Responsibilities:
- Lead PR execution, work with various agencies on program execution, develop and maintain key relationships with media and influencers, and stay on the top of key trends to ensure we are executing an innovative marketing communications program, as well as driving awareness for our products.
- Oversee execution of brand initiatives including lifestyle influencer strategy, celebrity engagement, media relations around key selling seasons.
- Oversee regionalized events across all channels of business, with a focus on driving sales and new customer acquisition.
- Work with CMO to develop messaging and visual execution based on brand strategy.
- Work closely with corporate and brand communications to refine the global communication strategy into a tactical plan that supports the brand.
- Lead development of brand partnerships meant to increase awareness and support strategic initiatives.
- Support CMO by vetting potential brand partnerships, outlining requirements, and interfacing with other brand representatives to develop and execute partnerships
- Responsible for managing PR and Influencer budget, including T&E, events, new launch collateral, etc.
- Serve as day-to-day liaison with Brand, Acquisition, Creative, Merchandising and Media Buying teams to strategize a full 360 approach for new product launches.
- Align closely with the North American business priorities and Global PR strategy (across all channels of business), working cross-functionally to support local press outreach to support the various initiatives.
- Leadership of influencer initiatives driving engagement programs, earned media and cultural relevance, inclusive of influencer identification, events, product seeding and execution.
- Pitch and secure regional editorial coverage (digital + print) including product placement and features for women’s and men’s collections, inclusive of bags, ready-to-wear and footwear.
- Manage regionalized events across wholesale and retail locations.
- Standardize monthly regional press recaps, reporting out on North American KPI’s and metrics for executed strategies, to understand full EMV & ROI.
- Ensure departmental budget details are up-to-date; management of influencer and regional press budget.
Profile
- Apparel industry experience
- Strong expertise in the Influencer space
- Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
- Excellent written and verbal communication skills, strong follow-through
- Proven leadership experience
- Deep understanding of popular and emerging social networks & influencers regionally
- Ability to collaborate with and influence internal and external partners
- Self-starter with strong initiative, ownership and accountability for business
- Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
Confidential
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