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Job Purpose:
The Manager role serves as a primary contact for the NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. This New York based role will contribute to marketing attribution projects and create sizing/demo profiling of key campaign targets. This role is part of the larger Cross-Platform Insights & Analytics group, which provides program performance tracking, forecasting, business and brand strategy, portfolio optimization, and all forms of research-based guidance to functional areas across the NBC six Cable Entertainment brands (Bravo, E!, Oxygen, SYFY, USA and Universal Kids).
Essential Responsibilities:
- Conceive and execute analytics strategy for marketing performance measurement, managing partnership with various marketing attribution vendors and leveraging third-party and first-party datasets to determine optimal multi-platform media strategy for NBCU Cable Entertainment Networks
- Work with brand strategy and media teams to identify and quantify audience targets for priority series campaigns, surface insights and collaborate on data-informed audience strategies
- Support the processing and reporting of on-air, cross-channel, paid and digital promotion data
- Partner with Information Technology, Measurement Strategy and Decision Sciences teams to develop advanced cross-portfolio data solutions
- Support broader Cross Platform Insights & Analytics team in analysis of multi-platform program performance and landscape trends (including TV screen usage, device adoption and growth, new and emerging services and technologies)
- Help contribute to a diverse, equitable, and inclusive work culture at NBCU
Qualifications:
- Bachelor’s degree with 4+ years of experience focusing on analytics for an entertainment, technology or marketing performance company
- Well-versed working with Nielsen measurement and systems
- Experience working with external vendors and managing project timelines, particularly involving marketing attribution and/or tune-in measurement
- Excellent analytical, organizational, and problem-solving skills
- Ability to effectively communicate with all staff levels, providing research and data insights both verbally and in writing
- Experience with data visualization tools (specifically Tableau) and a passion for storytelling using data
- Familiarity with fundamental media principles
- Proficiency with Microsoft Excel (including VBA/macros) and PowerPoint
Salary Range: $85,000 – $110,000 (Bonus Eligible)
NBCUniversal
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