Digital Marketing Director

ROLE: Digital Marketing Director

SALARY: £65,000 – £85,000

LOCATION: Mayfair, London / Stansted Airport, Essex (Hybrid/WFH working available)

REPORTING TO: Head of Digital

Our client:

A renowned Digital Marketing Agency who work with the world’s finest brands and put them in front of the world’s most affluent individuals and elite audiences.

What distinguishes this particular Digital Marketing agency from other agencies is their deep understanding of the Ultra- and High-Net-Worth community. They work with brands at the pinnacle of their respective industries including Loro Piana, Sothebys Realty, Bentley, Samsung, Bonhams, UBS, Boodles, Drive Pivotal by Jaguar and Land Rover, Clinique La Prairie, Maddox Gallery and Smallbone.

You:

An experienced Performance Marketer with a passion for performance marketing. Proven experience setting up, managing and optimising engaging performance marketing campaigns. Excellent analytical skills, strong technical platform experience, and a solid understanding of data within the wider digital media realm, as well as an ability to learn new tools and software quickly and independently. Great communication and presentation skills and brings positive energy and a willing attitude to work within a small, fast paced, agile agency team.

This position is a real “hands on” technical position where you are deep in the customer accounts and delivering results and solutions for your customers.

If you are looking for a “step up” in your career to Director level then please do not hesitate to apply.

Key Responsibility 1: Paid Social

• Weekly set up, development and implementation of Instagram and Facebook campaigns via

Facebook Business Manager. Twitter, LinkedIn, Pinterest as required

• Facebook Audience Insights and Audience profiling recommendations

• Social campaign structure recommendations that consider different stages of the funnel

Key Responsibility 2: Paid Search

• Campaign design, set up, development and implementation across the suite of PPC management

tools including Google Ads, Google Optimise, Google Analytics and Ads Editor

• Keyword research, bidding and managing negative keyword lists

• Proposing and adjusting audience targeting parameters

• Drafting persuasive ad copy for client review

Key Responsibility 3: Programmatic

• Project Manage end-to-end set up of Programmatic campaigns run via a preferred 3rd party

provider

Key Responsibility 4: Tracking

• Best practice set up of UTM tracking and retargeting codes across all performance campaigns

Key Responsibility 5: Optimisation

• Identify Conversion Rate Optimisation opportunities on a daily basis

• Recommend allocations (and re-allocations) of budget wisely across campaigns and platforms

• Trends in campaign data and provide actionable insights

• Proposing and run simple A/B tests

• Manage and troubleshoot across all performance channels

Key Responsibility 6: Reporting

• Measure and prove ROI

• Manipulation and analysis of Google Data Studio and Google Analytics platforms for client

reporting needs into reports that can be easily understood

• Incorporate any third-party data reports (e.g., programmatic) into your own reporting decks

• Talk and present eloquently to clients on a weekly basis

• Contribute estimated campaign metrics into new client media plans pre-campaign go-live

Requirements:

• Strong Google Advertising Suite, Facebook Business Manager skills

• At least 5+ years’ experience in a performance marketing role

• Proactive and flexible self-starter who takes the initiative to propose new ideas and drive projects

forward autonomously

• Excellent project management and strategic skills – ability to multi-task while maintaining a bird’s eye view

• Proven track record of designing and executing marketing campaigns that have grown online

revenue

• Strong relationship management skills

Advantageous Experience:

• Experience in luxury goods would be preferred but is not essential

• Knowledge around SEO

What we offer:

-Fast paced, mature, autonomous, open speaking and collaborative working environment

-Structured career path with uncapped career potential

-Strong training and development programme

-Regular salary reviews

-Regular promotion reviews

-Direct access to the senior leadership team

-Working with a range of clients from Small Boutiques to Large global Luxury brands

-Working with the number 1 Luxury Digital Marketing Agency in the UK

-Access to the luxury markets

-Modern offices in central London and Essex

-Flat hierarchy: We value all input and ideas at all levels

-Profit share programme (7%)

Location:

You can be in the office full time or work on a hybrid/WFH working model but you will be expected in the office on occasions.

Office locations can be Mayfair London, or Stansted Airport- Essex

Canfield Scott