TED’S MISSION STATEMENT
Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’
WHERE DOES THIS ROLE FIT WITHIN TED’S TEAM?
The role of Ted’ Influencer & Community executive is to support the wider community team by helping to manage the day to day running of the community strategy via the organic social media channels and take responsibility for implementing a wider influencer advocacy activity that deliver the global brand vision for Ted Baker. Our community strategy is deeply connected and integrated into our global marketing plan. We believe our community is our most powerful media, reflecting our values and acting as a representative of our meaning and voice. Ted’s Influencer & Community Executive will help to increase the brands presence and enhance sales by assisting the implementation of forward-thinking social strategy in line with the brand’s marketing calendar.
Reporting to: Social Media & Community Manager
MAIN RESPONSIBILITIES
• Helping to identify and build relationships with brand appropriate influencers, talent and partners
• Supporting in the planning and delivery of VIP, Celebrity, Influencer, Talent Management and community strategies
• Event planning and coordination for influencers and talent
• Evaluating influencer marketing campaigns, partnerships and collaborations against KPIs
• Responsible for the day to day management of our community via our social media platforms. Support social media team to execute influencer content across all channels using various social media scheduling tools.
• Support in the planning and execution of campaign and product launches in a social first manner regarding all influencer led content
• Report on success of campaigns and content, suggest recommendations for improvement
• Liaise with the creative team to ensure specific influencer content is created when necessary within campaigns
• Build great relationships across the business including buying, merchandising, digital, and marketing to ensure all product, trade and design messages are relevant and timely to support the whole community strategy
• Work closely with the PR, Community & Social Media team to align all on UGC content to support seasonal campaigns and amplify the Ted Baker community
• Head-up the internal Ted Baker advocacy program across HQ & store staff to elevate brand awareness internally and externally via social media platforms, as part of a wider community strategy
TOOLS OF THE TRADE
• Previous experience social media influencers, preferably within a fashion brand across women’s and men’s
• Established contracts within the fashion/lifestyle industry
• A professional qualification i.e. degree, national diploma or HND
• Creativity and ability to write copy
• Experience with Canva, Miro or the Adobe Creative Suite
• A natural curiosity and love for the fashion industry, keeping up to date with the latest social trends and opportunities
• Ability to capture video and still content on the go, for channels such as Instagram Stories.
• Proven budget management and negotiating skills with influencers and agencies
• Robust knowledge of social media platforms and an interest in keeping up to date with changing social media trends
PERSONAL TRAITS
• Creative by nature
• Naturally curious
• Dynamism and ambition
• Proactive attitude.
• Excellent communication and people skills.
• Cool head under fire as the projects will come thick and fast
TED’S VALUES…
AUTHENTIC We have the freedom to be our ‘best self’, being true to ourselves and others
KIND We try to do the right thing: for each other, our communities, our planet and for Ted
CURIOUS We are hungry to explore, innovate and think differently
COURAGEOUS We have the confidence to be brave, have fun and discover the unexpected
INCLUSIVE We embrace and respect individuality and celebrate difference & diversity
Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.
Ted Baker
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