Right at the heart of our Marketing org, and sitting in the Culture and Conversations Centre of Excellence (working in close partnership with Brand Communications and Partnerships, and dovetailing with our Marketing Activation Centre of Excellence). This role will lead all community and social media efforts for the King portfolio of Mobile Games, with a particular focus on the Candy Crush Franchise.
This person will be responsible for developing and driving strategies for each platform on King’s social channels; in support of our brand strategy, new feature releases, partnerships, in-game events, and content-led campaigns.
This person is a digital storyteller with a voracious appetite for popular culture, brings a passion to connect the community of players to our games, and serves as the voice of Candy Crush, Farm Heros Saga, and our portfolio of new and existing games.
With a deep understanding of global markets, influencer culture, content creation, and digital media, you will define and lead the vision for our channels and develop the overarching social media community strategies for King’s social channels – such as Instagram, Snap, Facebook, Twitter, YouTube, Tik Tok, Reddit, and Discord.
You will lead the team in the ideation and execution of social campaigns to support product initiatives, partnerships, and comms campaigns, drive new players into the game, re-engage our huge lapsed audience, and retain and excite our core players.
You will develop platform strategies to increase and propel channel growth, engagement, and additional KPIs month over month.
A deep understanding of analytics and reporting of social media programs is a must, and you will craft and maintain seasonal reporting to key collaborators and the leadership team.
Reporting to the Senior Director, Culture and Conversation, you will directly lead and develop the Social Media team members to execute social media campaigns, lead all aspects of the implementation, content, and growth of social channels and oversee the creative pipeline and be a great partner with internal and external partners, working cross-functionally with product marketing, content, product, and live ops teams.
You will keep an eagle eye on the social media landscape across gaming, entertainment, and social, and cultural trends Identify and develop strategies to establish a relationship with our huge community of players.
Player Profile
Minimum Requirements:
- Experience in social media marketing, and/or combined with community engagement in a professional capacity.
- In-depth experience using all major social media platforms.
- Strong understanding of analytics, project management, relationship management, and problem-solving skills.
- Knowledge of social media analytics tools.
- Gaming, entertainment, or tech experience is strongly desired
- Be familiar with the latest industry trends, news, issues, and sensitivities
- Team leadership
- Paid media strategies
- Understanding the wider marketing mix is a bonus
About King
King is the game developer behind the world-famous Candy Crush franchise, as well as mobile game hits including Farm Heroes, Bubble Witch and Pet Rescue. Candy Crush is the top-grossing franchise in US app stores, a position it has held for the last two years, and King’s games are being played by 245 million monthly active users as of Q3 2021. King, which is part of the Activision Blizzard group since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in San Francisco, New York, and Malta.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We’re dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications need to be in English.
King
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