Los Angeles County Museum of Art (LACMA)

Social Media Manager (Regular Full-Time)

Communications

LACMA seeks a Social Media Manager to guide and measure social media strategies that drive engagement and participation via the museum’s various social channels, with emphasis on Facebook, Twitter, Instagram, and LinkedIn.

Responsibilities

• Oversees all social media strategy for the Museum and supervises the work of the Social Media Coordinator.
• Acts as a voice for the Museum, crafting content that highlights inclusiveness and threads together institutional priorities
• Evaluates LACMA’s current social media practices and advises on improved strategy and contents
• Strategizes the dissemination of long and short-lead stories across all social media platforms
• Cultivates relationships and gathers information across the Museum to help enrich and diversify LACMA’s voice and reach
• Monitors social media discussions and responds on behalf of the Museum
• Continues to grow and diversify the Museum’s base of fans and followers
• Creates compelling content and manages social campaigns that encourage dialogue
• Responds to customer service inquiries
• Ensures LACMA is utilizing social media channels that can help grow the Museum’s online community
• Works closely with marketing and membership teams to meet quantifiable growth goals in the following areas through social media campaigns: email capture, ticket sales, donations, membership activation
• Monitors the impact of social media programs through increased dialogue, click-throughs, attendance and varied conversion rates
• Analyzes, reviews and reports on effectiveness of campaigns
• Creates strategies for soft leads/email capture
• Translates metrics to actual insights gained from social media monitoring to help inform marketing, communications, guest services and other key Museum departments
• Performs other duties or special projects as assigned
• Maintains regular and reliable attendance

Qualifications

• Bachelor’s degree in Marketing or related field
• 4 years of experience in social media, marketing, web and digital or related fields
• An understanding of marketing strategies, as well as an understanding of the arts and the Los Angeles arts community is required
• Bilingual (English and Spanish) is preferred

Applicants must submit a resume and cover letter.

Los Angeles County Museum of Art (LACMA)