Senior Communications Director (Maternity cover)
The Senior Communications Director is a true PR expert & a true inspiration to the account team. You will take senior, strategic responsibility for pillar clients, focusing on client retention, growth, efficiency and profitability. You will be an industry leading networker across the US beauty landscape. You are a true leader, thinker, strategist, consultant and mentor who thrives to achieve brilliant results through your team and foster their growth.
Key deliverables
· Senior, strategic responsibility for pillar clients – focusing on client retention, growth, efficiency & profitability
· Industry leading networker across the US beauty landscape
· Leader, Thinker, Strategist, Consultant & Mentor
· Manage division resource effectively against this portfolio
· Demonstrate ability to facilitate 10 – 20% growth for all clients (year-on-year)
· Showcase growth year on year on per account on press coverage
· Leadership role/ key player in the new business drive – organic & new clients
· New business lead conversion and pitches
· Day-to-day team leadership, strategic counsel, quality control & trouble-shooter
Roles and Responsibilities:
Client Service
- Serve as a day-to-day to leader for clients, team members and the business
- Demonstrate a comprehensive understanding of the client’s business to proactively secure new account opportunities (both for business development and business commercials)
- Demonstrate the ability to adapt to client cultures to provide BIC client counsel that truly reflects their needs
- Maintain BIC US beauty press & influencer relationships through regular meetings and contact (as a senior account team member)
- Demonstrate ability to place BIC editorial features in US beauty press through strong beauty press relationships and story angle development
- Lead in depth understanding of Media developments and how they can manifest opportunities for our clients
- Lead and inspire the team with BIC PR Etiquette – Thanks yous, entertaining, etc
- Have connections with other US PR’s to knowledge share and keep abreast of key industry movements which could benefit SEEN or clients
- Proactively seek opportunities for new business, including existing account growth and brand new leads + conversion
Leadership
- Provide strong leadership – effectively directing and inspiring team members to accomplish desired goals
- Demonstrate ability to optimise internal services and internal resources
- Demonstrate business seniority amongst the senior team and business lead
- Strong presentation skills, leading the development of client plans and inspiring creative thinking within the team
- Be accountable – set clear deliverables and KPIs for each account
- On-going management & negotiation of SOW to drive profitability & efficiency
- Deliver added value thinking – pro-active ideas, beyond scope to build Beauty Seen credibility and remit
Skill set
- Develop and write strategic client proposals – research, insights, creative & presentation
- Lead new business pitches with direction; research, insight, and creative presentation
- Ultimate responsibility for delivery of department financial targets
- Undertake any other reasonable duties in line with the role, which may be required
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SEEN Group
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