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  • Califórnia
  • Californie
  • CA
  • California
$$$

Do you have 2-4 years of celebrity endorsements or partnerships experience? Do you have an interest in working in the entertainment industry? We are on the search for a coordinator for our entertainment client in the Los Angeles area. This is an exciting opportunity for a self-starter to learn the ropes in talent partnerships and branding. The ideal candidate will have the opportunity to grow into a junior agent!

This is a direct hire position in the Los Angeles area. This is a hybrid role requiring 3-4 days onsite and 1-2 days remote. The target range is $60,000 – $80,000 plus potential bonus opportunity, based on experience.

Responsibilities:

  • Perform administrative tasks to provide support with clients and internal team members
  • Manage company’s social media accounts including Facebook, Instagram, Twitter, etc.
  • Interact with agents, talent managers, brands, agencies on a regular basis to support company growth
  • Assist with celebrity brand partnerships and endorsement deals
  • Responsible for assisting colleagues, talent and vendors with contracts and necessary communication between parties

Qualifications:

  • 2-4 years of talent management, celebrity endorsements, brand partnerships, or influencer marketing experience
  • Must be able to work onsite 3-4 days per week in Los Angeles area
  • Ability to prioritize and meet changing deadlines
  • Must be Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Strong written and verbal communication skills are necessary
  • Bachelor’s degree preferred
  • Experience with Adobe Creative Suite, Canva, Airtable, etc. are a plus

If you are interested in apply for the Celebrity Branding Coordinator role, please send your Word document resume in response to the posting.

LHH

Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.

Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!

We are in search of a Product Marketing Manager based in the San Francisco Bay Area. He/She/They will be part of a dynamic, creative, innovative and impactful team that is responsible for driving brand awareness, growth, engagement and retention for Viki and our global audience.

This role will be based in San Mateo, CA and report to Director, Brand & Product Marketing.

Key Responsibilities

  • Help shape, design and implement the strategy, messaging and positioning for the Viki service in key markets and regions
  • Partner with strategy & biz ops team to define GTM marketing strategy for key business initiatives & priorities including (bot not limited to) subscription plan offerings, feature launches and building out our publishing business
  • Define and continue to iterate Viki’s most important customer needs and opportunities, staying attuned to the competitive landscape, market trends and white space opportunities.
  • Work closely with marketing channel owners and PMs to drive GTM plans and measure impact post-launch
  • Effectively communicate and advocate our consumer needs and voice internally and externally
  • Drive continued awareness, adoption and engagement of our product and features
  • Build a customer journey map to deepen our understanding of our users and their experience across the Viki journey to create an overall better experience and increase engagement/retention

Requirements:

  • Bachelor’s degree in Marketing/Business, Data Analytics, Advertising or equivalent business experience in marketing preferred
  • 2+ years of product marketing work experience
  • Experience with data-driven user segmentation principles and conducting experiments
  • Excellent communication skills with the ability to translate insights and data into a compelling and meaningful story
  • A champion at cross functional collaboration, having worked across teams and functions and has had success in influencing projects
  • A passionate self-starter who can serve as a strong advocate for our customers and our business
  • Strong project management skills
  • Able to adapt to a dynamic and fast paced work environment

Preferred Qualifications

  • Knowledge and passion for Asian entertainment (K-pop, J-pop, Korean dramas etc.)
  • Streaming industry knowledge
  • Proficiency in Portuguese and/or Spanish is a plus, but not mandatory

At the time of posting, Rakuten expects the base salary for this role will be between $78,624 – $125,216. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged.

Rakuten Viki

Who We Are

Artisanal Consulting is a boutique market research consulting firm specializing in bespoke entertainment and technology engagements. Our company may be new to the market research scene, but our people aren’t – we’re former executives and passionate researchers from some of the best-known global agencies in the business who went out on their own to do the agency world differently. How differently? See for yourself:

  • Every decision we make is centered on our team and our clients — not stock price or quarterly earnings reports. You’ll never feel pressured to make a sale or take on a project we’re not staffed for to hit an arbitrary goal. We’re selective in the projects we take on to ensure we feel proud of the work we’re doing, our clients have our full attention on every engagement, and, most importantly, our team isn’t overworked.
  • Pop culture is the lifeblood of entertainment and technology research and our work reflects that. We follow our passions and help our clients decode pop culture trends to understand what makes consumers tick in ways that engage us—and our clients—visually and mentally. We’re proud creative and tech nerds who are not afraid to learn new tricks in service of these goals, from Photoshop edits to advanced analytics.
  • As researchers and marketers, we take so much from the world that it’s only right that we give a little back. We donate a portion of all our engagements to a local charity to support the communities we come from.

For more information on who we are, please visit our website: www.artisanalconsulting.com. We offer competitive compensation, healthcare, 401k, PTO benefits, and are 100% remote.

The Role

Artisanal Consulting is looking for a Market Research Manager or Senior Manager to join its growing boutique market research agency. The role would work on global client and business engagements across a variety of industries, topics, methodologies, and research modalities. This is a full-time exempt position.

Responsibilities

Market Research Insight Design, Analysis & Report Development

  • Play a key role in designing and executing quantitative and qualitative projects in a collaborative environments with the broader Artisanal team and directly with clients including, but not limited to, global landscape, strategy, product development, concept, brand, positioning, segmentation, and post-release studies
  • Write quantitative questionnaires, review questionnaire logic, and make client updates
  • Write qualitative screeners, draft discussion guides, and focus group and community summaries
  • Synthesize results into both written and highly visual reports with actionable insights and recommendations

Market Research Project Management & Operations

  • Build and maintain key client relationships and serve as the day-to-day point of contact for project communications
  • Manage research and consulting engagements from start to finish across a variety of clients and methodologies, keeping projects organized and on track both internally and with external partners, as well as writing summaries as needed for both internal needs and clients
  • Oversee programming with programming partners and test survey links to ensure accuracy
  • Setup data processing using tools such as Q and Displayr and through DP partners, including writing data processing specs, setting up data tabs and banners in Q/Displayr, coding open-ended responses, and running ad hoc data needs (training will be provided as need)
  • Monitor focus group recruitment to ensure participants meet screener qualifications and are appropriately balanced per the project’s needs
  • Program qualitative community engagement platforms and manage participant interaction to keep engagement high

Company Marketing and Business Development

  • Support responses to RFPs and contribute to proposals
  • Contribute to the company’s marketing strategy, including ideating and writing blog posts, capabilities decks, and thought leadership research
  • Stay up-to-date on pop culture, entertainment, and tech trends and share ideas for new research topics with the broader team

Ideal Candidate

  • Minimum of 3 years of experience at a dedicated market research agency, preferably with an entertainment and/or technology focus
  • BA/BS with a strong academic record
  • Experience with and/or a desire to learn diverse research methodologies across qualitative and quantitative modalities, including, but not limited to, MaxDiff, correspondence analysis, factor analysis, segmentation, and conjoint analysis
  • Strong qualitative and quantitative analytical skills, with a passion and curiosity for learning about the world around them
  • Self-starter who is comfortable working both independently and collaboratively and is excited to work
  • Strong attention to detail, project management and organizational skills
  • Excellent written, oral, and visual communication skills
  • Comfortable working in Microsoft Office, Keynote, and Google Workspace (Docs, Slides, and Sheets) programs
  • Some comfort with or willingness to learn Adobe Photoshop, Illustrator, and Q/Displayr data processing and analytics tools
  • Personal interest and passion for streaming services, video games, movies, anime, and/or sports

Benefits and Compensation

We believe the target range of base compensation for this role is $70,000-$92,000, plus bonus and profit sharing eligibility, as well as employer 401k contributions after 1 year with the company. Actual and total compensation is influenced by a wide variety of factors, including but not limited to job level, years of experience, and level and diversity of expertise.

Benefits include:

  • An executive team that’s invested in your career goals and supporting your growth at the company, along with a collaborative environment that prioritizes team workload capacity over sales.
  • Opportunities for formalized training across research, design, and focus group moderating.
  • Medical, Dental, and Vision benefits, with a fully covered medical Blue Shield PPO option for the employee (with the ability to elect up to Platinum tier benefits) or Kaiser in select locations, as well as fully covered dental and vision.
  • 401k with an employer contribution of 3% of gross salary (employer contribution after 1 year with the company, with no vesting period)
  • Bonus and profit sharing eligibility (no vesting period)
  • 3 weeks of paid vacation

Artisanal Consulting

Are you passionate about entertaining and educating America’s children? If so, read on! Our Customer Success Manager, NuOrder has a customer first mentality who is passionate about the tonies mission and product. They are extremely operational in nature and enjoy the fusion of improving customer experience through operational excellence. They are the system owner of the B2B platform, NuOrder, and ensure it is executed at a high level in brand and product presentation and optimised to scale the business, as well as provide a seamless experience and a complete self-service customer experience. They facilitate the success of our specialty and educator program that is managed within NuOrder.

This position is perfect for someone who enjoys getting into the details, loves challenges, problem solving, and welcomes a blend of both operational and customer-facing needs. The Customer Success Manager will support the Head of Customer Operations and work closely with the National Sales Manager and Channel Operations teams.

Responsibilities:

  • Liaison between Sales and Operations team, working cross functionally to ensure needs of retailers are met.
  • Manage new product creation in NuOrder. This includes ensuring UPC, product description, price and creative assets are accurate and regularly maintained
  • Maintain NuOrder site merchandising to ensure creative assets stay current
  • Assist with retailer and educator marketing campaigns within the NuOrder platform
  • Partner with Customer Operations on retailer & educator questions regarding NuOrder (order process, troubleshooting, etc.)
  • Manage the educator experience within NuOrder and work closely with the Educator team to grow the channel
  • Create, maintain and update SOPs for NuOrder
  • Manage weekly selling, shipping and other order management reports
  • Look for opportunities in current processes that could improve efficiencies and retailer experience. Maintain close relationships with NuOrder representatives.
  • Ability to work in a collaborative environment, ensuring detailed communication across all internal channels
  • Consistent advanced knowledge on products offered and ability to discuss available options

What You Bring

  • 2+ years of wholesale account management experience. Experience in the toy industry is a plus
  • Experience with working within an ERP and NuOrder(or similar) is a must
  • Highly proactive. Easily able to recognize trends and escalate for immediate resolution.
  • Looking for someone who is customer-oriented, can quickly build relationships, has great interpersonal skills, is solution oriented, and remains curious and innovative about how to better service the needs of the brand and specialty sales team.
  • Critical thinker who will use all resources to arrive at the best solution for the retailer and brand
  • Active listener who is a determined problem solver
  • Ability to learn and adapt quickly to new systems and software

Question:

If this job is interesting to you, please email [email protected] with your resume and a short description of “What is your favorite NuOrder feature and how does it drive CLV?” (250 words or fewer)

Join the tonies® team

We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started, and in 2021 we were proudly named one of Fast Company’s World’s Most Innovative Companies. Our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing remote team in the US.

tonies® USA

The Hollywood Reporter (THR) is hiring a Director of Marketing to help grow our sales portfolio.

This role is primarily responsible for creative ideation and constructing proposal materials—both proactively and in response to RFPs—that meet advertiser expectations and align with THR’s brand identity.

The ideal candidate is someone who is excited to brainstorm big ideas, thinks strategically, and is a compelling public speaker (in rooms big and small). A vital role within a fast-paced marketing team, the Director of Marketing will work across all platforms, including video, social, digital, print, and live media to develop custom content and product-led ideas.

Candidate must be confident interfacing with a variety of internal and external teams, leading brainstorms, selling-through ideas effectively, and managing multiple projects daily.

Responsibilities:

  • Lead brainstorms and conceptualize innovative custom content ideas for a variety of advertisers
  • Liaise with internal teams—including sales, editorial, video, account management, PR and more—to crystalize ideas and create digestible, 360° marketing strategies
  • Lead efforts to design clear, concise marketing materials that communicate how our platforms work in concert to support client objectives
  • Interface with clients to understand marketing strategies and KPIs and own the creative conversation from start-to-finish
  • Report to the VP, Head of Marketing and serve as a day-to-day mentor to additional marketing team members
  • Work closely with Account Management to ensure seamless quantification of program elements
  • Balance cross-functional P&Ls/production costs to ensure maximum creativity and THR brand revenue
  • Conceptualize and build proactive marketing and media packages and educate THR’s sales team and external clients
  • Work with internal teams to request and implement design assets, research, etc.

Requirements:

  • Minimum 8 years’ experience in publishing, agency marketing, or digital media and ideation of custom content
  • Experience providing integrated marketing support to a sales team
  • Exceptional creative writer and storyteller with strong creative presentation skills (including proficient knowledge of Keynote, PowerPoint and Excel)
  • Ability to independently develop creative ideas and articulate opportunities to advertisers
  • Ability to manage multiple proposals and priorities in a high-volume, fast-paced environment
  • Innate passion for entertainment, film/TV and The Hollywood Reporter brand
  • Team-oriented – flexible, helpful, and able to work well with others
  • Solution-oriented – proactive problem solver, quick learner, and strategic thinker

Typical wage range: $120k – $130k + annual discretionary bonus

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, effective for this role July 1, 2023, the company will pay 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About The Hollywood Reporter:

The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, as well as the people and the culture behind it. THR is an urgent and timely blend of rigorous breaking news, analysis, investigative reporting, insightful features, as well as lively design and elegant, creative photography across multiple platforms — a high-octane 24/7 website, a luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts. THR sets the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes The Hollywood Reporter, Billboard, Rolling Stone, Deadline, Variety, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.

The Hollywood Reporter

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Production Music (UPM) is seeking a Sr. Creative Manager, Marketing (SCMM), based in Santa Monica, CA, to support the UPM marketing team in driving key digital initiatives across various brand channels and projects from concept ideation through final delivery in support of integrated marketing campaigns and business objectives.

How we LEAD:

This individual will be joining the Marketing team at a very exciting time as we re-evaluate our content and messaging strategies and revamp our creative outputs. They will play a key role in establishing our look and feel for everything from social media to website creative; and help us develop a fresh outlook in promoting the UPM brand.

How you’ll CREATE:

  • Utilizes Adobe Creative Cloud apps to create, organize and manage marketing materials including but not limited to:
  • Social media-focused creative: statics, carousels, short-form video
  • One sheets and proposal templates for sales
  • Creative to be featured on the company’s website: playlist/genre/mood/campaign headers
  • Email template design
  • Presentation templates
  • Minor graphic design for physical items such as SWAG and signage for in-person events, expos, and conferences as needed
  • Works closely with Digital Marketing Coordinator to plan out social media calendar- driving the creative strategy and out-of-the-box concepts and designs
  • Works with the sales team to create custom proposals, presentations, and ancillary pitch content as needed
  • Collaborates with the Head of US Marketing to develop mood boards, templates, and creative vision for campaign or product launches
  • Liaise with our International Marketing team based in the UK to ensure our marketing reflects brand guidelines and is in line with the company’s overall marketing efforts
  • With guidance from the Head of US Marketing, develops ad-creative for paid placements including: LinkedIn, YouTube, Google, and third-party websites
  • Collaborates with the Marketing Manager on promotional strategy and creative digital materials for New Releases, artist features, BTS, and other Production-related content
  • Develops new and creative ways for UPM to feature recent placements
  • Frequently assesses top competitor digital organic and paid campaigns and reviews findings with Marketing team
  • Stays on top of digital advertising trends and is always in the know of the latest media developments
  • Other requests by management as needed

Bring your VIBE:

  • 4+ years’ experience in creative marketing and developing 360 campaigns with a heavy focus on digital content
  • Power user of Adobe Creative Suite, Photoshop, Illustrator, InDesign, and Premiere Pro
  • Proficient knowledge of social media platforms including Instagram, Facebook, Twitter, TikTok, LinkedIn
  • Team player – it is critical for this individual to collaborate with the entire team, and also possess great interdepartmental communication skills
  • Must have a portfolio showcasing past design work (primarily digital, but print design also preferred)
  • Passionate about music and entertainment in general
  • Connected to pop culture trends and new viral phenomena
  • Great time management, interpersonal and communication skills
  • Experience in maintaining corporate and/or entertainment websites using content management software and familiarity with web design and publishing (Sitecore, WordPress a plus).
  • Proactive attitude and ability to anticipate needs are a plus as well as resourcefulness
  • Critical thinker and problem-solving skills, with ability to multitask
  • Bachelor’s degree in design or marketing, or related field preferred but not required

Perks Playlist

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
  • Comprehensive medical, dental, vision, and FSA options, as well as:
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  • Variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Paid Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$64,480- $94,811.54

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Universal Music Group

Director, Marketing Analytics/Science

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

As a Director of Marketing Analytics/Science, you will lead the marketing science practice for the Home Entertainment division of media within a major Entertainment client agency team, partnering with category leads in media strategy and investment. At your disposal will be a wide range of highly skilled analytics resources.

Core responsibilities include, but are not limited to the following:

  • Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
  • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
  • Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a layperson
  • With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to the right level of quality
  • Evaluate data and research/analytics vendors for client needs or as they approach clients
  • Work with third party research/analytics vendors to design and set up projects for clients
  • Aid in the development and execution of the measurement plan

Knowledge & Skills

  • Forward Thinking – desire to challenge yourself, strategy teams, and our clients to think beyond today’s solutions.
  • Creativity – ability to think and solve problems in non-linear ways, and an ability to craft compelling stories.
  • Curiosity – natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
  • Agility – nimbleness to react to market changes and high-value opportunities.
  • Persistence – drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
  • Resourcefulness – ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.
  • Confidence – willingness to share opinions and present recommendations with conviction.
  • Collaboration – desire to create a collaborative working environment where the notion of team comes before labels.

Experience

  • 8+ years experience working at a media agency, marketing analytics/research firm, data-driven field, with strong skills in digital media performance and optimization including lower funnel, DR media across channels (digital video, paid social, paid search)
  • Experience with retail media platforms such as Amazon, and experience driving performance and optimization of products within the Amazon advertising ecosystem. Experience leveraging Amazon Marketing Cloud (AMC) for advanced insights is ideal
  • Familiarity with marketing technology, ad-serving (e.g. Google Campaign Manager), and web analytics tools (e.g. Google Analytics) for capturing and enabling media performance analytics
  • Familiarity in leveraging advanced audience and media measurement outputs across applications (regression solutions such as MMM, audience development techniques such as clustering, et al)
  • Experience leading teams (onshore, offshore) leveraging reporting solutions and technology to maximize scale and efficiency in achieving client deliverables (Tableau, Datorama, Google Data Studio et al)
  • Experience with upper- and mid-funnel measurement tactics, including Brand Lift Studies
  • Experience leading teams of multiple levels (Analysts through Supervisor) to bring out the best of team members’ abilities while delivering client needs
  • Experience leading Test & Learn agenda, mapping business questions to tests which produce optimal approaches to integrate into the media playbook
  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields; advanced degree is preferred

Compensation Range: $90,000 – $160,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class

Hearts & Science

$$$

Starz is currently seeking a Manager of Marketing Insights to join the Insights and Analytics team, covering both US and international markets. This role will be based in New York, NY or Santa Monica, CA.

The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments.

Responsibilities

  • Support senior leadership to ensure marketing related business goals are met
  • Provide marketing team with deep and actionable audience, creative, and marketing platform insights
  • Partner with internal teams and external media buying agencies to define and implement campaign measurement plans, testing strategies, and learning agendas to inform future media investment strategies and growth opportunities for integrated marketing campaigns, including TV, OOH, digital and social media
  • Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns
  • Work closely with agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible
  • Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity
  • Develop and maintain documentation and standard operating procedures for data ingestion, data cleaning/transformation, and reporting deliverables
  • Manage a Sr. Analyst on the Marketing Insights team
  • Limited travel to NY/CA

Qualifications & Skills

  • BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics
  • 5+ years in marketing analytics or similar experience including the measurement, evaluation, and optimization of offline and online marketing tactics
  • 3+ years working with data visualization tools with a strong preference for experience with Tableau
  • Exceptional attention to detail and analytical problem-solving skills
  • Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process
  • Experience managing the workload and supervising the deliverables of a junior analytics resource
  • Hands on experience with digital marketing and social media tools (ad servers, DSPs, Google Analytics, audience research tools, and social listening)
  • Hands on experience with databases (e.g., Snowflake, BigQuery), comfortable with writing SQL queries and relational database concepts
  • Strong communications skills, including the ability to distill and relay insights to a variety of audiences, including senior executives, in an effective and visual manner
  • Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, correlations, A/B testing and optimization
  • Strong understanding of experimental design (e.g., identifying variables, treatment structures, sample size calculations, and hypothesis testing etc.)

Nice to Haves

  • Python programming experience (e.g., pandas/numpy) and/or Jupyter notebooks strongly preferred
  • Knowledge of marketing mix modelling and/or multi-touch attribution a plus
  • Statistical model building/machine learning experience a plus
  • International experience a plus
  • Media/entertainment or advertising experience a plus

About the Company

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

Business Unit Overview

Starz

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Starz

Our client is looking for a (Senior) Marketing Manager, CRM Lifecycle based in the San Francisco Bay Area. He/She/They will be responsible for developing strategies and implementing programs to activate, engage and retain our users centered around data-driven and customer-centric practices.

Who Are You?

You are a critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen. You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.

Key Responsibilities Include:

  • Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
  • Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
  • Create and define the segmentation strategy that enables personalization at scale
  • Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
  • Produce, share and present strategy, results and insights to senior leadership and across the organization
  • Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
  • Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals
  • Work across teams (UA, Product, Community, Customer Experience, Analytics, Finance & Legal) and time zones (US, Singapore & Korea) to gain alignment and contribute to company OKRs
  • Develop a small team of marketers and ensure their continued development and growth within the organization

Requirements:

  • Bachelor’s Degree
  • 6+ years CRM experience
  • In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
  • Strong analytical prowess with proven ability to derive insights that create actionable initiatives
  • Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
  • Ability to effectively prioritize and execute tasks in a fast-paced environment
  • Critical thinker with a problem-solving mindset
  • Strong storyteller with experience building compelling and creative campaigns
  • Excellent interpersonal, presentation, communication, and writing skills
  • Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)

Preferred Qualifications:

  • Strong understanding of media landscape, specifically in streaming and subscription based services
  • Interest in Asian entertainment
  • Prior experience working with international audiences and/or online communities
  • Fluency in Portuguese or Spanish (not mandatory)

Method Recruiting, an Inc 5000 company

The Brand Amp, a leading Marketing Communications agency, now has an opening in our Costa Mesa office for a full-time Senior Influencer Marketing Manager. This is a great opportunity for a motivated individual to thrive in a well-rounded (and award-winning) full-service marketing agency. Applicants should have a proven history of successfully working with traditional celebrities & social media influencers to support national marketing campaigns. Strongest candidates will have previously worked at a PR or social media marketing agency and have experience or knowledge of the following verticals: entertainment, sports, automotive, tech, fitness, parenting & content. Experience with off-road vehicles, side-by-side and the off-road lifestyle a plus.

The Senior Influencer Marketing Manager is a client-facing position that is responsible for developing strategy, managing programs, procuring influencers and providing ongoing counsel. This position will manage staff members and work very closely with the internal PR, social media, event & content teams. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment.

JOB DESCRIPTION

  • Develop influencer marketing strategies & programs for key clients
  • Demonstrate a high level of savvy and thoughtfulness with clients
  • Establish goals and objectives, along with key success metrics for each program
  • Identify authentic target influencer profiles in key categories & deliverables to drive client success
  • Effectively evaluate and communicate an influencer’s potential fit with a brand
  • Lead research efforts to identify authentic influencer candidates
  • Oversee outreach, thoughtful negotiation and procurement of influencers
  • Management of all influencer deliverables
  • Development of weekly and monthly reporting
  • Identify influencer opportunities to be leveraged with other business units
  • Understanding & enforcement of proper FTC disclosures
  • Stay on top of industry trends & PR/social media advancements

DESIRED EXPERIENCE

  • Agency Experience: 3 – 5 years of influencer marketing experience at a PR or social media marketing agency
  • Strategy Development: Proven success in developing impactful influencer programs & reporting success
  • Influencer Outreach: Experience identifying, securing & managing influencers for consumer facing national brands
  • Social Media: Robust understanding of social media platforms & analytics
  • Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
  • Self-Starter: Ability to thrive independently in a fast-paced & deadline-driven environment
  • Creativity: Imagination to develop newsworthy PR campaign strategies & promotions that will resonate with target audiences
  • Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work

PHYSICAL ENVIRONMENT/WORKING CONDITIONS

  • Sit for prolonged periods
  • Bend, squat and kneel as required
  • View a computer screen for prolonged periods
  • Use computer keyboard, mouse and related equipment
  • Ability to lift 40 lbs

The Brand Amp

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