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Marketing & Local Leasing Coordinator – The Shops at Palm Desert
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.
As the Marketing & Local Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omni-channel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income through advertising deals, temporary leases (pop-us, TILS, carts, kiosks), and event sponsorships.
To succeed as the Marketing & Local Leasing Coordinator:
- College degree required.
- 2+ years of Marketing and related experience.
- Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting
- Ability to manage timelines of numerous projects simultaneously with attention to detail
- Exceptional communication skills; clear, concise, and professional representation expected
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
- Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.
Preferred Experience:
- Comfortable in an office environment: Microsoft Suite, Adobe Acrobat, GoogleDrive, conference calls, printing/copying/scanning, Outlook, team meetings, etc.
- Fluent in social media. Understand and be able to execute Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
- Curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
- Event planning and coordination experience for events.
- Fluent in the Facebook campaign manager and business manager.
- Understand and be able to execute web retargeting campaigns.
Additional Skills:
- Ability to manage timelines of numerous projects simultaneously
- Eye for photography/selecting images that perform well.
- Knowledge of real estate, retail marketing, leasing, and operations a plus
- Basic Google Analytics preferred.
- Graphic design, photo editing, and video editing experience is a bonus.
- Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie
Responsibilities of the Marketing and Local Leasing Coordinator for The Shops at Palm Desert:
Marketing
- Have a working knowledge of the area market.
- Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales.
- Assist in developing collateral pieces for Marketing and Local Leasing programs.
- Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth.
- Coordinate seasonal and monthly special events and community relations programs.
- Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response.
- Take photos, videos, etc., and write captions for robust digital programs and reporting.
- Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
- Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
- Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales
- Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends
- Create, coordinate, and install standard area signage, visual vignettes, and window displays for vacant spaces.
- Define, support, track, and achieve measurable results
- Support Marketing & Business Development Manager
Local Leasing
- Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up.
- Assist with preparing contracts/agreements, renewals, and amendments.
- Coordinate window displays and visual vignettes.
- Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales
- Help prepare and adhere to the monthly and quarterly budget forecasts.
- Assist with space turnover and tenant coordination duties.
- Support Local Leasing Manager
Best-in-Class Benefits and Perks:
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $60-$65K annually, depending on experience, and an extensive benefits package, including:
- Comprehensive health coverage: Medical, dental, and vision insurance provided
- Robust retirement planning: 401(k) plan available with employer matching
- Financial security: Life and disability insurance for added protection
- Flexible financial options: Health savings and flexible spending accounts offered
- Well-being and work-life balance: Paid time off and holidays
Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.
Ready to take your career to the next level? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!
If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]
We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Pacific Retail Capital Partners
Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Senior Marketing Manager – LAX
What we offer
As Senior Marketing Manager, your primary objective is to lead the marketing and guest experience for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the team, you will develop and executing marketing plans, digital initiatives, and customer experience programs including marketing campaigns, digital mobile ordering, customer service, sales promotions, public relations, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media, and analytics.
Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal and leadership skills to accomplish goals. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.
Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.
Scope
Strategic & Financial
- Develop the marketing strategy and manage execution of the annual marketing action plan to drive retailer sales performance.
- Lead the development of strategic marketing partnerships with LAWA, airlines, retailers, partners, and key stakeholders to drive terminal sales and elevate the customer experience.
- Partner with stakeholders to ensure marketing programs deploy focused sales promotions and support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, etc.).
- Manage marketing program budgets, reforecasts, and company procurement procedures including development of marketing legal agreements.
- Develop and deliver marketing presentations, recap reports and support documents regarding marketing program performance to optimize sales, retailer, and product performance.
- Partner with Marketing Manager direct report, on-site team, retailers, agencies, vendors, and key stakeholders to meet agreed upon goals, timelines, and budgets.
Brand & PR
- Spearhead brand identity and develop highly impactful, integrated marketing campaigns including all assets, video, photography, signage/wayfinding, barricade graphics, in-market media buys, digital, etc.
- Work in partnership with key clients and stakeholders to develop and submit marketing initiative program packages for approval for deployment in-airport.
- Regularly spot check overall presentation of marketing campaign to ensure performance and quality.
- Develop and manage local PR and media relations plans for marketing campaigns, community programs, new store openings, redevelopment, and innovation initiatives.
- Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.
Digital Marketing & Social
- Develop and manage a comprehensive digital marketing plan and support the development and deployment of new technology solutions in the airport.
- Lead consumer and employee facing digital marketing initiatives including mobile order websites, email/SMS campaigns, social media, and digital tools to drive awareness and conversion.
- Partner with digital team to optimize mobile order program including retailer training/onboarding, beta testing, and operationalizing/stabilization of program.
- Develop and launch marketing initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.
Customer Service, Retailer Engagement & Community Initiatives
- Develop retail partner communications and meetings in partnership with operations to provide marketing updates, introduce new marketing programs and opportunities, etc.
- Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
- Oversee customer service, mystery shopping, rewards and recognition programs and employee engagement campaigns that enhance the airport customer experience.
- Partner with LAX asset team and Advance Network to develop and implement the community plan including identifying appropriate community partners, outreach events, partnerships, and sponsorships to align with project goals and contract deliverables.
Market Research & Analytics
- Develop close working partnership with retailers to understand business needs, sales trends, and customer behaviors.
- Conduct formal surveying (online and in-terminal) to formulate benchmarks, identify problem areas and resolve customer-facing issues to support the overall mission of raising Airport Service Quality (ASQ scores).
- Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.
What we are looking for
- A bachelor’s degree or combination of education and relevant experience.
- 7+ years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operations experience.
- Strength in leadership, strategic planning, marketing, and financial management.
- Ability to work cross functionally both internally and externally and manage key stakeholder relationships with diplomacy and sensitivity.
- Exceptional communication skills, clear, concise, and professional.
- Self-starter, enthusiastic, creative, problem solver, and results oriented.
- Strong analytical capability, ability to read and interpret data.
- Understanding and ability to apply best practice marketing/retail trends and marketing communication principles.
- Retail, transit, airport, or shopping center industry experience preferred.
Compensation
Exempt
$95,000 – $120,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us to Reinvent Being Together.
Unibail-Rodamco-Westfield
Casting Call: Photo Model for a Major Artist Photoshoot
Job Details: We are seeking a dark or brown-skinned woman and child to participate in a professional photoshoot. The session will involve themes of motherhood and may include breastfeeding as a natural and beautiful aspect of the shoot. We’re looking for individuals who are comfortable portraying a nurturing, maternal bond in a tasteful and artistic manner for a project by a major recording artist.
Job Responsibilities:
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Participate in a photoshoot under the direction of a professional photographer.
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Engage with the child in a natural, comforting manner to capture authentic moments.
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Follow the photographer’s guidance to achieve the desired aesthetic and emotional tone.
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Maintain professionalism and patience throughout the shoot, which may involve several takes to capture the perfect shot.
Requirements:
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Woman with dark or brown skin tone, comfortable with modeling and acting in front of a camera.
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Child (age and gender unspecified) who is able to interact with the mother naturally on camera.
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Comfort with the theme of breastfeeding as part of the photoshoot.
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Ability to take direction well and adapt to different poses or expressions as needed.
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Punctuality and reliability for the scheduling of the shoot.
Compensation Details:
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$400 for a 4-hour session.
Casting Call: Young Male Models Needed for Major Artist Photoshoot
Job Detail: United Casting Agency (UCA) is seeking young male models with dark to brown skin complexion to participate in a high-profile photoshoot for a renowned artist. This is a rush call for an urgent requirement.
Job Responsibilities:
- Participate in a professional photoshoot session directed by a leading photographer.
- Follow the photographer’s guidance to pose and express as required for the shoot.
- Interact with the artist and the production team in a professional and cooperative manner.
- Be punctual and ready to engage throughout the scheduled time of the photoshoot.
Requirements:
- Age: Young males aged 7 to 12.
- Complexion: Dark/Brown skin.
- Availability: Must be available on Friday, December 22, 2023, in Los Angeles, CA.
- Experience: Prior modeling experience is a plus but not mandatory.
- Parental/Guardian Consent: Must have consent from a parent or legal guardian to participate.
Compensation:
- Competitive pay will be provided for the photoshoot.
Casting Call: Children’s Fashion Model
Job Details: We are seeking vibrant and confident young models for a major fashion retailer’s upcoming campaign in Los Angeles. This is an exciting opportunity for girls who are interested in fashion and modeling to gain experience in a professional setting.
Job Responsibilities:
- Participate in a fashion photo shoot, following the direction of the photographer and creative director.
- Model various clothing items, accessories, and footwear provided by the retailer.
- Collaborate with stylists, makeup artists, and other models in a dynamic environment.
- Maintain a positive attitude and professional behavior throughout the shoot.
Requirements:
- Girls aged 7-11 are welcome to apply.
- No prior modeling experience is required, but candidates should be comfortable in front of the camera.
- Must have a natural look, a strong presence, and a confident demeanor.
- Applicants must be based in or able to travel to Los Angeles for the shoot.
- A parent or legal guardian must accompany the applicant to all casting calls, fittings, and the photo shoot.
Compensation Details:
- This is a paid opportunity. Specific rates will be discussed upon selection.
- All travel expenses for the shoot will be covered if the model is selected from outside the Los Angeles area.
- Each model will receive professional photos from the shoot for their portfolio.
Casting Call: Musician for Performance Roles
Job Details: Rich King Casting is currently seeking talented young musicians to fill two exciting roles in upcoming performances. We are looking for individuals with proficiency in playing drums and keyboard.
Job Responsibilities:
- Perform as a drummer or keyboard player as required for the role.
- Collaborate with other musicians and cast members to ensure cohesive performances.
- Attend all rehearsals and perform on scheduled dates.
- Maintain a professional demeanor and appearance at all times.
Requirements:
- Identify as a young Black male, age 18 and above.
- Able to convincingly portray a younger teen (clean-shaven look required).
- Must have strong skills in playing drums or keyboard.
- Reliable, punctual, and committed to the performance schedule.
- Must be available for multiple dates in January and February.
Compensation: This is a paid opportunity. The exact compensation details will be discussed upon application and will reflect the musician’s experience and the demands of the role.
Casting Call: Background Actors with Star Trek Uniform Costumes
Job Description: Lavender is excited to announce a casting call for background actors for an upcoming television show. We are seeking individuals who can provide their own Star Trek uniform costumes. These costumes should be representative of the uniforms worn by Starfleet crew members in the Star Trek series. We welcome both authentic Star Trek costumes and similar-looking attire. This is a great opportunity for Star Trek enthusiasts to be a part of a unique television experience.
Dates:
- Possible Work Dates: Thursday, December 21, 2023, or Friday, December 22, 2023.
- The exact date will be finalized and communicated to the selected candidates.
Responsibilities:
- Arrive on set at the designated call time, dressed in your Star Trek uniform.
- Follow directions from the director and crew for background scenes.
- Maintain professionalism on set at all times.
- Be available for the entire duration of the shooting schedule.
Requirements:
- Must own a Star Trek uniform costume, either an official costume or a similar-looking attire.
- Must be reliable and punctual.
- Ability to follow directions and work cooperatively on set.
- Previous experience in background acting is a plus, but not required.
Compensation Details:
- Union Rate: $208 for 8 hours of work, plus a costume allowance of $27.
- Non-Union Rate: $136 for 8 hours of work, plus a costume allowance of $15.
Casting Call: Actors for McDonald’s Bagels Commercial
Job Details: We are seeking dynamic and diverse talent for an upcoming McDonald’s Bagels Commercial. This project is committed to inclusive casting, and we encourage talents of all backgrounds to apply.
Job Responsibilities:
- Engage with the production team to understand the commercial’s vision and script.
- Participate in rehearsals and take direction from the casting director.
- Perform in front of the camera during the shoot, portraying the role with authenticity and energy.
- Collaborate with other cast members to ensure a cohesive performance.
Requirements:
- Must be a Bay Area local hire.
- Union actors are preferred; Fi-Core members are also welcome to apply. Non-union talents must be willing to join.
- Open roles for Asian Female, Hispanic Female, Black Male within the age range of 20-30 years.
- Must be available for shoots on the following dates: December 21st, January 3rd, or January 4th.
- Must adhere to all set protocols, including punctuality and professionalism.
Compensation:
- $783.10 for the session, plus an additional $117.4 as compensation.
- This role is classified as a union job, and all union rates and regulations apply.
Casting Call: Soul Cycle Enthusiasts
Job Description: We are excited to announce a casting call for individuals to portray Soul Cycle enthusiasts in an upcoming project. This opportunity is open exclusively for union members who are already registered with Central Casting.
Job Responsibilities:
- Portray a Soul Cycle enthusiast in a realistic and engaging manner.
- Participate actively in all scheduled shoots, following the director’s guidance.
- Maintain a professional demeanor on set at all times.
Requirements:
- Union submissions only. Must be a registered member of Central Casting.
- Age range: 20s to early 30s.
- Must be in great physical shape, embodying the fitness and vitality of a Soul Cycle enthusiast.
- No visible tattoos while wearing workout clothes.
- Availability to shoot on Tuesday, December 19, 2023.
- Ability to commute to Santa Clarita for the shoot.
Compensation Details:
- Rate: $208 for an 8-hour shoot (Union rates apply).
Casting Call: Female Lead Model for K-pop Music Video
Job Details: We are seeking a talented and charismatic female model to play the lead role in an upcoming K-pop music video. The shoot will take place in Los Angeles and requires the model to be available on the dates of December 16th and December 17th.
Job Responsibilities:
- Work closely with the director and creative team to bring the vision of the music video to life.
- Perform choreographed movements and act in various scenes, as per the director’s guidance.
- Participate in costume fittings and makeup sessions prior to the shoot.
- Maintain a high level of energy and professionalism throughout long shooting days.
Requirements:
- Must be available for the full duration of both shooting days (December 16th & 17th).
- Professional modeling experience preferred but not essential.
- Ability to follow choreography and take direction well.
- Open to women of all ethnicities.
- Must be based in or able to travel to Los Angeles for the shoot dates.
- Applicants must be 18 years or older.
Compensation:
- $400 per 10-hour day.
- Total compensation for the two-day shoot will be $800.