Do you have a passion for creative marketing? Do you have the vision, talent, and experience to lead and inspire a creative marketing team in the premium e-commerce apparel space? Buttercloth®, makers of “The World’s Most Comfortable Shirts,” appeared on Shark Tank and made a deal with Robert Herjavec. Now one of the fastest-growing men’s fashion brands, Buttercloth is looking for the next superstar to join our creative team.
Launched in just 2017 with a revolutionary fabric for men’s shirts, Buttercloth has dramatically grown both revenue and categories every year. Current collections include Polos, Sweaters, T-Shirts, Jackets, Outerwear, and Underwear – and we are introducing Socks, Shorts, and a Women’s collection next year. If you are looking for a place to join a small passionate group of individuals who are redefining comfort and style in menswear, you are in the right place.
How You Will Make a Difference
● You’ll be creatively responsible for how the brand visually expresses its values, purpose, people, and products.
● You will lead our internal and external team of marketing creatives (graphic and production designers, etc.) from creative strategy to brand-right ideation, and consumer-focused execution.
● You will coach and guide product photography, video, and graphic expressions consistently across the entire Buttercloth e-commerce omnichannel landscape, including both paid and organic social media, email, TV, and direct mail.
● You’ll direct creative storytellers, both internal and external. Take charge of creative strategy, brand narrative, brand experience, and art direction.
● You will successfully lead the internal team and provide accurate direction and goals.
What You Bring
● 3-5 years of creative direction in an agency or brand setting, with a primary focus on digital advertising. Premium men’s apparel is preferred.
● Must have an elevated taste in visuals and messaging appropriate for a premium menswear brand.
● Experience mentoring and managing a creative team’s resources, from finances to team bandwidth and growth.
● Knowledge of how to develop brand identities through multi-channel marketing.
● Strong visual and written communication skills for internal and partner communication.
● The ability to prioritize, focus and problem solve in an entrepreneurial, deadline-driven environment.
● A high level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.
● A history of being self-motivated and able to work independently, as well as part of and leading a team.
Buttercloth
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