Job Title: Social Media Content Manager
Location: Nashville, TN
Brand/Unit: Gathr Outdoors (https://www.gathroutdoors.com/)
ABOUT THE COMPANY: Gathr Outdoors, a portfolio company of Centre Partners, is a diversified global company who designs and manufactures outdoor products and sporting goods. Each of Gathr’s core business platforms are recognized leaders in their respective markets and are trusted partners to some of the world’s most recognizable brands and retailers.
Gathr’s business segments include CAMP (Klymit, Rightline Gear & Cascadia Vehicle Tents), OUTDOOR (GCI Outdoor & ORCA Coolers) and RECREATION (PrideSports, Pride Manufacturing, Golf Scorecards & MacNeill Engineering). Each segment is tasked with providing industry-leading product development, engineering, design and customer service/support to its worldwide customer base.
At Gathr Outdoors, we believe experiences are always more powerful when spent together outside. We are Better Together, Passionate by Nature, Blazing New Trails & Rugged for a Reason! Come join us…Everyone is welcome at our camp!
ABOUT THE POSITION: Gathr Outdoors is seeking a creative, driven and collaborative Social Media Content Manager. We are looking for a witty, personable team member to develop and execute our content strategy for Gathr Outdoor brands through digital platforms including Instagram, Facebook, Pinterest, YouTube and TikTok. This role is responsible for planning social media content across our platforms, engaging with our audience, analyzing and optimizing engagement, identifying trends in customer interactions, and planning campaigns to build a community online. We are looking for the right person who shares our passion for improving the outdoor enthusiast’s experience and is able to communicate how we make their time outdoors more enjoyable.
RESPONSIBILITIES:
- Execute our social media strategy, identify current strategic weaknesses, and make recommendations for improvements
- Create content calendar across platforms and work directly with any 3PL Video Content Creators, creative teams and marketing with purposes that directly engage customers while following brand guidelines
- Work events and interface with key players to drive content and awareness
- Promote a consistent brand identity through the company’s social media profiles
- Partner and collaborate across marketing and product teams to ensure the cohesiveness of content across all mediums, the content is consistent with our brand stories, and the content ultimately drives traffic and engagement back to the brands’ sites
- Research and understand customer needs and uses that connect back to Gathr Outdoors products through storytelling
- Work cross functionally to formulate strategies that harnesses the power of content to drive customer engagement
- Develop and optimize images and videos that engage buyers to Gathr Outdoors products
- Maintain expert knowledge of creative content trends and effectiveness for social platforms
- Utilize critical thinking and analysis to evaluate content effectiveness based on customer response and to optimize as needed to continue to drive engagement and sales
- Develop and maintain positive relationships with both internal and external influencers and vendors
- Plan, organize, and lead content creation efforts and ensure content assets are organized and managed effectively
- Work with internal and external resources to efficiently develop impactful creative assets
- Summarize reporting that demonstrates the engagement and ROI of strategic initiatives and specific programs produced by the content team
QUALIFICATIONS/REQUIREMENTS:
- Minimum 5+ years’ experience in digital media for e-commerce
- Working experience with Adobe Products
- Hootsuite experience a plus
- Must have active understanding of Social Media Platforms and best practices
- Motivated and the ability to deal with ambiguity, organize and prioritize multiple tasks and projects – Able to juggle multiple brands with different and sometimes competing deadlines
- Ability to work in a fast-paced environment and adapt quickly to change, demonstrates learning agility and curiosity with desire to grow and develop
- Detail oriented with the ability to be self-reliant, work independently and collaboratively with little supervision
SKILLS/PERSONAL QUALIFICATIONS:
- Ability to work in a fast-paced environment, managing multiple deadlines and adapt quickly to change, demonstrates learning agility with desire to grow and develop
- Leverages creative thinking, problem solves and generates successful solutions through strategic agility
- Ability to build credible, effective relationships with stakeholders and cross functional teams
- Team player with a growth, development and challenge accepted mindset
- Excellent verbal and written communication, including cross cultural communication and interpersonal skills
- Analytical with reporting fundamentals and quality decision making skills
- Excellent customer focus with professional presence
- Self-directed, motivated and the ability to organize and prioritize multiple tasks and projects
- Proficient in using technology, Microsoft 365 strongly preferred
EDUCATION AND CERTIFICATIONS:
- Bachelor’s Degree from an accredited college or university
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to communicate effectively with team members and external partners through multiple forms of technology with telephone and computer. Must be able to receive and convey information.
- The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc. as well as have the ability to remain in a stationary position 50% of the time.
WORK ENVIRONMENT:
- Works in a typical office environment and at times may travel up to 25% for business related meetings and events
Gathr Outdoors is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Gathr Outdoors
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