Lucky Saint – Social Media Manager
The Brand:
Be Generous. Stay Humble. Get Lucky.
Lucky Saint launched in October 2018 with an ambition to redefine expectations of alcohol-free beer and we are looking for someone to join us on our journey. In 4 years, we have grown from an idea in the head of Luke Boase, our founder, to a team of 50 highly motivated, talented individuals set on changing the drinks industry.
We launched in October 2018 with an ambition to redefine expectations of alcohol-free beer. Luke spent two years, working with six different brewers in three countries in the pursuit of creating the world’s best alcohol-free pilsner. Unfiltered. Uncompromising. Unapologetic. Rewarding all those who aren’t drinking with the beer they deserve.
Lucky Saint is now the UK’s biggest dedicated Alcohol-Free beer brand, The Official Beer of Dry Jan ‘22 and championing change with our partnership with Harry Corin and Mental Health First Aid England. We’re listed in thousands premium venues across the UK including 61 Michelin star restaurants, The Ivy Collection, Honest Burger, Dishoom, Hawksmoor, Incipio, Pizza Pilgrims and many more plus 4000 grocery stores, including 85% of all Sainsbury’s.
Since launch Lucky Saint has received widespread attention in the media and drinks industry for revolutionising the non-alcoholic beer category, we were awarded Imbibe’s best no/low lager and have been welcomed by the prestigious BBPA (British Beer and Pub Association) as its first alcohol free member in its 116 year history. Lucky Saint is also a member of UK Hospitality, Club Soda and ANBA.
We are a fast-growing team, who all passionately care about the brand and maintain exceptionally high standards at all touch points of the business – whether that’s working with consumers, customers, our suppliers, and each other. We’re interested in people who want to spearhead a revolution in the industry, who are naturally curious, entrepreneurial, commercial, and restless to make magic happen.
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business. Therefore, creating equal opportunities is an intrinsic part of our recruitment process. We do not discriminate against workers or job applicants based on age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender or sexual orientation.
We’d love to hear from you even if you don’t meet every requirement. Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lucky Saint we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with the experience required in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
The Opportunity:
We are looking for an ambitious Social Media Manager to join the Brand team at Lucky Saint. This is an exciting role in our growing company and will focus on managing and executing the social strategy and day-to-day running of our social channels – telling the story of our Superior Alcohol-Free Beer, the people who enjoy Lucky Saint as part of their lifestyle as well as our new brand home.
Based in London the role will develop and execute a creative social media plan across all our social channels, create highly engaging content and be responsible for the day-to-day community management of each channel.
Reporting into: Head of Brand
Managing: Influencer platform GRIN, all social media channels
Key Responsibilities:
- As a social media native, you’re passionate about building a creative social media plan that will increase our brand reach, engagement rates and positive sentiment through on-brand, engaging and culturally relevant content
- You’ll need to work out how to generate all the content we need – whether that’s doing the job yourself with strong photography skills or commissioning shoots
- You’ll manage and deliver the day-to-day calendar of activity across all central social media platforms, including Instagram, Facebook, Twitter, and LinkedIn aligned to the wider marketing plans
- You’re a natural born creator meaning you can easily brief multimedia social assets, from carousels to IG Story templates, and write witty, sharp, compelling copy to go with it
- We’ll need you to be on it when it comes to the community management of central channels to ensure continuous and timely positive brand engagement, keeping our followers happy
- You will be the social media expert in the team – you’ll enjoy exploring, testing, and learning how to use and maximise channel features across a range of channels, new technologies and trends to increase reach and engagement. You’ll be the go-to for social, advising the team and wider business on best practice
- We work with a culture of data>insight>action, so you’ll need to track the performance of activity to be able to build a picture of how our organic channels support business and brand objectives and be able to make improvements where necessary
- You’ll be the person we look to for innovative and exciting ideas about how to launch our campaigns through social media channels – activity needs to be on-brand but also help to grow our audience
- You’ll work with PR & Influencer Manager to support and track influencer campaigns where needed
- You will manage our influencer platform partner, GRIN
- We want you to help us tell the story of our brand, our ingredients, our brand home, as well as helping us support our brand positioning with social-first content ideas to bring these to life
- You’ll also be comfortable concepting, commissioning, or directing/managing video shoots and projects for your own REELS, Lives, TikTok and Shorts
- We have an in-house graphic design studio so you’ll be working with them to help you bring your ideas to life and work out how you can template some social assets so you can be self-sufficient
What you will need:
- You understand social media inside out and can show us your experience and examples of work you’ve done before – we’re looking for a flair for creative content that gets results
- You love writing – copywriting social captions and digital content should come naturally and you’re confident responding to our community directly while representing the brand
- You always deliver typo-free copy and know the devil is in the detail
- You’re passionate about creative visual assets and have your own ability to create strong photographic and video content. You’ll know your way around the Adobe suite too, from Photoshop to Premiere Pro
- You’re naturally curious and want to challenge the status quo by bringing your own ideas to the fore – with the confidence to present them. We welcome innovative ideas from all areas of the business
- You’ve got lots of experience using social schedulers and apps that help you manage the day-to-day of running our social accounts
- When required you’re happy to commission and run social specific shoots and the associated budgets
- You’ll be a brand guardian across the central social channels making sure we balance the love given to all properties and ensuring we keep an editorial tone, even when supporting marketing campaigns
- Someone proactive and able to work independently but likes being sociable & collaborative too
- A great communicator with stakeholders across a business at any level
- At least 3 years’ experience in a similar role
What’s in it for you
· To be part of one of the fastest growing and exciting businesses in the drinks industry
· A chance to grow yourself as we’re constantly moving into new commercial areas and opportunities and new geographies.
· You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level
· We’re big on taking ownership and active learning in a very supportive and warm team environment
· A chance to work, coach and learn from a friendly, smart, helpful, modest, and passionate team who care about
· As much Lucky Saint as you’d like to drink
Package
· Competitive base
· Annual bonus based on company and individual performance
· Equity
· Free Lucky Saint
· 25 days holiday minimum
· Private medical insurance with Vitality
· Life Insurance with Canada Life
· Employee Assistance Programme
· Enhanced Maternity & Paternity leave
· ESG Pension Provider and Mintago Pension Platform
If being part of a pacy, creative and growing team sounds exciting to you and you have the skills and attitude to help us become the world’s definitive alcohol-free beer brand, we’d love to hear from you.
Lucky Saint
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