Marketing Director

POSITION TYPE: Full-time non-exempt employee.

POSITION LOCATION: New York City / Remote up to 2 days a week.

POSITION OVERVIEW

We are looking for an experienced CPG Marketing Director passionate about driving brand awareness, velocity, loyalty and market share. Overseeing a growing team and agency partners, the ideal candidate has the ability to do the doing while helping the company and team achieve their goals and best potential.

If you are a self-motivated, entrepreneurial go-getter who possesses the highest levels of integrity and character, OLYRA might be the fit for you!

This role reports to the CEO and Founder and is a member of the leadership team.

POSITION RESPONSIBILITIES

• Support development of brand strategy that drives brand equity in the mind of our consumer, acting as brand champion and guardian across all brand communications (visual identity, tone/feel, personality, values, product, etc.)
• Plans and oversees 360° brand marketing initiatives, including digital and print advertising, shopper marketing, partnership, social media, PR, influencer, brand collaborations, in-store activations to grow retail velocity, repeat, and household penetration as well as online sales.
• Create quarterly, semi-annual and annual marketing initiatives and budgets and ensure full cycle execution and optimization. Leverage data to plan, optimize, and report on marketing efforts.
• Driving evolution of brand’s digital presence with key priorities centered around: developing tik tok / instagram influencer community alongside an always-on content strategy, overseeing media buying activity, owning retention marketing (email/SMS), delivering exceptional customer experience flows, and defining/tracking digital KPIs such as MER, ROAS, AOV, Retention, Followers, Impressions and more.
• Ability to successfully lead, guide, direct, and develop a team of marketing professionals
• Lead agency partnerships across creative, PR, performance, email / SMS, advertising, affiliate marketing and field marketing.
• Plan and manage field marketing, sampling, and event activities nationally with agency partners.
• Manage production of all promotional materials including trade materials, packaging, merchandise, etc.
• Ensure that all marketing and communication processes are regularly evaluated for proper operation, relevance, efficiency and utilization.
• Monitors competitive products and marketing activities
• Live and breathe brand and values

JOB REQUIREMENTS:

• Bachelor’s degree is required; Master’s in Business Administration, Marketing, or a related field is preferable
• Minimum 5-8 years of experience in the food or CPG industry with significant exposure to brand building activities
• Minimum of 2 years of experience leading a CPG marketing team
• Exceptional skills in Marketing leadership and brand strategic thinking
• Excellent verbal, written, and listening communication skills
• Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement
• Advanced problem solving and analytical skills are also required in order to assist in the achievement of the division business plan
• Strong personal drive; advanced influencing skills
• Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve division profit plan as well as brand equity objectives
• Ability to work exceptionally well in a team environment

BENEFITS

• Competitive salary & equity
• Unlimited vacation ????️
• Unlimited breakfast biscuits ✨????
• Health, Vision, Dental

OLYRA