Position:
ASSOCIATE BRAND ACTIVATION Manager
Objective:
Victorinox, maker of the original Swiss Army Knife, is seeking an ambitious, strategic, and analytical brand activation manager to contribute to the development and execution of powerful marketing initiatives that will drive growth.
The Associate Brand Activation Manager will assist with the execution of consumer-facing marketing programs, considering the end user in all that they do. This role is responsible for amplifying brand awareness across all Victorinox and Epicurean product categories. Critical to success will be the ability to attract new audiences, execute awareness and conversion campaigns, and maintain consistent messaging across the consumer journey to purchase.
Reporting Relationship:
Reports to: Director Brand Activation and Public Relations
Works closely with: Marketing, Sales, Digital Commerce, Customer Service, Finance/Accounting, and external agency contacts
Primary Responsibilities:
- Assist with the execution of brand strategy in North America for Victorinox brands
- Aide in the development and execution of 360-degree marketing plans, in partnership with trade marketing and public relations, for both brand and product campaigns.
- Manage national and regional media buys across marketing touchpoints (print, digital, out of home, podcasts, etc.)
- Develop KPIs and evaluate the performance of marketing activities against targets and budget
- Monitor competitive activity and present trends to leadership with recommendations to improve strategic and tactical outcomes.
- Manage communication of product launches, including developing the sales tools necessary to effectively tell both the “brand story” and achieve distribution goals
- Champion the brand standards to ensure that all materials are consistent and appropriately represent the brand across all touch points and distribution channels.
- In partnership with Global Marketing team in Switzerland, develop and execute paid social campaigns to generate awareness and conversion.
- Understand intuitively the seasonality of consumer product advertising and what it takes to maximize those periods.
- Contribute to the identification and implementation of new marketing tactics in an effort to keep Victorinox best-in-class in their go-to-market approach.
- Research and maintain influencer relationships.
- Responsible for brand voice and supports internal team members with copywriting.
- Act as a Brand Ambassador, representing Victorinox products and values with passion and integrity
Desired Skills/Experience:
- 3+ years marketing experience with strong activation experience
- BA degree in related field
- Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
- Attention to detail and organization; ability to meet deadlines
- Action-oriented, focused on quality output
- Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
- Creative thinker with a positive, entrepreneurial attitude; flexible and adaptable
- Strong knowledge of Microsoft Office suite
Victorinox is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Victorinox
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