New York Casting Calls & Acting Auditions

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• New and freshly renovated offices, designed and built to the LEED Silver environmental standard
• Sit-Stand Desks for all
• Summer Fridays
• Paid Personal Days
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events

As the Social Media Manager, with proven experience in scaling social platforms and growing digital communities, you will be responsible for the development, implementation and management of seasonal and evergreen social strategies, playing a leading role in developing the brand’s voice across all social platforms. You will collaborate closely with the Brand/Creative and digital marketing teams to translate branded storytelling into commercial outcomes.

Some of What You’ll Do:

• Develop organic content strategy and calendars for social media channels including but not limited to Instagram, TikTok, YouTube, Facebook and Pinterest
• Plan, schedule and monitor implementation of social content calendars, aligning with all other communications channels
• Develop strategies to build our passionate audience and drive engagement by leveraging existing and developing new brand connections, in partnership with our VIP & Influencer Manager
• Partner with Digital Marketing, Retail Marketing & Trade Marketing teams to developed tailored social strategies to drive new customer acquisition for ecommerce, retail stores and wholesale partners
• Brief organic boosting strategy to our digital agency, supporting brand and product priorities as set by global marketing strategy
• Lead day-to-day community management and social listening, developing systems for monitoring comments, engaging with brand and category mentions and jumping on trending conversations.
• Partner with Director, Global Marketing to develop creative briefs for social content based on insights and trends
• Own implementation of real time social coverage for key brand moments such as events, activations and sponsorships, partnering with Creative to minimize any delays
• Partner with international teams to localize global strategy to regional platforms such as WeChat, Line etc.
• Develop a system of reporting to measure impact throughout the marketing funnel, presenting weekly to senior leadership
• Be the one in the know, advocating amongst the team for emerging platforms, trending content and innovative strategies
• Establish key relationships with social platforms to be first to know about best practices and new opportunities

Some of What You’ll Need:

• 3-5 years experience social media experience within the premium consumer goods space, either in house or agency-side
• Proven experience building both organic and paid social campaigns with measurable outcomes
• Knowledge of key social tools and able to make recommendations to build out our stack

Some of Who You Are:

• An eye for creative content and on premium brand execution
• Analytical thinking skills, able to interpret data to make informed recommendations.
• Ability to move fast and manage multiple projects simultaneously
• Exceptional communication and collaboration skills
• Passionate about all things social

Moose Knuckles Canada

Job Title: Digital Content Coordinator (Social Media)

Client Location: New York, NY

Starting: 06/05/2023

Salary/Pay Rate: $50/hr + benefits

Firm, non-negotiable: Yes

Hours: Part-time

Duration: Through 2023

Job Description:

Our client is seeking a highly organized, Digital Content Coordinator specializing in social media practice. This person will have demonstrated attention to detail and the ability to work independently on assigned tasks with direction and sign-off of team leader. Knowledge of current social media platforms and trends and a demonstrated skill or interest in working with a team on content ideas and implementation is essential. Other important competencies are being detail oriented and the ability to learn procedures, platforms, and tools quickly and comprehensively.

• This position is 3 days a week (Tuesday-Thursday) with at least 1 day being onsite
• Candidates will submit three examples of social media content they believe are good representations of where our channels should go, with a short one-line explanation for each as to why they chose these examples

Responsibilities include but are not limited to:

Content: Assisting with concepting and creating social media content.

Scheduling: Batch scheduling social media posts across platforms using our social media management tool, and creating links using our UTM tool. Assistance with pre-scheduling work including team content calendar organization & hygiene, and securing timely approvals.

Sprinklr: Regularly adjusting automated listening features to volume and topic needs for team leadership and other stakeholders. Assistance with pulling screenshots examples, and quantifying for topic volume and trending topic reports.

Monitoring and Community Management: Daily monitoring of all channels for any threat comments or comment volumes; alerting social team leader about topic and assisting with follow-ups. Identifying opportunities to positively engage with our customers, elected officials, and with peer accounts, including opportunities to become involved in trending and cultural conversations and trends, as well as identifying non-customer service customer questions that require a response and escalating to social team.

Storm Coverage: Reach a level of competency to be able to independently cover storm shifts as part of our 24hr team, 12hr shift rotation during storm events. This includes storm specific monitoring, recapping to stakeholders at set times, ad hoc posting on social, and other storm related coverage items as needed.

Project Management Assistance: Follow-up’s with internal / external stakeholders, about deliverables status. Distributing team’s toolkits, trainings, and forms as needed and as directed by social team members. Coordinating approval of paid social media creative content to ensure integrated approach.

Client Description:

Founded in 1823, this client operates one of the world’s largest energy delivery systems, and provides electric, gas, and steam services for 10 million people in the Greater New York region. You read that right, 10 million! With the goal of providing cleaner and more efficient energy choices, they are always looking toward the future and exploring innovating ways to take advantage of developing technologies that better serve consumer needs. As a leader in the industry, they listen to consumer needs and are working to provide more control over when and how power is used. Innovative and creative? We love that!

The company culture? Award winning! Our client fosters an empowering and inclusive workplace culture with over 15,000 employees who make all the difference in the company. Our client has received top accolades for their continued diversity efforts and unique opportunities for women in the field. Each opportunity with this client is exciting, while they are already amazing, your digital expertise can help make them extraordinary! Your creative passion, fresh perspectives, and commitment to learning will help drive a seamless customer experience. You will gain new skills (and perfect your current ones), partner with some of the worlds smartest individuals, expand your portfolio and update your resume for the next opportunity.

Aquent

Position Overview:

• Schedule: Typical schedule will be Monday through Friday from 10:00am – 6:00pm 
• Type: Regular, Full Time
• Pay: Salaried; exempt; $72,000-$77,000
• To be considered for this position, you must submit both a resume & a cover letter.

Position Summary:

As the Director of Marketing & Communications you will lead the creative strategy and implementation of Abrons Arts Center’s marketing, communications, and public relations activities. You will direct the content creation, graphic design, print, digital, and street level marketing for the Arts Center’s presenting, arts education, and rental programs, with the goal of increasing awareness of the Arts Center’s activities on Lower East Side, within Henry Street Settlement programs, throughout New York City and the United States. 

You will report to the Vice President of Visual and Performing Arts, manage a Communications and Marketing Manager and public relations consultant. You will collaborate with the Settlement’s marketing & communications team to align efforts to promote the Arts Center’s activities.

You are:

• Committed to arts and culture and aligned with Abrons’ value of cultural equity. 
• Confident and highly skilled in establishing work priorities, managing timelines, coordinating multiple projects simultaneously, implementing, and meeting deadlines
• Creative in your approach to marketing and communications that is rooted in the Arts Center’s values of accessibility, equity, and inclusion
• Highly collaborative, with a strong ability to communicate with diverse audiences
• Enthusiastic and interested in having a personal presence at the Arts Center’s programming

You have:

• 5 years of experience in digital marketing, public relations, and communications; experience working in nonprofit arts is a plus 
• Advanced project management and creative problem-solving capacities
• Experience in and/or strong interest in street-level marketing strategies (wheat pasting, flyering, etc)
• Exceptional writing and copy editing skills
• Experience with utilizing social media, graphic design, film, photo, video, and audio technologies as marketing tools 
• Awareness and embrace of content accessibility for people with disabilities
• Demonstrated experience with SEO and using data to create successful marketing strategies

You will lead marketing & communications efforts by:

• Owning the creative development and implementation of the marketing strategies for the Arts Center’s presenting season, arts education programs, and subsidized theater and studio rental programs
• Conceptualizing and execute the development of print promotional materials for all external and internal marketing initiatives, including the Arts Center’s Presenting Season, Arts Education programs, studio and theater rental programs 
• Directing the creative strategy for all aspects of digital marketing communications including the Arts Center’s website, Vimeo, email newsletters, and social media platforms 
• Overseeing the Arts Center’s digital advertising strategy and use of SEO; Support Programming, Education and Operations teams in achieving or exceeding revenue goals through data-informed marketing strategies 
• Managing the organization and maintenance of the Arts Center’s documentation archive, including photography and videography of events and performances
• Leading and mentoring the Marketing and Communications Manager to support the direction, delegation, and successful completion of departmental goals 
• Serving as team liaison to the Marketing & Communications department at Henry Street Settlement 
• Managing printing and digital marketing budgets
• Managing the Center’s public relations strategy in collaboration with a consultant
• Supporting and advancing the Arts Center’s commitment to accessibility by implementing captioning, alt text, and image descriptions, and other accessibility features across all digital media
• Maintaining the brand guidelines and voice that are consistent with the Arts Center’s mission
• Other duties as assigned by supervisor

About Abrons Arts Center:

The Abrons Arts Center is the arts program of Henry Street Settlement. Abrons is a world renowned arts institution that advocates for diverse artistic communities through educational programs, residencies, exhibitions and presentations. Each year Abrons welcomes over 35,000 people with over 20 commissioned performances, 5 gallery exhibitions, 5 artist residencies for performing and studio practitioners, and 100 different classes in dance, music, theater, and visual art. Abrons also provides New York City public schools with teaching artists, introducing more than 3,000 students to the arts. Abrons Arts Center supports bold, visionary experimental artists and believes that the arts can provide a unique opportunity to build human connection, radical empathy, and understanding. Abrons values freedom of expression and creativity while striving to provide creative communities with a space that celebrates diversity of thought and experience.



Essential Physical Job Functions:

• Must be New York City based and be present on-site to perform duties at the Arts Center, with remote presence to be discussed with Supervisor 
• Must be on-site to manage the load in and load out of all commissioned programs and events
• Must be available on weeknights and weekends to attend technical rehearsals, dress rehearsals, and programming 
• Must be able to lift 30 pounds 
• Must be able to move throughout our 40K square foot facility that includes stairs, ramps, indoor and outdoor spaces.

Henry Street Settlement

Position Summary

Initiative is one of the world’s fastest growing media planning and buying agencies. In 2022, COMvergence ranked us no. 1 globally in new business with billings and revenue increasing by more than 40%. Our clients include some of the world’s top brands including Nike, Amazon, T-Mobile, Teva, and Merck. The marketing team is a key driver of Initiative’s growth strategy and is charged with raising the profile of the agency within the industry and among key stakeholders. This small but mighty team leads awards submissions, develops internal communications including emails and videos, oversees the agency’s social media channels, secures editorial media placements, and supports the thought leadership of senior leadership. The associate director of marketing is a new role and will help execute the US and global marketing strategies in partnership with the heads of US and global marketing, and the global chief growth officer.

Key Responsibilities

• Develop a range of high-quality written communications and marketing materials including awards entries, social media posts, media pitches, internal communications, briefing documents, presentation, and other content.
• Manage internal communications including agencywide emails and event invitations.
• Manage social media content in collaboration with the social content & marketing designer.
• Maintain awards calendars and proactively plan the submission of awards to celebrate our agency, work, and people.
• Upload and track all US and global awards submissions.
• Develop talking points, briefing documents, and fact sheets for senior leadership.
• Monitor trade media outlets for opportunities to pitch and place agency subject matter experts.
• Stay current on relevant industry issues that could impact our business, position, or messaging.
• Participate in working groups focused on social media planning, awards nominations, and other marketing activities.
• Support the development of processes and systems such as Sharepoint sites for executing high-impact marketing programs.

Desired Skills & Experience

• 5-10+ years of experience in communications, marketing, and/or public relations.
• Razor-sharp writer and editor with expertise in developing persuasive content such as awards submissions, internal communications, social media, press releases, and POVs.
• Proficiency in developing social media content aligned with brand voice and optimizing for audience engagement.
• Keen understanding of the role of strategic communications in understanding target audiences and driving business objectives.
• Ability to identify target media outlets and craft compelling story pitches.
• Design sensibility with the ability to articulate visual design needs for diverse products including videos, social media assets, presentations, event flyers, and other materials.
• Strong interpersonal skills and highly collaborative mindset with the ability to develop strong cross-functional working relationships.
• Entrepreneurial and self-starter approach with the ability to anticipate needs, set priorities, and execute deliverables with limited supervision.
• Skill developing storyboards for videos and overseeing production including providing direction for video editing.
• Experience and comfort working in a high-output environment with competing priorities and multiple stakeholders.
• Bachelor’s degree in communications, journalism, marketing, public relations or business-related field is preferred. Master’s degree a plus.
• Agency and/or corporate communications experience a plus.

Wage and Benefits

The pay range for this position is $50/hour to $60/hour. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About Us

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

Initiative

At Datagen, we’re simulating the world for producing high-performance synthetic data to develop the next generation of computer vision AI applications. We work with some of the most innovative companies in the world in domains like automotive, AR/VR, home security, robotics, retail, and more. We’re looking for talented people who want to take a key part in pushing forward this amazing new technology.

As the Field & Growth Marketing Manager, you will be responsible for working closely with the sales and other marketing teams to design multi-touch demand generation campaigns and drive virtual and physical event strategies.

The ideal candidate will have experience in field-oriented growth marketing and ABM demand generation, a deep understanding of the sales process, and communication skills. This role is a key part of our marketing team, which constantly seeks to improve the buying experience for our customers and create meaningful connections with new prospects to accelerate the company’s growth.

In this role, you will:

• Develop and implement demand generation strategies and campaigns, focusing on ABM and Enterprise marketing practices.
• Build and implement Datagen’s events strategy, from conference sponsorships to webinars, private events, and more.
• Work closely with the sales and global marketing teams to align efforts and drive revenue.
• Develop a clear understanding of synthetic data and its target audience so that you can design campaigns that serve the right personas with the appropriate message.
• Measure and report on the success of growth activities, using metrics such as leads, opportunities, and revenue.

For this role, you must have:

• 3+ years of work experience in a relevant Field Marketing, B2B marketing role. B2D and ABM experience are pluses.
• Experience working closely with Sales teams in a long sales cycle product.
• Experience in creating pipeline through events, from production to campaign planning
• The ability to grasp and articulate complex technology in simple language.
• Strong interpersonal skills with the ability to present technical content.
• Experience with Sales Engagement and Marketing Automation. Bachelor’s degree in an analytical or operations field (e.g. Business, Sales, or Marketing Operations) is preferred.

Salary:

Exact compensation within this range will be based on skills, experience, seniority, and other factors.

Base salary range – $80,000/yr-$130,000/yr.

Datagen is committed to being an equal opportunity employer. All applicants will be considered without regard to race, color, gender, sexual orientation, religion, disability, or any other characteristic protected by law.

Datagen

Senior Digital Marketing Manager

New York HQ – Open to Hybrid

Global CPG organisation

Want to join a growing category?

Do you possess a deep knowledge in paid marketing and growth strategy ??

On behalf of a global, multimillion CPG organisation we are appointing a leader in digital marketing, you will manage a small team with responsibility for driving growth across DTC, Amazon 1P & 3P, E-retailers and B2B websites . You will be in close contact with commercial, senior leadership and the global business, reporting directly to the VP Marketing.

To succeed here you will need – Personality, tenacity, ability to work autonomously and be able to think creatively to grow your business/team as well as support the wider business.

A fabulous energetic team, passionate about the business, product and team, highly collaborative business with potential to grow your career at pace.

The Role

• Build and deliver holistic digital marketing strategy, while influencing the brand’s global digital strategy.
• This role will work closely with Brand Marketing/Commercial and other peers to ensure consistency and growth through all digital channels.
• Own the relationship with the global media agency to optimize brand and performance media strategies.
• Establish and communicate the creative requirements to support the digital channels.
• Plan and budget for brand and performance marketing channels, including, but not limited to: Upper funnel media, SEM, SEO, Paid Social, Display Retargeting, Display Prospecting and Affiliate Marketing.
• Develop and own CRM strategies across direct mail, email, and SMS.
• Analyze business trends, sales, and performance within all marketing channels to continuously maximize profitability and brand impact.
• Create and maintain performance marketing dashboard reporting on core business KPIs as well as individual channel performance.
• Build a first in class team.

The Person

• Bachelor’s degree required, preferably in Marketing, Business, or Economics
• 8+ years of retail or ecommerce and digital marketing experience
• Partners and influences international teams on content creation, calendar integration, asset sharing.
• Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
• Comfortable in fast-changing, fast paced environment with tight deadlines and the ability to multi-task and prioritize projects.

CSG Talent

About you:

WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.

Responsibilities include but are not limited to;

• Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
• Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
• Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
• Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
• Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
• Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

Requirements

Need to Have

• Bachelor’s degree or equivalent work experience
• Proven experience in search and/or integrated digital marketing with 3+ years of experience
• Experience managing $1M+ annual budgets
• Dedicated to meeting and exceeding client expectations
• Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
• Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
• Ability to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices
• Experience training/managing/mentoring junior digital marketers

Nice to Have

• E-commerce & retail advertiser experience a plus
• Experience working closely with cross-channel integrated media teams
• Understanding of statistical measurement
• Familiarity with MTA/MMM attribution methodology

Benefits

About Us:

We are Performance Branding experts, working with scalable and enterprise brands including The North Face, Vans, and Proximo Spirits. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brand’s value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.

Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

We offer a competitive salary and benefits based on ability level including:

• Base salary DOE ($60,000-$237,500)
• Unlimited vacation policy
• Monthly Internet Stipend
• Medical insurance
• Remote work opportunity (This is a remote role, but must be based in Mexico City)

WITHIN

We are looking for a Social Content Coordinator to be responsible for the day-to-day content activities such as ideation, organization, and in some cases publishing across IMG and clients’ accounts, with a targeted focus on social and short-form. This role creates timely, accurate, and relevant content for sports fans before, during, and after relevant events. The ideal candidate will have experience with the Adobe Creative Suite, Premier Pro and/or a similar video editing software.

Key Responsibilities and Accountabilities

• Manages creative requests and asset delivery for IMG owned and operated social media and digital channels.
• Acts as the eyes and ears of the World’s Strongest Man on TikTok, Instagram, YouTube, and Facebook, through content creation, community management and an understanding of the overall fan ecosystem and platform trends.
• Creates original content mobile-first, short form video content, and live executions.
• Live Event Coverage
• Works with multiple departments and stakeholders to create, copy-edit, and post social media content for IMG and clients’ pages
• Work with Social Media teams to maintains daily/weekly social media calendars and posting cadence that are aligned with monetization and sponsorship deliverables
• Works with our Sponsorship department in executing brand partnerships
• Monitors the sports-on-social “universe” and interacts with athletes, celebrities and influencers with an “always on” approach.
• Provides regular remote coverage, and occasionally provides on-site coverage of sporting events using social media tools and platforms including Grabyo, Greenfly, and others.
• Captures content during Live events on the ground via cameras and cell phones for our social channels.
• Generates custom social media analytics reports using social media platforms native insights and analytics tools.
• Tracks content against KPIs, identifying trends and best practices.
• Onboarding and educating athletes and talent on how to utilize and maximize social platforms. In some cases, this may require sending content to talent for their accounts.
• Executes Community Management across all social platforms including tracking fan sentiment about athletes, promotions, and events.
• Provides support for the growth of IMG Media business objectives.
• Performs other tasks, projects, and responsibilities as assigned.

Knowledge and Experience

• Two years of experience working with social media for a sports property preferred
• Journalism background and general sports knowledge is preferred
• Photography and videographer experience

Skills and Abilities

• Well-versed and comfortable editing and posting content through TikTok’s and Instagram’s platform.
• Adobe Photoshop, Adobe Premier, and After Effects proficiency
• Microsoft Excel for creating, editing, and maintaining analytics reports
• Positive attitude and an ability to handle an intense schedule, fast-paced environment, and off-hours requests
• Excellent attention to detail
• Ability to maintain confidential information

Working Conditions

• This is a permanent position.
• This role will be based at our office in New York (11 Madison), with some flexibility on remote working as appropriate
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Adapting to use of new systems and technology where appropriate

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Endeavor

Job Title: Ecommerce & Marketing Manager (Home Goods / Cookware)

Location: New York, NY 10036

Industry: Home Goods (Cookware)

Market: US

Channel: DTC (Direct to Consumer), Online Sales, E-Commerce

Reporting to: US Managing Director

Direct Reports: 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

Languages: Native English speaker

Salary Range: (USD) About $9k in annual base

Benefits: Health, Dental, Vision, 401k…

Visa: Must have a valid work authorization

Job ID: CW23-018

Tags

Remote work policy: Hybrid (local: 2-3 days/wk), Hybrid (remote: fly in twice/mo), Full remote

Job Seniority: Middle Management Level

Company size: Small (1-50 ppl)

Company Ownership:

Keyword(s): Consumer Goods, Houseware / Tabletop, Interior Design / Furniture,

Function(s): Digital Marketing, eCommerce,

Region(s): NORTH AMERICA, USA, New York City area

OUR CLIENT

Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. Their US office (9 people) is located in New York, NY and their 3PL is near Chicago, IL. The group operates 1 main brand and 2 other ones that will be launched in the US in the upcoming months. Their online sales are currently around $1.5Mio.

OBJECTIVE

They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.

IDEAL PROFILE

As they are still a small business in the US, they are looking for an Ecommerce and Digital Marketing professional who can step up to lead such departments for the first time. They are ready to help the right candidate get trained and coached on potential missing skills that could be useful for the business.

RESPONSIBILITIES

E-commerce

• Supervise all digital programs with external partners in relation to traffic acquisition, sales and conversion: PPC, SEO, SEA, Display, and email marketing
• Work with design experts and developers to maximize website UX / UI
• Build, manage and adjust engagement funnels for optimum conversion on websites
• Improve website performance and discover new trends and technologies through market research.
• Perform data analysis and build data driven strategies in order to deliver performance and achieve KPIs
• Work closely with BtB sales team to develop dynamic retail marketing programs and tools
• Report on performance KPIs, manage budgets

Digital Marketing

• Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing…
• Initiate and animate a user-generated-content strategy involving the brands’ communities, consumers, influencers and professional chefs
• Define, build and deliver targeted seasonal campaign, establish and manage campaign schedules,
• Manage internal and external stakeholder relationships to successfully deliver marketing objectives
• This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

REQUIREMENTS

• At least 3 years of experience in a role with strong accent on content marketing strategy in a DTC environment for a CPG brand
• Experience developing digital marketing strategies
• Good understanding of web design and web analysis
• Strong marketing background, tech background a plus
• Understanding and experience in UX, Google Analytics and Shopify; Adobe Photoshop and/or InDesign a plus
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Basic knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

ACCUR Recruiting Services | Executive Search for Consumer Industries

An exciting opportunity to join the Marketing team for this industry-leading self-serve AdTech SaaS that delivers omnichannel, creative, campaigns and analytics to the world’s biggest clients.

The Company

• Global offices across Europe and US
• Enterprise clients include Heineken, Apple, Honda and Xero
• Extensive benefits and official winners of the ‘Great Place to Work’ award
• Profitable business growing 300% in the past 12 months

The Role

• Reporting to the VP of Marketing to deliver 360 degree marketing strategies
• Write content for website, case studies, award submissions and sales enablement
• Help lead Demand Gen with paid media, email and display advertising campaigns
• Oversee the company’s Social Media strategies
• Create thought leadership pieces
• Assisting the VP in Event strategy

Desired Skills and Experience

• 5+ years of Marketing experience for an AdTech Platform
• Experience working on web-based / SaaS products
• Good understanding of advertising technology and data/analytics

If you have the desired experience, please reply to this advert or email your resume to John@gmrecruit.co.uk

Grey Matter Recruitment