Market Research Manager / Senior Market Research Manager
Who We Are
Artisanal Consulting is a boutique market research consulting firm specializing in bespoke entertainment and technology engagements. Our company may be new to the market research scene, but our people aren’t – we’re former executives and passionate researchers from some of the best-known global agencies in the business who went out on their own to do the agency world differently. How differently? See for yourself:
- Every decision we make is centered on our team and our clients — not stock price or quarterly earnings reports. You’ll never feel pressured to make a sale or take on a project we’re not staffed for to hit an arbitrary goal. We’re selective in the projects we take on to ensure we feel proud of the work we’re doing, our clients have our full attention on every engagement, and, most importantly, our team isn’t overworked.
- Pop culture is the lifeblood of entertainment and technology research and our work reflects that. We follow our passions and help our clients decode pop culture trends to understand what makes consumers tick in ways that engage us—and our clients—visually and mentally. We’re proud creative and tech nerds who are not afraid to learn new tricks in service of these goals, from Photoshop edits to advanced analytics.
- As researchers and marketers, we take so much from the world that it’s only right that we give a little back. We donate a portion of all our engagements to a local charity to support the communities we come from.
For more information on who we are, please visit our website: www.artisanalconsulting.com. We offer competitive compensation, healthcare, 401k, PTO benefits, and are 100% remote.
The Role
Artisanal Consulting is looking for a Market Research Manager or Senior Manager to join its growing boutique market research agency. The role would work on global client and business engagements across a variety of industries, topics, methodologies, and research modalities. This is a full-time exempt position.
Responsibilities
Market Research Insight Design, Analysis & Report Development
- Play a key role in designing and executing quantitative and qualitative projects in a collaborative environments with the broader Artisanal team and directly with clients including, but not limited to, global landscape, strategy, product development, concept, brand, positioning, segmentation, and post-release studies
- Write quantitative questionnaires, review questionnaire logic, and make client updates
- Write qualitative screeners, draft discussion guides, and focus group and community summaries
- Synthesize results into both written and highly visual reports with actionable insights and recommendations
Market Research Project Management & Operations
- Build and maintain key client relationships and serve as the day-to-day point of contact for project communications
- Manage research and consulting engagements from start to finish across a variety of clients and methodologies, keeping projects organized and on track both internally and with external partners, as well as writing summaries as needed for both internal needs and clients
- Oversee programming with programming partners and test survey links to ensure accuracy
- Setup data processing using tools such as Q and Displayr and through DP partners, including writing data processing specs, setting up data tabs and banners in Q/Displayr, coding open-ended responses, and running ad hoc data needs (training will be provided as need)
- Monitor focus group recruitment to ensure participants meet screener qualifications and are appropriately balanced per the project’s needs
- Program qualitative community engagement platforms and manage participant interaction to keep engagement high
Company Marketing and Business Development
- Support responses to RFPs and contribute to proposals
- Contribute to the company’s marketing strategy, including ideating and writing blog posts, capabilities decks, and thought leadership research
- Stay up-to-date on pop culture, entertainment, and tech trends and share ideas for new research topics with the broader team
Ideal Candidate
- Minimum of 3 years of experience at a dedicated market research agency, preferably with an entertainment and/or technology focus
- BA/BS with a strong academic record
- Experience with and/or a desire to learn diverse research methodologies across qualitative and quantitative modalities, including, but not limited to, MaxDiff, correspondence analysis, factor analysis, segmentation, and conjoint analysis
- Strong qualitative and quantitative analytical skills, with a passion and curiosity for learning about the world around them
- Self-starter who is comfortable working both independently and collaboratively and is excited to work
- Strong attention to detail, project management and organizational skills
- Excellent written, oral, and visual communication skills
- Comfortable working in Microsoft Office, Keynote, and Google Workspace (Docs, Slides, and Sheets) programs
- Some comfort with or willingness to learn Adobe Photoshop, Illustrator, and Q/Displayr data processing and analytics tools
- Personal interest and passion for streaming services, video games, movies, anime, and/or sports
Benefits and Compensation
We believe the target range of base compensation for this role is $70,000-$92,000, plus bonus and profit sharing eligibility, as well as employer 401k contributions after 1 year with the company. Actual and total compensation is influenced by a wide variety of factors, including but not limited to job level, years of experience, and level and diversity of expertise.
Benefits include:
- An executive team that’s invested in your career goals and supporting your growth at the company, along with a collaborative environment that prioritizes team workload capacity over sales.
- Opportunities for formalized training across research, design, and focus group moderating.
- Medical, Dental, and Vision benefits, with a fully covered medical Blue Shield PPO option for the employee (with the ability to elect up to Platinum tier benefits) or Kaiser in select locations, as well as fully covered dental and vision.
- 401k with an employer contribution of 3% of gross salary (employer contribution after 1 year with the company, with no vesting period)
- Bonus and profit sharing eligibility (no vesting period)
- 3 weeks of paid vacation
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