INFLUENCER MARKETING MANAGER
Who are we?
Founded by Grace Beverley in 2016, SHREDDY is the UK’s top-rated female fitness platform. With hundreds of workouts, recipes, meal plans, real-time classes and more, SHREDDY is the go-to transformation app for women. Aimed at women of all fitness levels, we’ve grown the brand from its inception to over 300K followers across our socials, and are growing our team rapidly to help us with our next stage of growth.
In the past year, SHREDDY has expanded from its initial app offering to include industry-leading plant-based supplements. Following SHREDDY Supplements rolling out into 400 Superdrug stores nationwide, we are pursuing our next stage of growth to truly become the company with ‘everything you need to reach your fitness goals’.
In 2022, we are set to take SHREDDY to the next level and are looking for a new Influencer Marketing Manager to support us in building out a comprehensive Ambassador programme to be part of the magic that makes that happen.
Key Responsibilities:
Building and executing ambassador programme strategy:
- Conceptualising, designing and building our new ambassador and affiliate programmes
- Remaining agile in this build, in order to test and learn what works with our model, adapting based on data.
- Managing all influencer PR/gifting.
- Campaign reporting – from start to end. Analysing impact and ROI with a heavy focus on data.
- Managing influencer relationships
Budget management:
- Own influencer marketing and affiliate programme budgets.
Developing influencer roster:
- New talent acquisition – Research + identify relevant influencers/talent, competitors, target audience/ users, new talent, new concepts.
- Create contracts for new talent together with in-house legal and monitor contract terms and deliverables throughout the duration.
- Brainstorm new, creative approaches to influencer campaigns.
Teamwork:
- Work closely with the marketing and social media teams to coordinate marketing strategies and maximise ambassador content.
- Other ad-hoc marketing support as required within our lean team across all brand activity.
What are we looking for?
- Minimum of 3 years experience in a similar role, working either agency side or in-house.
- Champion overall influencer marketing strategy with demonstrated experience in managing campaigns.
- Skilled in developing influencer marketing plans and able to put plans into action.
- Great understanding of social media and creator space.
- Well versed in the value of influencer marketing and how it contributes to wider brand/commercial objectives.
- Excellent use of the English language and grammar.
- Natural communicator, able to form relationships with influencers/managers/agencies at all levels (both internal and external).
- Ability to work to tight deadlines and juggle multiple projects at the same time.
- Should have executed/coordinated 50+influencer campaigns and conducted post campaign reports.
- Strong knowledge of marketing/social media trends.
- Someone enthusiastic about the power of the influencer but knowledgeable about what does and doesn’t work
Our ideal candidate will:
- Be highly organised, valuing clear strategy and strong communication
- Be data driven, confident in leading and making commercial decisions
- Be highly motivated with a positive attitude.
- Be a team player, and enjoys working with others across wider team.
- Have a strong interest in fitness and has an affinity for fitness equipment and fitness lifestyle categories.
- Have a strategic mindset and excellent commercial awareness
- Be a strong communicator, able to effectively deal with a range of stakeholders
- Have strong Excel Skills
- Be filled with ideas
SHREDDY
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