Director, Marketing Analytics/Science
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
As a Director of Marketing Analytics/Science, you will lead the marketing science practice for the Home Entertainment division of media within a major Entertainment client agency team, partnering with category leads in media strategy and investment. At your disposal will be a wide range of highly skilled analytics resources.
Core responsibilities include, but are not limited to the following:
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a layperson
- With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to the right level of quality
- Evaluate data and research/analytics vendors for client needs or as they approach clients
- Work with third party research/analytics vendors to design and set up projects for clients
- Aid in the development and execution of the measurement plan
Knowledge & Skills
- Forward Thinking – desire to challenge yourself, strategy teams, and our clients to think beyond today’s solutions.
- Creativity – ability to think and solve problems in non-linear ways, and an ability to craft compelling stories.
- Curiosity – natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
- Agility – nimbleness to react to market changes and high-value opportunities.
- Persistence – drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
- Resourcefulness – ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.
- Confidence – willingness to share opinions and present recommendations with conviction.
- Collaboration – desire to create a collaborative working environment where the notion of team comes before labels.
Experience
- 8+ years experience working at a media agency, marketing analytics/research firm, data-driven field, with strong skills in digital media performance and optimization including lower funnel, DR media across channels (digital video, paid social, paid search)
- Experience with retail media platforms such as Amazon, and experience driving performance and optimization of products within the Amazon advertising ecosystem. Experience leveraging Amazon Marketing Cloud (AMC) for advanced insights is ideal
- Familiarity with marketing technology, ad-serving (e.g. Google Campaign Manager), and web analytics tools (e.g. Google Analytics) for capturing and enabling media performance analytics
- Familiarity in leveraging advanced audience and media measurement outputs across applications (regression solutions such as MMM, audience development techniques such as clustering, et al)
- Experience leading teams (onshore, offshore) leveraging reporting solutions and technology to maximize scale and efficiency in achieving client deliverables (Tableau, Datorama, Google Data Studio et al)
- Experience with upper- and mid-funnel measurement tactics, including Brand Lift Studies
- Experience leading teams of multiple levels (Analysts through Supervisor) to bring out the best of team members’ abilities while delivering client needs
- Experience leading Test & Learn agenda, mapping business questions to tests which produce optimal approaches to integrate into the media playbook
- Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields; advanced degree is preferred
Compensation Range: $90,000 – $160,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class
Hearts & Science
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