Position:
ASSOCIATE BRAND ACTIVATION Manager
Objective:
Victorinox, maker of the original Swiss Army Knife, is seeking an ambitious, strategic, and analytical brand activation manager to contribute to the development and execution of powerful marketing initiatives that will drive growth.
The Associate Brand Activation Manager will assist with the execution of consumer-facing marketing programs, considering the end user in all that they do. This role is responsible for amplifying brand awareness across all Victorinox and Epicurean product categories. Critical to success will be the ability to attract new audiences, execute awareness and conversion campaigns, and maintain consistent messaging across the consumer journey to purchase.
Reporting Relationship:
Reports to: Director Brand Activation and Public Relations
Works closely with: Marketing, Sales, Digital Commerce, Customer Service, Finance/Accounting, and external agency contacts
Primary Responsibilities:
- Assist with the execution of brand strategy in North America for Victorinox brands
- Aide in the development and execution of 360-degree marketing plans, in partnership with trade marketing and public relations, for both brand and product campaigns.
- Manage national and regional media buys across marketing touchpoints (print, digital, out of home, podcasts, etc.)
- Develop KPIs and evaluate the performance of marketing activities against targets and budget
- Monitor competitive activity and present trends to leadership with recommendations to improve strategic and tactical outcomes.
- Manage communication of product launches, including developing the sales tools necessary to effectively tell both the “brand story” and achieve distribution goals
- Champion the brand standards to ensure that all materials are consistent and appropriately represent the brand across all touch points and distribution channels.
- In partnership with Global Marketing team in Switzerland, develop and execute paid social campaigns to generate awareness and conversion.
- Understand intuitively the seasonality of consumer product advertising and what it takes to maximize those periods.
- Contribute to the identification and implementation of new marketing tactics in an effort to keep Victorinox best-in-class in their go-to-market approach.
- Research and maintain influencer relationships.
- Responsible for brand voice and supports internal team members with copywriting.
- Act as a Brand Ambassador, representing Victorinox products and values with passion and integrity
Desired Skills/Experience:
- 3+ years marketing experience with strong activation experience
- BA degree in related field
- Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
- Attention to detail and organization; ability to meet deadlines
- Action-oriented, focused on quality output
- Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
- Creative thinker with a positive, entrepreneurial attitude; flexible and adaptable
- Strong knowledge of Microsoft Office suite
Victorinox is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Victorinox
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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Job Responsibilities
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