Brand Marketing Associate – PR & Influencer
(Reports to: Sr. Associate – PR & Influencer)
About the job…
We are looking for a PR & Influencer Marketing Associate to join a talented team responsible for press management and paid and organic influencer marketing. Our ideal candidate is a brand storyteller, excellent writer, culture maven, and community builder–while also being focused on reporting on key impressions and acquisition metrics, working cross-functionally with internal and external partners and having a strong pulse on key brand moments. This role reports into the PR & Influencer Senior Associate.
You’ve got to…
- Get us – a passion for the brand that shows up in everything you do, everyday.
- Be a strategic thinker – spend time and energy on what drives the greatest results.
- Look under rocks, be curious, ask questions and use your smarts to think boldly and do the right thing.
- Be a team player – cultivate productive relationships with cross-functional business partners.
- Communicate consistently, with purpose and an understanding of your audience.
- Be a multi-task master – make quick decisions under tight timelines.
- Be nimble and comfortable with change.
- Work independently and take the lead, even when all of the pieces are not in place.
- Articulate your point of view and have the courage and conviction to stand up for your beliefs.
- Have a great fashion aesthetic and be all over what’s happening in the industry.
- Always be on, up for anything and ready to have fun along the way.
We want you to…
- Assist in driving press & influencer marketing strategy that amplifies the Madewell brand through key brand and product launches, as well as fosters brand love through rich storytelling.
- Support a 360 press strategy by prioritizing business objectives into a pitch schedule, story mining, developing messaging focus and leadership reporting.
- Work closely with agency partners to manage pitch expectations, messaging direction and sample facilitation, act as main day-to-day point of contact.
- Collaborate with internal affiliate team to support traffic goals through an aligned pitch strategy, ensuring messaging is consistent across all outreach tactics.
- Assist in developing a comprehensive influencer strategy that achieves awareness and brand love goals, work closely with agency teams to develop and execute again strategy.
- Collaborate with internal creative team on UGC and creator content opportunities.
- Manage all media monitoring including weekly leadership reporting, project based reporting and live media alerts in key moments.
- Maintain and develop ownership of VIP discount program.
- Create monthly season-focused product look books and manage all hi-res image requests.
- Facilitate all shipping and product inventory management, oversee sample coordinations as needed.
- Assist with budget management and work with legal on agency and partnership agreements.
- Keep a pulse on what’s notable in the fashion, influencer, celebrity, lifestyle, social media spaces and beyond(!)
Oh, and by the way, you…
- Have 2-4 years of directly related experience. Fashion, agency or startup industry experience or heavy interest a plus.
- Have a deep understanding of the Madewell customer and passion for the brand.
- Have excellent organizational skills with the ability to manage multiple projects at a time.
- Have solid written and verbal communication skills.
- Must be a resourceful problem solver.
- Have an excitement for learning, are open to new experiences and challenges in a fast-paced environment.
- Are personable and flexible with demands and changes in extremely fast-moving business environment.
- Are skillful in MS Office Applications, incuding Outlook, Excel and PowerPoint.
- Have proficiency in relevant social channels including Instagram, Facebook, Twitter, Snapchat, TikTok and YouTube.
- Comfortability with Adobe Creative Suite, including InDesign, is a plus.
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.
Madewell
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