, and working internally to align business goals and focus on media strategy and execution.
Key Responsibilities:
· Demonstrate a strong understanding in and knowledge of digital and emerging media platforms such as audio, connected TV and programmatic advertising
· Lead end to end acquisition campaign strategy, planning, launch, and optimization & performance measurement across digital channels with a focus on hands-on keyboard execution for paid search, display, retargeting, and paid social
· Explore media alternative and innovative planning, bet and pitch proactive ideas to client portfolio, selling, and educating both internal teams and clients.
· Update and maintain budgets and media flowcharts, reacting to changing business needs which may require plan and budget revisions on a regular basis.
· Effective communications with agency buying personnel to ensure brand needs are met and collaborate with account and production teams on creative need
· Client management and communication, be accurate and articulate with clients, and maintain confidence
·Leadership & Project Management, motivate and coach junior team members, implement ownership and proactiveness of daily tasks
Key Qualifications:
· A four year college degree or equivalent in Field
· 3+ years of relevant media experience in client side, ad agency, media agency, or programmatic/ad tech company
· Hands on experience with digital planning, programmatic advertising, social media marketing
· Technical proficiency, particularly with media systems (DV360, GWI, MRI, Nielsen (NMI), Prisma)
Bilingual in an Asian language (Chinese, Korean, Hindi, Vietnamese) preferred
24 Seven Talent
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