Job Title: Director of Social Media
Director Manager: CMO
Location: Los Angeles, CA (Remote)
Briogeo is looking for a Director of Social Media who will drive awareness of the Briogeo brand on all social channels.
The Director of Social Media is responsible for telling the brand’s story digitally, scaling and amplifying content efficiently. This role is responsible for the strategic planning, execution and measurement of all branded content across social platforms, from 360 launches to key brand initiatives. This role will work with both the creative and marketing teams to help ideate, develop plans, and execute content across
Instagram, Instagram Stories, TikTok and YouTube. As a direct contributor to the brand and business, the Director will also liaise with cross-functional teams to impact the performance of our DTC and retail channels sales from social strategy through execution.
WHO YOU ARE
- Excited about brand storytelling with a passion for and intimate familiarity of all social channels, with a keen focus on Instagram, TikTok + YouTube
- Constantly up to date on platform changes, feature launches, channel optimizations, best practices and first-to-market opportunities and ideas for Briogeo
- Passionate about haircare and beauty, understanding the white space and first-to-market opportunities in social media for Briogeo
- Proactive team motivator who can inspire agility and quick action against new opportunities
ROLE + RESPONSIBILITIES
Strategic Planning
- Develop an executable, robust social media strategy that elevates Briogeo and supports key launches, brand initiatives + retail channels while maximizing budget; oversee the execution of content and social strategy across all touch points and platforms
- Partner with Marketing team to develop strong storytelling initiatives across product, trend, brand, philanthropy/brand values, working in partnership with Creative + outside collaborators • Partner closely with CMO + VP of Creative to ensure channel aesthetic is brand appropriate and properly captures brand DNA; exercise excellent curatorial skills to balance storytelling with sales-driven content
- Develop a strong consumer engagement + community-building strategy that drives both acquisition + engagement within our social channels
- Work closely with eCommerce team to understand key promotional periods, content needs and synergy between paid + organic content; share learnings cross-functionally to continuously improve brand’s overall performance
- Plan and manage brand’s social media calendar and support in managing brand’s overall 360 calendars, ensuring up-to-date accuracy of all activity
- Lead cross-functional communication with key partners from creative, marketing, retail, ecommerce + education teams to craft + circulate a common vision, ensuring thoughtful and strategic social platform activations.
- Work with legal team for contest, campaigns, and content partnerships to ensure all programs are executed with compliance
Oversee Content Creation
- Oversee all social content creation, working closely and collaboratively with creative and social content creator to develop shot lists, briefs and outlined needs in advance of key brand launches, initiatives or retailer activations; ensure content is clearly briefed (with visual inspiration as needed) and created in a timely manner
- Work closely with community + Influencer marketing team to craft a content strategy and plan for UGC and inbound creator-made content; help negotiate and optimize any outsourced content across all digital vehicles
- Direct and inspire real-time relevant content to complement pre-planned content; when needed, jump in + create content directly
- Research trends + competitors, continuously sharing best practices and organic channel optimizations with the team to ensure adoption in a timely manner
- Tightly manage content development budget and timelines, ensuring all needs are met in a streamlined manner.
- Assist in caption content creation, UGC content moderation, copywriting + publishing as needed
Analytics + Reporting
- Quick-thinking ability to escalate/report + handle crisis management needs in real-time
- Track and monitor KPIs in real-time to optimize and pivot strategies, tactics and content development
- Drive monthly and quarterly analytics reporting process for social media results; create and distribute social media channel reports with digestible learnings that are both actionable for the team and provide executive leadership with an at-a-glance pulse view of the health of social channels
Management & Leadership
- Build + develop a highly talented social media team who can work together with a shared mission towards achieving Company goals.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality & Briogeo values.
- Establish and monitor team performance and development goals (OKRs), assign accountabilities, set objectives, and establish priorities.
REQUIREMENTS
- 4-8 years of social media experience for a consumer brand and/or digital/social media agency; ideal candidate has experience working with a beauty, lifestyle or fashion brand
- Possesses understanding of social platform organic + paid channel management and optimization practices, focusing on Instagram, TikTok and YouTube
- Graphic design skills, including working knowledge of Adobe suite; light photo/video shooting + editing abilities a plus
- Excellent social media feed curatorial skills that showcase a clean, modern visual aesthetic – must have work examples to share
- 4-year bachelor’s degree from an accredited college or university
- Passionate about digital innovation and creating high-quality, of-the-moment social content with a strong understanding of social media and branded content
- Flexibility required for evenings, weekends and holidays as needed—with an always-on approach across all social media channels
- Detail-oriented with ability to take initiative, prioritize, multitask, and work independently
- Excellent collaborative, written, verbal, presentation, and project management skills
- Positive attitude, empathy, and high energy
- Experience on Dash Hudson, Tribe Dynamics, or other social media CRM tools is a plus
About Briogeo Hair
At Briogeo, we are on a mission to empower every person to succeed on their unique healthy hair journey. We accomplish this mission by providing our community with the right products, tools and education to thrive.
Briogeo is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Briogeo is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Wella Company’s total rewards package for employees. Pay Range: <$98,300 - $144,100 > salary per year. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
Wella Companywants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English – Please click on this link to review the Notification of Equal Opportunity Rights poster
Briogeo Hair Care
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