We are looking for an experienced CPG Marketing Director passionate about driving brand awareness, velocity, loyalty and market share. Overseeing a growing team and agency partners, the ideal candidate has the ability to do the doing while helping the company and team achieve their goals and best potential.

If you are a self-motivated, entrepreneurial go-getter who possesses the highest levels of integrity and character, OLYRA might be the fit for you!

This role reports to the CEO and Founder and is a member of the leadership team.

POSITION RESPONSIBILITIES

Support development of brand strategy that drives brand equity in the mind of our consumer, acting as brand champion and guardian across all brand communications (visual identity, tone/feel, personality, values, product, etc.)
Plans and oversees 360° brand marketing initiatives, including digital and print advertising, shopper marketing, partnership, social media, PR, influencer, brand collaborations, in-store activations to grow retail velocity, repeat, and household penetration as well as online sales.
Create quarterly, semi-annual and annual marketing initiatives and budgets and ensure full cycle execution and optimization. Leverage data to plan, optimize, and report on marketing efforts.
Driving evolution of brand’s digital presence with key priorities centered around: developing tik tok / instagram influencer community alongside an always-on content strategy, overseeing media buying activity, owning retention marketing (email/SMS), delivering exceptional customer experience flows, and defining/tracking digital KPIs such as MER, ROAS, AOV, Retention, Followers, Impressions and more.
Ability to successfully lead, guide, direct, and develop a team of marketing professionals
Lead agency partnerships across creative, PR, performance, email / SMS, advertising, affiliate marketing and field marketing.
Plan and manage field marketing, sampling, and event activities nationally with agency partners.
Manage production of all promotional materials including trade materials, packaging, merchandise, etc.
Ensure that all marketing and communication processes are regularly evaluated for proper operation, relevance, efficiency and utilization.
Monitors competitive products and marketing activities
Live and breathe brand and values

JOB REQUIREMENTS:

Bachelor’s degree is required; Master’s in Business Administration, Marketing, or a related field is preferable
Minimum 5-8 years of experience in the food or CPG industry with significant exposure to brand building activities
Minimum of 2 years of experience leading a CPG marketing team
Exceptional skills in Marketing leadership and brand strategic thinking
Excellent verbal, written, and listening communication skills
Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement
Advanced problem solving and analytical skills are also required in order to assist in the achievement of the division business plan
Strong personal drive; advanced influencing skills
Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve division profit plan as well as brand equity objectives
Ability to work exceptionally well in a team environment