Our client is looking for a (Senior) Marketing Manager, CRM Lifecycle based in the San Francisco Bay Area. He/She/They will be responsible for developing strategies and implementing programs to activate, engage and retain our users centered around data-driven and customer-centric practices.
Who Are You?
You are a critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen. You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.
Key Responsibilities Include:
- Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
- Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
- Create and define the segmentation strategy that enables personalization at scale
- Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
- Produce, share and present strategy, results and insights to senior leadership and across the organization
- Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
- Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals
- Work across teams (UA, Product, Community, Customer Experience, Analytics, Finance & Legal) and time zones (US, Singapore & Korea) to gain alignment and contribute to company OKRs
- Develop a small team of marketers and ensure their continued development and growth within the organization
Requirements:
- Bachelor’s Degree
- 6+ years CRM experience
- In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
- Strong analytical prowess with proven ability to derive insights that create actionable initiatives
- Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
- Ability to effectively prioritize and execute tasks in a fast-paced environment
- Critical thinker with a problem-solving mindset
- Strong storyteller with experience building compelling and creative campaigns
- Excellent interpersonal, presentation, communication, and writing skills
- Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)
Preferred Qualifications:
- Strong understanding of media landscape, specifically in streaming and subscription based services
- Interest in Asian entertainment
- Prior experience working with international audiences and/or online communities
- Fluency in Portuguese or Spanish (not mandatory)
Method Recruiting, an Inc 5000 company
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