POSITION TYPE: Full-time non-exempt employee.
POSITION LOCATION: New York City / Remote up to 2 days a week.
POSITION OVERVIEW
We are looking for an experienced CPG Marketing Director passionate about driving brand awareness, velocity, loyalty and market share. Overseeing a growing team and agency partners, the ideal candidate has the ability to do the doing while helping the company and team achieve their goals and best potential.
If you are a self-motivated, entrepreneurial go-getter who possesses the highest levels of integrity and character, OLYRA might be the fit for you!
This role reports to the CEO and Founder and is a member of the leadership team.
POSITION RESPONSIBILITIES
- Support development of brand strategy that drives brand equity in the mind of our consumer, acting as brand champion and guardian across all brand communications (visual identity, tone/feel, personality, values, product, etc.)
- Plans and oversees 360° brand marketing initiatives, including digital and print advertising, shopper marketing, partnership, social media, PR, influencer, brand collaborations, in-store activations to grow retail velocity, repeat, and household penetration as well as online sales.
- Create quarterly, semi-annual and annual marketing initiatives and budgets and ensure full cycle execution and optimization. Leverage data to plan, optimize, and report on marketing efforts.
- Driving evolution of brand’s digital presence with key priorities centered around: developing tik tok / instagram influencer community alongside an always-on content strategy, overseeing media buying activity, owning retention marketing (email/SMS), delivering exceptional customer experience flows, and defining/tracking digital KPIs such as MER, ROAS, AOV, Retention, Followers, Impressions and more.
- Ability to successfully lead, guide, direct, and develop a team of marketing professionals
- Lead agency partnerships across creative, PR, performance, email / SMS, advertising, affiliate marketing and field marketing.
- Plan and manage field marketing, sampling, and event activities nationally with agency partners.
- Manage production of all promotional materials including trade materials, packaging, merchandise, etc.
- Ensure that all marketing and communication processes are regularly evaluated for proper operation, relevance, efficiency and utilization.
- Monitors competitive products and marketing activities
- Live and breathe brand and values
JOB REQUIREMENTS:
- Bachelor’s degree is required; Master’s in Business Administration, Marketing, or a related field is preferable
- Minimum 5-8 years of experience in the food or CPG industry with significant exposure to brand building activities
- Minimum of 2 years of experience leading a CPG marketing team
- Exceptional skills in Marketing leadership and brand strategic thinking
- Excellent verbal, written, and listening communication skills
- Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement
- Advanced problem solving and analytical skills are also required in order to assist in the achievement of the division business plan
- Strong personal drive; advanced influencing skills
- Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve division profit plan as well as brand equity objectives
- Ability to work exceptionally well in a team environment
BENEFITS
- Competitive salary & equity
- Unlimited vacation ????️
- Unlimited breakfast biscuits ✨????
- Health, Vision, Dental
OLYRA
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