PLAION is looking for an experienced professional to join the communications team as Influencer Manager. The ideal candidate has an intrinsic knowledge and understanding of trends within the content creator space and a solid familiarity with major content platforms such as Twitch, Instagram, YouTube, and TikTok. They also have a deep understanding of the creator ecosystem, relationships among the major players, and knows when something is “poggers.”
As Americas Influencer Manager, you will develop and execute new media strategies/programs for PLAION titles that focus on content creators/streamers and are in-line with current internet trends. The PLAION family of games includes hit titles such as Saints Row, Dead Island 2, the Metro series, After the Fall VR, Hot Wheels Unleashed, and PayDay 3 – from publishing labels including Deep Silver, Prime Matter, Milestone, Vertigo, and more.
As Influencer Manager, this person will be expected to work with our influencer agency and internal resources to develop paid and earned influencer campaigns for PLAION video game brands. This role is fast paced with a focus on elevating the awareness of PLAION titles with content creators/influencers, while also building and maintaining long term relationships with both popular and up and coming creators on behalf of PLAION.
We’re looking for an outgoing, forward thinking, self-starting ‘professional friend’ with:
- 3+ years of experience working professionally in the influencer/content creator field, with a track record of past successful campaigns and partnerships. AAA experience is a plus but not required.
- Brings with them current influencer relationships, along with a history of working positively with influencers and streamers.
- A consistent track record of developing well-reasoned, strategic plans, and handling them to completion within scope and budget and achieving set goals
- A passion for video games and demonstrated experience developing creative marketing strategies and executing campaigns.
- Experience in negotiating content creator contracts for both paid and earned capacities.
- Deep knowledge of the influencer ecosphere, and a passion for keeping up to date with the latest trends both in and outside the influencer community.
- A team-first attitude, capable of developing connections and working collaboratively & constructively with local teammates and global partners from a wide variety of backgrounds.
- Excellent organization, interpersonal, written, and oral communications skills.
- Experience working within a global organization preferred
- Existing knowledge of PLAION game franchises a plus.
As the Influencer Manager for PLAION Americas, you will:
- Develop and implement the go-to-market strategy for influencers across North and South Americas, both earned and paid.
- Work with influencer community to creative innovative campaigns across gamer-driven social channels and be the champion of the influencer/creator community, both internally and externally
- Serve as the primary point of contact for all content creator-related items for internal and external partners, identifying and evaluating new content opportunities with key influencer partners.
- Evaluate campaign success based on metrics and sentiment, reporting results to marketing team
- Manage relationship with any influencer agencies PLAION may work with. Our present influencer agency partner is Gamesight.
- Based on existing resources, evaluate feasibility and ROI of supporting games with influencers on additional content platforms such as Instagram and TikTok – or any other new media platforms that may crop up. If recommended, partner with the appropriate teams to secure the necessary support.
- Attend live events wearing multiple hats, including activation staffing, managing influencers on site, and overall event management. Being present at in-person events and having IRL conversations will be an expected part of this role.
- Provide detailed and thorough reports on performance of programs and campaigns for key stakeholders within the organization.
- Ability to travel domestically and at times, internationally, for events and meetings
PLAION Americas
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