Marketing Manager

About the Company:

Ballyhoo Media is the industry leader in water-based media, specializing in outdoor advertising and events. Ballyhoo is an energetic startup looking to add entrepreneurial self-starters to our fast-growing team! 

Driven by our mission to enhance the waterways, we deliver breakthrough mediums for advertising, entertainment, and collaborative experiences for our community. We provide an interactive canvas to the landscapes of America’s waterfront cities, creating lasting and memorable campaigns for our clients, including Disney, Amazon, Anheuser Busch, HBO, Twitter, and more!

About the Position:

We’re looking for a marketing-guru ready to captain our ship and channel creativity into the ideation, development, and amplification of sales tools and marketing initiatives! As the Marketing Manager, you will join a team of graphic designers and marketing specialists to lead B2B initiatives, strategies, and execution. You will establish a marketing mix through well-defined marketing plans to generate leads and meet company revenue goals while assisting in designing campaign messaging, deliverables, offers, and analytics.

Day-to-day, you will build and supervise the project management of marketing programs. You will explore new marketing channels and develop programs, including media kits, email marketing, digital advertising, and beyond. You are not required to design in a day-to-day function, but you should still understand the importance of copywriting, CTAs, and the basic principles of successful graphic design.

This self-starter is willing to accept the challenge of designing materials to be viewed by everyone from local companies to global brands and takes pride when they assist the sales team in closing major deals. Your goal is to attract these companies to our services and emphasize our platform’s fun, unique, and impactful offerings. 

Outside of specifics, we’re a team that thrives on collaboration and teamwork. A perfect match would be someone who can handle a fast-paced environment but is unafraid to make revisions and learn from other team members to produce the highest-quality materials collectively. Additionally, this self-starter should have a passion for growth and entrepreneurial ownership, looking to make the next step in their career during this exciting time in Ballyhoo Media’s supercharged growth! 

What You’ll Do: 

• Lead overall growth marketing and media strategies to acquire new customers, retain existing customers and build long-term brand value.
• Take the lead on B2B lead generation methods and diversify lead sources through multi-channel approaches like SEO, email marketing, digital advertising, and more.
• Develop and manage a pipeline of media kits, sale sheets, and collateral with graphic design and sales teams.
• Assist in building customized decks and presentations for specific clients and target events/audiences.
• Develop go-to-market strategies for new assets, conduct local research and insights, generate local awareness, and equip sales with programs and tools to succeed.
• Work closely with the Sales team to develop and identify effective campaigns across various mediums, including corporate websites, case studies, email, digital marketing, social media, and more.
• Work with the Business Development team on developing B2B external partner strategies, including elevating partner stories and driving engagement for partner launches.
• Strategize marketing goals, strategies, and tactics with our Chief Marketing Officer, then delegate activities to marketing associate staff and monitor execution for thoroughness and accuracy.
• Analyze the health and value of current pre-sale materials and drive our teams toward being more data-driven, analytical, and ROI-focused.
• Provides input to create designs based on best practices and insights gleaned from analytics and market trends
• Effectively work on multiple projects simultaneously and ensure each meets “Ballyhoo Standards” and client needs

What experience or skills are needed?

• 4 – 6 years of marketing, consulting, and/or agency experience
• 2+ Experience managing and coordinating inter-departmental efforts at the manager level
• Bachelor’s Degree in Marketing or equivalent experience
• Prior experience in B2B marketing is required, preferably in OOH (out-of-home) or other forms of advertising and media
• Proven ability to conceive and develop high-quality, well-thought-out, and successful media plans
• Highly creative with experience in identifying target audiences and devising unique campaigns
• Proven ability to deliver programs that drive growth in a fast-paced entrepreneurial environment
• Strong aptitude for determining the optimal way to position products in the market

What’s In It For You?

• Work for one of Florida’s fastest-growing media companies where development, promotional, and growth opportunities are a priority to help you get to where you want to go on your career path.
• Join an innovative, fun, and enriching workplace culture (humble brag) where you are valued, given credit when it’s due, and recognized for your contributions.
• Work on a small, high-impact team that can dramatically shape the company’s success.
• Share our passion for exploring the waterways of Miami and Ft. Lauderdale and enjoying the beautiful outdoors (with the occasional boat ride, too!)
• A flexible work environment that celebrates differences and fosters the feeling of family
• Provided equipment and technology, including a Macbook Pro, dual monitors, Adobe Suite, and more!
• Base salary, bonus up to 10%
• Gold-Standard benefit plan, including:
• 100% health, dental, and medical coverage. (After 90 days)
• Retirement (401k) benefits program 100% match up to 3%, 50% up to 4%. (After six months)
• Annual Bonus. (Terms apply)
• PTO (After 90 days)

Ballyhoo Media