Social Media Manager (Regular Full-Time)
Communications
LACMA seeks a Social Media Manager to guide and measure social media strategies that drive engagement and participation via the museum’s various social channels, with emphasis on Facebook, Twitter, Instagram, and LinkedIn.
Responsibilities
- Oversees all social media strategy for the Museum and supervises the work of the Social Media Coordinator.
- Acts as a voice for the Museum, crafting content that highlights inclusiveness and threads together institutional priorities
- Evaluates LACMA’s current social media practices and advises on improved strategy and contents
- Strategizes the dissemination of long and short-lead stories across all social media platforms
- Cultivates relationships and gathers information across the Museum to help enrich and diversify LACMA’s voice and reach
- Monitors social media discussions and responds on behalf of the Museum
- Continues to grow and diversify the Museum’s base of fans and followers
- Creates compelling content and manages social campaigns that encourage dialogue
- Responds to customer service inquiries
- Ensures LACMA is utilizing social media channels that can help grow the Museum’s online community
- Works closely with marketing and membership teams to meet quantifiable growth goals in the following areas through social media campaigns: email capture, ticket sales, donations, membership activation
- Monitors the impact of social media programs through increased dialogue, click-throughs, attendance and varied conversion rates
- Analyzes, reviews and reports on effectiveness of campaigns
- Creates strategies for soft leads/email capture
- Translates metrics to actual insights gained from social media monitoring to help inform marketing, communications, guest services and other key Museum departments
- Performs other duties or special projects as assigned
- Maintains regular and reliable attendance
Qualifications
- Bachelor’s degree in Marketing or related field
- 4 years of experience in social media, marketing, web and digital or related fields
- An understanding of marketing strategies, as well as an understanding of the arts and the Los Angeles arts community is required
- Bilingual (English and Spanish) is preferred
Applicants must submit a resume and cover letter.
Los Angeles County Museum of Art (LACMA)
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