Creative Director of Digital Content
About Us
BW Retail Solutions is a leading omnichannel ecommerce retailer of replacement parts for powersports vehicles and outdoor power equipment. With over one million direct to consumer orders shipped annually, BW Retail Solutions has quickly become one of the largest and most disruptive forces in our industry. Founded in 2017, BW Retail Solutions is a joint venture between two long standing, multi-generational, family owned, Michigan companies.
Our portfolio includes end-to-end marketing, retail, and fulfillment of popular OEM products and accessories on the most well-known marketplaces and on our online retail stores www.fixmytoys.com and www.mowthelawn.com. We feature brands such as Polaris, Cub Cadet, Can-Am, Honda, Husqvarna, Arctic Cat, and many others. We also support our wholly owned, digitally native vertical brands 8TEN Parts, NICHE Industries, and SureFit.
Headquartered in Chesterfield, MI with additional distribution centers near Atlanta, Georgia and Ontario, Canada, our quickly growing team now includes over 170 awesome and dedicated individuals. We are a growth focused organization that believes in constantly investing and reinvesting in the business, starting with the people.
Position Summary
We are seeking a creative, detail oriented, and data driven individual with a passion for developing content better than anyone else. Reporting to the VP of Consumer Experience, the Creative Director of Digital Content is a newly created role responsible for the conception, planning, and execution of all creative elements that define the marketing of our brands, and/or touch the outward facing consumer experience. Content is king, and our leadership is committed to the belief that the success of our brands is directly correlated to the quantity and most importantly the quality of the information we present to the consumer. The Creative Director of Digital Content is the conductor of the orchestra that engages our customers with our products and separates us from our competitors.
The entire scope of this role includes but is not limited to, website product content and UI experience, stock and lifestyle photography, social media, video production, influencer negotiation/management, retail package design, brand standards, email newsletters and notifications, marketing calendar, trade show exposure, and enhanced marketplace content.
Our product catalogs are large and technical in nature. Success in this role will be starting at the ground floor to build the vehicle that scales with the current and future growth of the business. This includes recommending additional support roles and products to align with business needs. If you do not want or appreciate a challenge, this may not be the role for you. If you do, this will be an opportunity to have a direct impact on something exciting.
Essential Duties & Responsibilities
- Serve as a standard bearer for brand/product messaging and visual identity. Create, document, and monitor brand standards and assets.
- Develop a comprehensive social media content strategy across multiple platforms (Facebook, Twitter, YouTube, Instagram, TikTok, industry forums, and influencer related marketing).
- Conceptual design and creative oversight of all related graphic and video content.
- Create brilliant assets that meet the strategic goals of the marketing team, including, but not limited to product videos, brand videos, eGuides, banner ads, html emails, print materials, infographics, website content, landing pages, trade show booths, marketing materials, and more.
- Balance and manage resources as a service provider to our PPC, Advertising, and Catalog teams.
- Oversee relationships with creative agencies and freelancers. Serve as the primary point of contact for initiation of new creative projects, onboarding support, design direction, and feedback.
- Oversee the use of freelance design services, artists, illustrators, photographers, technical production, printing, and specialty printing. Lead contract and negotiation processes with outside vendors and consultants.
- Identify opportunities for content additions, improvements, and effectively pitch those ideas to the team and stakeholders.
- Collaborate with sourcing, Catalog, and Product Development teams to create an amazing unboxing experience for our consumers.
- Record, monitor, recommend, and react to consumer feedback on products, our brands, and the overall experience with our company.
- Report back to leadership on experiments, conclusions, successes, and lessons learned to improve processes, collaborate on methods, and create tools to improve productivity and quality.
- Maintain awareness of key performance metrics and incorporate them as part of the goals of the user experience.
- Display continuous intellectual curiosity for changes in marketing trends and emerging technologies such as artificial intelligence, SOS platforms, consumer demographic changes in social media behavior, and emerging influencers/markets.
- Serve as advisor and subject matter expert for debut on digital-first consumer brand creative best practices, trends and advancements.
Other Duties & Responsibilities
- Other duties or projects as assigned by the VP of Consumer Experience.
Required Qualifications, Experience, & Education
- Bachelor’s degree or higher in Communications, Marketing, Advertising or related field or equivalent combination of education and experience
- Compelling portfolio or samples of work demonstrating smart, brand-building ideas and executions.
- Experience supervising and delegating work successfully within collaborative teams, with a proven ability to provide effective creative feedback on work and help junior talent grow and improve.
- Ability to meet high standards for quality and accuracy under tight deadlines.
- Strong copy, editing, and proofreading skills with a solid understanding of video, design, copy and web best practices.
- Digital marketing experience and familiarity with various platforms in an omnichannel environment. (Shopify, Facebook, eBay, Amazon, Walmart, etc.)
- Exposure to, and in-depth understanding of consumer behavior. You must have significant consumer knowledge in North America.
- Passion for new technologies and trends.
- 122% internet fluency. You know the ins and outs of social media, speak the language of the internet, have gone down YouTube rabbit holes for multiple hours in a row, and have explored without fear the inner depths of Reddit.
- Ability to work independently, comfort with navigating ambiguity, and energized by working in a fast-paced environment.
- A basic level of aptitude and understanding of mechanical parts and/or the power sports and OPE industry is recommended but not required.
- You’re a genuinely good person who brings energy and passion every single day to your work and to the company. You care about people even more.
Compensation – Base Pay Range
The base salary begins at $80,000, and up to $120,000. The starting salary for this position is commensurate with a candidate’s experience and qualifications.
Physical Requirements
While performing the duties of this job, the employee is frequently required to stand; sit for long periods; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk and reach with hands and arms, including lifting up to 10 pounds on occasion. Specific vision abilities required by this job include close vision and the ability to adjust focus. Must be able to operate an automobile.
Work Environment
The work environment consists of a standard office environment. The noise level in the work environment is usually moderate and may require visits to the service area or warehouses on occasion. Travel will be required on occasion depending on business needs.
Why You’ll Love Working Here
You will be a part of an industry-leading company where you will continuously be surrounded by a team of positive, energetic leaders that care about their staff and want to see you succeed. Our competitive benefits package and culture at BW Retail are just a few of the many things that set us apart.
- 100% Employer Paid Premiums for Medical Health Insurance, Dental, Short Term Disability and Life Insurance
- Additional Voluntary Benefits Offered: Vision, Long-Term Disability and Additional Life Insurance
- 401(k) plan, plus company matching contribution
- Paid time off package offered, in addition to six annual paid holidays
- Tuition reimbursement program
- Opportunity for annual profit sharing and performance based bonuses
- Employee events hosted throughout the year – from lunches to team-building events to golf outings to the annual company holiday party
- Work culture that promotes continuous learning and development
- Employee referral bonus program
BW Retail Solutions
Related jobs:
Job Description
Moving Picture Rental is now seeking rental and production support staff in Central Florida. The company is looking for reliable drivers and crew support professionals to assist with equipment transportation and production logistics. This opportunity is ideal for film and production crew members looking to supplement their income between on-location projects.
Job Responsibilities
- Transport production and rental equipment to various locations
- Assist with production support and logistics operations
- Safely handle and store equipment when required
- Coordinate with the production and rental team on deliveries and pickups
- Maintain professionalism while representing the company on assignments
Requirements
- Valid driver’s license and reliable transportation preferred
- Experience in production, film, or equipment handling is a plus
- Ability to safely store production equipment at home or office is beneficial but not required
- Strong communication and organizational skills
- Must be located in or near Central Florida
Compensation Details
- Paid production support opportunity
- Compensation details shared with selected applicants
Job Description
An episodic film project is seeking crew members for “H-Town Chronicles: Episode 5,” filming in the Houston area. This creative production follows a high-energy, character-driven story set during spring break, blending humor, chaos, and urban adventure. The team is looking for passionate creatives to help bring this unique vision to life across multiple departments.
Job Responsibilities
- Assist in various production departments based on assigned crew role
- Collaborate with the production team to execute the creative vision
- Support on-set operations including lighting, sound, wardrobe, and logistics
- Maintain professionalism and adaptability in a fast-paced filming environment
Requirements
- Open to crew roles including Assistant Director, Gaffer, Grip, Sound Mixer, Boom Operator, Hair & Makeup, Wardrobe Stylist, BTS Videographer, Production Assistant, and Post-Production Editor
- Strong teamwork and communication skills
- Passion for film production and storytelling
- Ability to work on location in Houston
Compensation
- Unpaid opportunity
- Gain hands-on experience and build industry credits
Job Description
An independent feature film is now hiring crew members for an upcoming production filming in the Houston area. This drama centers on a complex story of love, betrayal, and emotional conflict, offering a compelling behind-the-scenes opportunity for skilled creatives to contribute to a powerful narrative project.
Job Responsibilities
- Support film production in assigned crew roles
- Collaborate with the production team to execute creative vision
- Assist with on-set operations and logistics
- Maintain professionalism and efficiency during filming
Requirements
- Experience in film production preferred for specialized roles
- Open to crew positions such as cinematographers and production assistants
- Strong teamwork and communication skills
- Ability to work in a fast-paced production environment
Compensation
- Paid crew positions
- Opportunity to gain experience on an independent feature film
Crew Members Casting Call for Production
Job Description
A paid production is seeking five crew members to participate in an upcoming shoot. This opportunity is open to individuals interested in working behind the scenes in a production environment. The team is looking for a balanced group to assist with various on-set responsibilities.
Job Responsibilities
- Assist with general on-set production tasks
- Follow direction from the production team
- Support filming operations as needed
- Maintain professionalism and teamwork on set
Requirements
- 3 males and 2 females
- Ages 27–50
- All ethnic backgrounds welcome
- No visible tattoos or piercings
- Must be available for the scheduled shoot date
- Must submit full application details including photos
Compensation
- $100 for 4 hours
Job Description
A promotional staffing opportunity is now casting outgoing and reliable talent for off-premise sampling events in Florida. Selected candidates will represent brands at live sampling activations, engaging with the public and creating a positive, memorable experience. This role is ideal for individuals with strong communication skills and a friendly, professional presence.
Job Responsibilities
- Represent brands at off-premise sampling events
- Engage with consumers in a friendly and professional manner
- Distribute samples and provide product information
- Set up and break down sampling stations as needed
- Maintain a clean and organized work area
- Follow all event guidelines and brand standards
Requirements
- Must be outgoing, approachable, and professional
- Strong communication and interpersonal skills
- Prior promotional or brand ambassador experience is a plus
- Reliable and punctual
- Ability to stand for extended periods
- Must provide a resume and recent photos
Compensation
- $44 per hour
Sound Designer Casting Call for Indie Horror Film
Job Description
The Tether is seeking a Sound Designer to create an immersive audio experience, incorporating environmental tension, psychological layering, and atmospheric effects.
Job Responsibilities
- Design and produce soundscapes for the film
- Incorporate whispers, ambient tension, and tonal design elements
- Collaborate with the director during post-production
Requirements
- Experience in sound design or audio post-production
- Strong creative and technical audio skills
- Ability to work within the horror genre
Compensation
- $900 flat
- Meals, rides, and accommodations provided where applicable
Grip/Lighting Assistant Casting Call for Indie Film
Job Description
The Tether is hiring a Grip/Lighting Assistant to support lighting and equipment setups, particularly for interior cabin scenes and night shoots.
Job Responsibilities
- Assist with lighting setups and adjustments
- Support camera and equipment handling
- Help maintain efficient on-set workflow
Requirements
- Basic experience in grip or lighting work preferred
- Ability to work in low-light and outdoor environments
- Strong teamwork and reliability
Compensation
- $350 flat (based on cabin scene days only)
- Meals, rides, and accommodations provided where applicable
Production Sound Mixer Casting Call for Indie Film
Job Description
The Tether is seeking a Production Sound Mixer to capture clean, high-quality audio in both outdoor and interior cabin environments for a folk horror short film.
Job Responsibilities
- Record and monitor on-set audio
- Capture clear dialogue in natural and unpredictable conditions
- Collaborate with the director and crew for optimal sound quality
Requirements
- Experience in production sound recording
- Ability to work in outdoor and cabin environments
- Strong attention to audio detail
Compensation
- $700 flat
- Meals, rides, and accommodations provided where applicable
Job Description
A short film production is hiring crew members for various behind-the-scenes roles in Prince George’s County, Maryland. This is a great opportunity for aspiring and experienced film professionals to gain hands-on experience and contribute to a creative project.
Job Responsibilities
- Assist with production tasks depending on assigned role
- Support on-set operations and workflow
- Handle equipment and assist department leads as needed
- Collaborate with the team to ensure efficient production
Roles Available
- Assistant Director
- Grips
- Production Assistants
- Camera Assistants
Requirements
- Interest or experience in film production
- Ability to work in a team-oriented, fast-paced environment
- Strong work ethic and reliability
- Must be available for shoot dates
Compensation
- Flat rate: $50 per day
- Production credit
- Free meals provided
Job Description
An indie short film operating under the SAG Short Project Agreement is seeking a certified California studio teacher to be on set for a brief shoot involving a minor. This role is essential to ensure compliance with child labor laws while supporting the production during filming. The project involves a short scene with a young child actor and requires the presence of a qualified professional on set.
Job Responsibilities
- Be present on set to supervise a minor during filming
- Ensure compliance with California child labor and education regulations
- Support production requirements related to working with a child actor
- Coordinate with production staff to maintain a safe and compliant environment
Requirements
- Certified California studio teacher (required)
- Familiarity with on-set protocols involving minors
- Reliable and punctual for scheduled shoot time
- Ability to work collaboratively with production teams
Compensation
- $250 for approximately 4–6 hours
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only