Director, Research & Marketing Analytics

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The Director role serves as a primary contact for the NBCU Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. This role will contribute to marketing attribution projects, create sizing/demo profiling of key campaign targets, and provide up-to-date analyses to help guide targeted marketing decisions. This role is part of the larger NBCE Cross-Platform Insights & Analytics group, which provides program performance tracking, forecasting, business and brand strategy, portfolio optimization, and all forms of research-based guidance. This role’s primary focus will be on NBC Broadcast and shared content with Peacock, while working in collaboration with the Cable Entertainment Marketing counterpart.

Essential Responsibilities

• Collaborate with all stakeholders on methodology/approach to marketing and execute analytics strategy for marketing performance measurement, managing partnership with various marketing attribution vendors e.g. VideoAmp, iSpot, TRP
• Partner with the NBCU TV & Streaming paid media team and their agency on mining data and insights to help inform overall media strategies
• Work in partnership with Peacock’s marketing analytics team to evaluate campaigns holistically that span linear + digital windows
• Work with brand strategy and media teams to identify and quantify audience targets for priority series campaigns, surface insights on key performance indicators, and collaborate on data-informed audience strategies to help drive progress
• Extract data from Research tools and collaborate with IT teams to develop dashboards to monitor key performance indicators
• Partner with the NBCU Multi-platform promotional team on the performance of all owned inventory: on-air, cross-channel, and digital promo
• Partner with Information Technology, Measurement Strategy and Decision Sciences teams to develop advanced cross-portfolio data solutions
• Support broader Cross-Platform Insights & Analytics team in analysis of multi-platform program performance
• Help contribute to a diverse, equitable, and inclusive work culture at NBCU

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $115,000 $145,000 (bonus eligible)

Qualifications

• Bachelor’s degree with 8+ years of experience focusing on analytics for an entertainment, technology, or marketing performance company
• Well-versed working with Nielsen measurement and systems
• Experience working with external vendors and managing project timelines, particularly involving marketing attribution and/or tune-in measurement (e.g., VideoAmp)
• Experience mining and organizing large data sets
• Excellent analytical, organizational, and problem-solving skills; Strong attention to detail
• Ability to effectively communicate with all staff levels, providing clear and concise insights both verbally and in writing
• A passion for storytelling with data; Experience with data visualization tools (specifically Tableau) is a plus
• Familiarity with fundamental media principles
• Ability to stay abreast of technology/media industry trends and market conditions
• Proficiency with Microsoft Excel (including VBA/macros) and PowerPoint

Desired Characteristics

• Exposure to additional syndicated research products (e.g., iSpot, comScore, Adobe Analytics) and ACR/marketing attribution partners (e.g., VideoAmp, Marketcast, etc.)
• Natural curiosity about data, marketing strategy, and the evolving media landscape
• Quick learner who loves to pick up new tools/software for reporting and analysis
• Team player with effective communication and interpersonal skills
• Experience extracting data and insights from database environments using SQL; proficiency in programming languages used for data analysis (e.g., Python, R)
• Passion for content (TV/Digital) past, present and future
• Strong organizational and time management skills

Eligibility Requirements

• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Additional Information

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.
NBCUniversal