Marketing Communications Manager

Job Title: Marketing Communications Manager, UK  

 

Department: Marketing    

 

Reporting To: VP Marketing & Licensing EMEA

Location: Surrey, UK

 

 

Company Overview:

Just Play is a passionate and trend driven leader in the children’s consumer goods industry. Our products are an impressive mix of promotional and everyday items for the whole family. We work with the world’s leading children’s entertainment brands to manufacture and distribute exceptional products to every major mass retailer throughout North America and around the world.

 

Job Summary:

Just Play is seeking a Marketing Communications Manager team member. The Marketing Communications Manager will determine the communications strategy for all Just Play brands in the UK & Ireland. They will be directly responsible for implementation of both consumer, trade and retail marketing activities working closely with the Just Play US marketing team and UK Sales team.

 

Principal Responsibilities:

*  Determine a ‘Digital First’ marketing strategy for the portfolio of JP licensed and owned brands. Align with the US global strategy and localize where required to suit regional opportunities or nuances. 

*  Design, develop and implement the UK marketing plan, working with external Media and PR agencies to brief and execute media across all relevant consumer targeted platforms.

*  Partner with the UK Sales Director to maximize retail marketing collaboration through retail marketing activity.

*  Determine and execute UK trade marketing activity to promote our brands during relevant selling periods, using advertising, editorial and events.

*  Deliver all marketing activities, creation of assets and activation within a set budget.

*  Establish new working processes with the JP US team for global asset availability, relating to timing, suitability, and accessibility.

*  Lead the planning and delivery of customer product previews, (Spring & Fall sell in) and other specific retailer meetings (such as Toymaster &AIS buying shows)

*  Lead the creative execution of UK Toy Fair and other UK retail events, working with the EMEA Marketing Manager to ensure consistency and efficiency across other events.

*  Manage direct report(s) to support marketing activities and assets management.

 

Minimum Qualifications:

 

*  A minimum of 5 years marketing experience in a toy or related industry

*  Experience in digital marketing, including SEO, YouTube & social sites.

*  A team player who wants to work in a dynamic team, happy to get involved in a broad scope of tasks (including some outside of marketing activities), typical in a small team.

*  Self-motivated, with a positive ‘can-do’ approach, wanting to make a difference.

*  An eye for detail and precision in presentation, with a professional delivery style

*  Proficient in computer applications including Word, PowerPoint & Excel  

*  Advanced collaboration, communication, and interpersonal skills.

*  Excellent organizational and time management skills.

*  Occasional travel as needed.

*  Fluency in English (both written and verbal).

Just Play