Proposed interview dates: first stage interviews w/c 16th January
Formative Content is a digital corporate content agency, working with some of the world’s leading B2B and corporate brands.
Our team blends together experienced business journalists and editors, a top notch visual creative team, data and strategy alongside our incredible Social & Insights team to give what we believe is a market-beating offer to clients. The company was set up by our CEO and founder who, having worked in numerous global broadcasters, had a simple vision. To bring the best of a busy newsroom to the world of corporate content. We call it brand journalism.
Role overview:
We have an exciting opportunity for a Social and Insights Manager to join as Deputy Head of our Social and Insights team.
The Social & Insights Manager is a senior position within the Social & Insights team. They will be experienced in both social strategy and execution, as well as using insights and analytics to make informed recommendations to the client. They will also be comfortable with all aspects of social execution, including copywriting, paid campaigns and social scheduling.
They will have 5-8 years’ experience in a social media role and experience managing, mentoring and training others within a team. They will also work closely with the Head of Social & Insights to help shape the social media services that the agency offers.
This role will require client facing skills, including creating and presenting social strategies, recommendation and reports and being a voice of expertise on all things social media.
As deputy team leader, the Social & Insights Manager will be required to line manage members of the team and join Senior Management meetings when required.
Responsibilities will include:
- Take a leading role across the agency in social strategy and analytics, from contributing to proposals and joining client calls to running internal training sessions
- Manage a portfolio of accounts, running the day-to-day delivery of social media content including scheduling, copywriting and paid campaigns.
- Take a lead on analysing, interpreting and presenting results of paid campaigns in line with client KPIs and objectives. Offer insights and proactive suggestions when required.
- Line management of S&I team members
- Build and manage paid social media and Google Ads campaigns using advanced targeting and optimisation.
- Maintain a commercial mindset across all projects, liaising with client services on time available and time spent, and offering solutions to keep projects on time and on budget.
- Drive standards and quality in all content creation, but especially within the Social and Insights team.
- Keep up to date with new social media developments in the industry, contributing to and driving internal discussions around social media trends and innovations.
- Help shape our social proposition to aid our commercial efforts
- Understand when to escalate issues and when to use initiative to offer solutions.
- Help implement, review and reinforce internal processes to ensure consistent, efficient and high-quality content creation.
- Establish and manage client relationships where appropriate, working closely with client services to ensure consistency of messaging and service.
Core Competencies:
- Advanced understanding of social media strategy and content marketing principles
- Advanced level of understanding around creating and optimising paid social campaigns.
- Advanced working knowledge of best practices across the major social media platforms: Facebook, Twitter, LinkedIn, TikTok, YouTube and Instagram.
- Ability to understand both social media and website analytics and to draw insights from the data.
- Familiarity with social listening tools
- Proficient in the fundamentals of SEO
- Superb attention to detail
- Ability to contribute proactive suggestions to clients that demonstrate an understanding of strategic goals and objectives
- Excellent copywriting, proofreading and sub-editing skills, evidencing a clear understanding of social media writing styles and tone of voice
- Demonstrable passion for social media community engagement
- Excellent time management and organisational skills, directly managing client expectations and personal workload
- A confident communicator both internally and with clients
- Ability to adjust priorities and team workloads according to client demands
- Confident using Google suite tools including Google Sheets, Slides, and Docs.
What we offer:
We are now operating a hybrid working model, which is predominantly remote working, with the option to come into our Beaconsfield office. We’re therefore happy for our new team member to be located anywhere within the UK, on the understanding that there will be times that visits to the office will be required – perhaps once or twice a month.
We believe that working at Formative Content is more than just a job. We work hard to build and maintain a fun, close-knit, high-performing and engaging culture. Every team member has an Individual Learning & Development plan which serves as a roadmap for their development activities throughout the year. Due to our growth story, we have the unique ability to offer opportunities and a career trajectory that few agencies can match. At the end of the day, we want our team members to not only love their work but the company as well. If this sounds like the right fit for you, we look forward to hearing from you.
In return for your talent, we will provide one of the best working environments you’ve experienced. This will include mindful leadership, support through flexible working, ongoing personal development and an unwavering commitment to enable you to thrive in your role. On top of this we offer:
- Profit-sharing scheme
- 25 days paid holiday
- An additional day off for your birthday each year
- Private health insurance with BUPA
- Two weeks of dedicated development time per year (paid)
- Individual Learning & Development plan tailored to each individual
- We are an employee-owned company
- Life Insurance
- Pension scheme
- Employee Special Interest Groups (Green Team, DEI Working Group, Vertical Specialist)
- Support for new parents and those returning to work
- A fun and dynamic hybrid work environment, with regular team and company wide social events
- At Formative, we believe strongly in the value of creating a diverse and inclusive workforce. If you require any reasonable adjustment in our process please don’t hesitate to advise. We encourage and support equal employment opportunities for all applicants for employment without regard to sex, race, colour, religion, national origin, age, disability, marital status or sexual orientation. Employment decisions are evaluated on the basis of an individual’s skills, knowledge, abilities, job performance, and other qualifications.
At Formative, we believe strongly in the value of creating a diverse and inclusive workforce. If you require any reasonable adjustment in our process please don’t hesitate to advise. We encourage and support equal employment opportunities for all applicants for employment without regard to sex, race, colour, religion, national origin, age, disability, marital status or sexual orientation. Employment decisions are evaluated on the basis of an individual’s skills, knowledge, abilities, job performance, and other qualifications.
Recruitment Agencies please note: we do not use external third parties to assist in our recruitment process. We would appreciate absolutely no unsolicited phone or e-mail outreach at this time.
Formative Content
Related jobs:
Casting Call – Dancers for Skincare Commercial
Job Description
A skincare brand is seeking talented dancers and movers for an upcoming commercial. This is a paid opportunity to showcase expressive movement and be part of a visually striking campaign. Filming will take place in London.
Job Responsibilities
-
Perform choreographed and improvised dance sequences on set
-
Collaborate with the director and creative team to bring the vision to life
-
Be prepared to take direction and adapt quickly during filming
Requirements
-
Dancers and movers, ages 16–60
-
Comfortable performing in front of the camera
-
Must be available for the scheduled shoot date in London
Compensation
-
Paid commercial project
Casting Call – Skilled Barista for Online Content
Job Description
A leading retail brand is looking for a skilled barista to showcase their coffee knowledge and latte art skills on camera. This is a paid opportunity to create engaging and educational content for an online audience, filmed in London.
Job Responsibilities
-
Prepare coffee drinks while explaining the process clearly and confidently
-
Demonstrate latte art skills on camera
-
Engage viewers with fun, approachable coffee knowledge
-
Collaborate with the production team to create visually appealing and informative content
Requirements
-
Must have barista experience and be knowledgeable about coffee
-
Comfortable being filmed and speaking naturally on camera
-
Available for two days of filming in September
Compensation
-
Paid opportunity for selected barista talent
Casting Call – Hairstylist for Online Content
Job Description
A major retail brand is seeking a confident hairstylist to create fun, engaging on-camera content. This is a paid opportunity to demonstrate hairstyling techniques while sharing tips and insights for an online audience. Filming will take place in London.
Job Responsibilities
-
Style your own hair on camera while explaining each step
-
Share tips, tricks, and professional advice in an approachable way
-
Work with the production team to deliver visually engaging and educational content
Requirements
-
Experienced hairstylist or someone confident in hairstyling techniques
-
Comfortable speaking naturally on camera
-
Must be available for two days of filming in September
Compensation
-
Paid opportunity for selected hairstylist
Casting Call – Tech Speaker for Online Content
Job Description
A major retail brand is seeking a confident and engaging tech speaker to present on camera for upcoming online content. No deep technical background is required — just the ability to talk clearly and naturally about technology in a way that’s fun and relatable. Filming will take place in London.
Job Responsibilities
-
Speak confidently on camera about technology topics in an easy-to-understand way
-
Keep viewers engaged with a natural, energetic delivery
-
Collaborate with the production team to ensure a smooth filming process
Requirements
-
Comfortable on camera and speaking to an audience
-
No technical expertise required, just enthusiasm and clarity
-
Must be available for two days of filming in September
Compensation
-
Paid opportunity for selected tech speaker
People with Alternative Style for Skincare Commercial
Job Description
A popular skincare brand is seeking individuals with alternative style, bold makeup, and unique beauty routines for an upcoming online commercial. This project celebrates self-expression and individuality.
Job Responsibilities
-
Appear on camera showcasing your authentic alternative style
-
Follow direction from the production team to bring a creative edge to the campaign
-
Be comfortable in close-up beauty shots
Requirements
-
Ages 16–30
-
Open to all genders
-
Must have an alternative look (piercings, tattoos, bold makeup, unique style)
-
Must be based in London or able to work as a local hire
Compensation
-
Paid opportunity (rate provided upon selection)
People with Unique Facial Features for Skincare Commercial
Job Description
A leading skincare brand is casting individuals with distinctive facial features for an upcoming commercial filming in London. This project celebrates diversity and natural beauty, highlighting people with striking or unique looks.
Job Responsibilities
-
Appear as on-camera talent showcasing your natural features
-
Follow creative direction during the shoot
-
Be comfortable in close-up beauty shots
Requirements
-
Ages 16–60
-
Open to all genders
-
Must be based in London or able to work as a local hire
-
Comfortable being featured prominently in a beauty campaign
Compensation
-
Paid opportunity (rate provided upon selection)
Women in Their 50s for Skincare Commercial
Job Description
A major skincare brand is casting women in their 50s for an exciting online commercial filming in London. This is a great opportunity to showcase natural beauty and represent mature skincare on screen.
Job Responsibilities
-
Appear as on-camera talent for a skincare campaign
-
Follow creative direction from the production team
-
Be comfortable with close-up shots highlighting skincare results
Requirements
-
Female talent, age 50–59
-
Must be local to London or able to work as a local hire
-
Comfortable being featured in a beauty and skincare-focused commercial
Compensation
-
Paid opportunity (rate provided upon booking)
People of All Skin Types for Skincare Commercial
Job Description
A major skincare brand is casting people of all skin types for a commercial filming in London. This is a great opportunity to represent diversity in beauty and be part of a professional commercial shoot.
Job Responsibilities
-
Appear as on-camera talent showcasing natural skin
-
Follow direction from production for filming setups
-
Be comfortable in front of the camera for close-up shots
Requirements
-
Open to all genders
-
Ages 16 to 60
-
Must be based within the M25 area of London
-
Comfortable with showcasing natural skin texture on camera
Compensation
-
Paid opportunity (rate shared upon selection)
Movers and Dancers for Skincare Brand Commercial
Job Description
A leading skincare brand is seeking movers, dancers, and individuals comfortable following simple choreography for an upcoming commercial filming in London. This is a paid opportunity to showcase movement skills in a creative and visually dynamic project.
Job Responsibilities
-
Perform simple hand choreography as directed
-
Work collaboratively with other performers on set
-
Bring energy and precision to each take
Requirements
-
Open to all genders and ethnicities
-
Must be comfortable with basic movement and choreography
-
Must be local to London or able to work as a local hire
Compensation
-
Paid opportunity (rate provided upon booking)
Talent Comfortable Wearing Prosthetic Makeup – Skincare Commercial
Job Description
A popular skincare brand is casting individuals who are comfortable wearing prosthetic makeup for an upcoming London-based commercial shoot. This is a great chance to work on a unique and creative production that highlights special effects makeup.
Job Responsibilities
-
Wear prosthetic makeup for the duration of filming
-
Remain patient during application and removal process
-
Follow production direction to ensure desired on-camera effect
Requirements
-
Open to all genders and ethnicities
-
Must be comfortable with prosthetics and special effects makeup
-
Must be local to London or able to work as a local hire
Compensation
-
Paid opportunity (rate shared upon selection)
Beauty and Skincare Enthusiasts for Commercial
Job Description
A major skincare brand is looking for people who are passionate about beauty treatments and skincare for an upcoming commercial filming in London. This is a paid opportunity to represent real skincare lovers on screen.
Job Responsibilities
-
Appear on camera as someone who enjoys skincare routines
-
Follow direction from production for commercial scenes
-
Bring enthusiasm and energy to the shoot
Requirements
-
Open to all genders
-
Ages 16 and older
-
Must be local to London or able to work as a local hire
-
Comfortable being featured as part of a beauty-focused campaign
Compensation
-
Paid opportunity (rate provided upon booking)
Job Description
A production team is seeking a New York-based camera operator and sound recordist to assist with a three-day filming project during New York Climate Week. This is an ideal opportunity for professionals experienced in documentary or branded content production.
Job Responsibilities
-
Operate camera and capture high-quality footage
-
Record and monitor clear, professional sound during filming
-
Collaborate with the production team to ensure smooth shoot days
Requirements
-
Must be based in New York
-
Must have experience with documentary or branded content
-
Preferably have own camera and sound kit
-
Must be available for all three filming days
Compensation
-
Paid professional gig (rate to be discussed with production team)
-
Opportunity to work on meaningful climate-related content