Sr. CRM Manager

Our client is looking for a (Senior) Marketing Manager, CRM Lifecycle based in the San Francisco Bay Area. He/She/They will be responsible for developing strategies and implementing programs to activate, engage and retain our users centered around data-driven and customer-centric practices.

Who Are You?

You are a critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen. You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.

Key Responsibilities Include:

• Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
• Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
• Create and define the segmentation strategy that enables personalization at scale
• Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
• Produce, share and present strategy, results and insights to senior leadership and across the organization
• Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals
• Work across teams (UA, Product, Community, Customer Experience, Analytics, Finance & Legal) and time zones (US, Singapore & Korea) to gain alignment and contribute to company OKRs
• Develop a small team of marketers and ensure their continued development and growth within the organization

Requirements:

• Bachelor’s Degree
• 6+ years CRM experience
• In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives
• Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Critical thinker with a problem-solving mindset
• Strong storyteller with experience building compelling and creative campaigns
• Excellent interpersonal, presentation, communication, and writing skills
• Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)

Preferred Qualifications:

• Strong understanding of media landscape, specifically in streaming and subscription based services
• Interest in Asian entertainment
• Prior experience working with international audiences and/or online communities
• Fluency in Portuguese or Spanish (not mandatory)

Method Recruiting, an Inc 5000 company