New York Casting Calls & Acting Auditions

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• New and freshly renovated offices, designed and built to the LEED Silver environmental standard
• Sit-Stand Desks for all
• Summer Fridays
• Paid Personal Days
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events

As the Social Media Manager, with proven experience in scaling social platforms and growing digital communities, you will be responsible for the development, implementation and management of seasonal and evergreen social strategies, playing a leading role in developing the brand’s voice across all social platforms. You will collaborate closely with the Brand/Creative and digital marketing teams to translate branded storytelling into commercial outcomes.

Some of What You’ll Do:

• Develop organic content strategy and calendars for social media channels including but not limited to Instagram, TikTok, YouTube, Facebook and Pinterest
• Plan, schedule and monitor implementation of social content calendars, aligning with all other communications channels
• Develop strategies to build our passionate audience and drive engagement by leveraging existing and developing new brand connections, in partnership with our VIP & Influencer Manager
• Partner with Digital Marketing, Retail Marketing & Trade Marketing teams to developed tailored social strategies to drive new customer acquisition for ecommerce, retail stores and wholesale partners
• Brief organic boosting strategy to our digital agency, supporting brand and product priorities as set by global marketing strategy
• Lead day-to-day community management and social listening, developing systems for monitoring comments, engaging with brand and category mentions and jumping on trending conversations.
• Partner with Director, Global Marketing to develop creative briefs for social content based on insights and trends
• Own implementation of real time social coverage for key brand moments such as events, activations and sponsorships, partnering with Creative to minimize any delays
• Partner with international teams to localize global strategy to regional platforms such as WeChat, Line etc.
• Develop a system of reporting to measure impact throughout the marketing funnel, presenting weekly to senior leadership
• Be the one in the know, advocating amongst the team for emerging platforms, trending content and innovative strategies
• Establish key relationships with social platforms to be first to know about best practices and new opportunities

Some of What You’ll Need:

• 3-5 years experience social media experience within the premium consumer goods space, either in house or agency-side
• Proven experience building both organic and paid social campaigns with measurable outcomes
• Knowledge of key social tools and able to make recommendations to build out our stack

Some of Who You Are:

• An eye for creative content and on premium brand execution
• Analytical thinking skills, able to interpret data to make informed recommendations.
• Ability to move fast and manage multiple projects simultaneously
• Exceptional communication and collaboration skills
• Passionate about all things social

Moose Knuckles Canada

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? Do you love keeping up with the latest social media trends & creating content of your own? If so, we’d love to hear from you!

Director of Social Media

We’re seeking a strategic, innovative, growth-minded Social Media Director to oversee organic social strategy and operations. This person will be responsible for executing a 360 social strategy across all organic social media channels. Key responsibilities include managing the content calendar, developing 360 social support plans for launches/activations, measuring success by regularly analyzing KPI metrics, building brand advocacy through community management and mentoring a team. This role will work cross-functionally with brand, PR, influencer, events & marketing teams, & report directly to the Executive Director of Digital Marketing. Our ideal candidate is a strong leader who has demonstrated success building social strategy within the retail space, is beauty-obsessed and can reach deadlines in a fast-paced environment.

Responsibilities:

• Manage and lead the social team, developing internal talent by working with them to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms.
• Drive significant growth and engagement across platforms, hitting goals and KPI
• Analyze social data, prepare reports and insights, and optimize strategy based on results
• Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
• Oversee brand community engagement across channels on Sprout Social with goals of 100% response rate and response time under 48hrs.
• Oversee the development of social calendar across all organic social channels – including support for new launches & promotions
• Review & approve produced social content (with an emphasis on IG stories & Reels) – must be able to provide clear feedback & edits.
• Collaborate with Digital Marketing team on paid social strategy & execution
• Partner closely with the creative team for best-in-class assets to support social holidays & new launches
• Collaborate closely with cross-functioning teams (Digital Marketing, Digital Merchandising, Sales & Creative) for ongoing social support for retailers & tarte.com
• Keep your finger on the pulse of social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape

Requirements:

• Bachelor’s degree
• 8-10+ years’ relevant experience leading social media for a DTC retailer
• In-depth understanding of social media platforms (specifically Tik Tok and Instagram) from both a paid & organic perspective
• Demonstrated history of hitting and surpassing social media growth goals
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
• Comfort functioning in an entrepreneurial environment and creating new processes, programs, and initiatives from scratch
• Strong problem-solving & troubleshooting skills
• Excellent verbal communication & writing skills
• Works well under pressure & has a flexible & positive attitude
• Attention to detail & ability to multitask
• Up-to-date on relevant cultural events
• Passionate about beauty and leading a team
• Ability to be flexible – social media happens in real time!

Our Perks:

• Salary range: $130,000-170,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.

Tarte Cosmetics

We are a family of brands, Crystal Fusion, Glassparency Products & Pro Products Direct, primarily in the Automotive sector.

We are seeking a talented and motivated self-starter for this Social Media Manager position. The ideal candidate will be experienced in producing, editing, and sharing short-form video content, longer-form YouTube content, and photo content for web/social. You will be responsible for planning, developing, implementing, and managing strategies for the social media accounts of our businesses.

You will be responsible for establishing our business(s) online presence and brand value by promoting the company and its products and services using video, photos, texts, posts, etc. on social media platforms.

You should have excellent communication skills and be able to express our company’s views creatively. Ultimately ensuring high levels of web traffic and customer engagement.

Other Responsibilities include:

• Planning/developing social media campaigns & developing content calendars, a production schedule, and coordinating production.
• Design and implement social media strategies to align with our business goals.
• Engaging with customers and followers on different platforms and responding to queries in a timely manner.
• Engaging with Social Media Influencers.
• Analyzing campaigns
• Collaborate with our team to ensure brand consistency.
• Monitor and proactively increase social traffic, growth, and engagement performance.
• Identify and make recommendations on poor-performing content and social-channel engagement.
• Awareness of current social media trends.
• Use best practices for social media platforms such as Facebook, Instagram, Linkedin, etc.
• Using editing software such as Photoshop, After Effects, Cava, Illustrator, and/or similar programs.

Job Type: Full-time

Salary: $59,500.00 – $65,000.00 per year ; experience-based compensation.

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Bay Shore, NY 11706: Reliably commute or plan to relocate before starting work (Required)

Experience:

• Social media management: 3 years (Required)
• Interest in the Automotive field is a plus. (Not Required)

GlassParency / CFT Products

Social Media Coordinator

About the job

Founded in 2018 by Ohad Seroya and Aviad Klin, Retrofête is a womenswear collection marked

by its bold character, intricate detail, and sparkling embellishments. The New York-based label,

which takes its name from a melding of synonyms for ‘vintage’ and ‘party’, channels disco-era

after-hours through tastefully provocative, day-and-night silhouettes.

Job Description:

• Develop well executed and results driven social media strategies.
• Create and generate content for social media.
• Maintain brand voice and identity across all platforms.
• Collaborate with the marketing team to create well developed social media calendars.
• Day to day account management.
• Review social media analytics and report on key performance metrics.

Requirements:

• Bachelor’s degree in communications, marketing or a related field.
• 3 years of social media experience including planning and managing content.
• Previous fashion experience is required.
• Excellent verbal and written skills.
• Strong understanding of social media management and strategy.
• Experience using a variety of analytics software.
• Multi-tasking and time management skills.
• Ability to work in a fast paced, high pressure environment.

Salary: $50-$60K

Retrofête

AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

Job Title: Social Media Program Manager

Reports To: Chief Marketing

Office Location/Department: Woodbury/Marketing

SUMMARY/OBJECTIVE

We are seeking a skilled and experienced Social Media Program Manager to join our dynamic marketing team. The Social Media Program Manager will be responsible for developing and executing social media strategies, managing social media platforms, creating engaging content, analyzing performance metrics, and coordinating with external agency. The ideal candidate has a deep understanding of social media trends, platforms, and best practices, along with excellent communication and project management skills.

ESSENTIAL FUNCTIONS

• Develop and implement social media strategies aligned with the organization’s goals and target audience.

• Manage, copywrite and curate high-quality, engaging content for social media channels, including written, visual, and multimedia content.

• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner.

• Foster engagement and build relationships with the audience through active participation in conversations, community management, and encouraging user-generated content.

• Collaborate with internal stakeholders to ensure consistency in messaging and brand representation across all social media channels.

• Stay up to date with the latest social media trends, best practices, and emerging technologies in the industry.

• Conduct research and gather insights to inform social media strategy and identify opportunities for growth and innovation.

• Oversee and work with a cross functional team on social media advertising campaigns, including project initiation, ad creation, targeting, budgeting, and optimization.

• Track and analyze social media metrics and generate reports to evaluate the effectiveness of social media efforts, identify trends, and make data-driven recommendations.

• Collaborate with cross-functional teams, such as marketing, public relations, ecommerce, and customer service, to align social media activities with overall organizational goals.

• Develop unique campaigns and posts that reflect the organization’s culture. • Create and manage posting schedules across multiple platforms and accounts.

QUALIFICATIONS & SKILLS

• Bachelor’s degree in marketing, Communications, or a related field.

• Proven work experience as a Social Media Manager or similar role.

• In-depth knowledge of social media platforms, trends, and best practices.

• Strong understanding of social media analytics tools and ability to analyze and interpret data.

• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.

• Proficient in using social media management tools and scheduling platforms.

• Experience in managing social media advertising campaigns is a plus.

• Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.

• Creative mindset and ability to think strategically about social media content and campaigns.

• Strong attention to detail and a passion for delivering high-quality work.

• Copywriting experience is a plus.

WORK ENVIRONMENT

Fast-paced office

PHYSICAL DEMANDS

While performing the duties of this job, the person is regularly required to sit, stand and walk.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below!

https://drinkarizona.com/pages/az-benefits

AriZona Beverage Co.

Social Media and Content Manager

New York, New York (hybrid)

ArtistOnGo is a business in a box solution for beauty and wellness beauty professionals. It empowers beauty professionals with all the resources needed like space, digital storefront, wholesale purchases, payments, insurance etc to set up and operate their independent brand and business in less than 30 mins.

AOG is backed by marquee VC funds and industry leaders including Ilia Papas (Blue Apron), Alexandra Wilkis Wilson (Gilt), Pat Parenty (L’Oreal) and Tom Lee (One Medical), Anjali Kumar (YouTube).

The Role

The Social Media and Content Manager will work directly with the Marketing Manager and will be responsible for strategizing, planning and managing the social media calendar. You will collaborate with the Marketing Manager on content execution. You will also be responsible for managing and growing AOG’s social media community. You will be ideating and creating content for all relevant channels and work with current AOG platform users and influencers for content. 

Responsible for:

• Strategize and Plan Content calendar for all social media channels 
• Ideate and Create engaging and relevant content on all social media Channels
• Develop and execute influencer marketing campaigns 
• Work closely with a PR firm to execute successful content campaigns
• Conduct community building initiatives 

Must Have:

• Strong experience building, managing and growing a social media community 
• Strong experience creating and managing content calendar 
• Experience creating engaging content with influencers and users (including but not limited to writing copy, capturing + editing social-first videos, scheduling content)
• In-the-know of social media platform updates + content trends
• Startup experience is preferred 
• Ideal industries: consumer brands, beauty, online marketplaces 

Compensation: $65,000-$90,000 

ArtistOnGo

About the Company:

Sister organizations Palm Bay International and Taub Family Selections are two progressive wine & spirits import companies owned by the Taub family, led today by the third generation, President & CEO Marc D. Taub. Celebrating 46 years in 2023, Palm Bay International has its roots in Italian wine and now offers one of the most comprehensive portfolios in the US, comprising prestigious estates, distilleries, and popular brands from 13 countries. Taub Family Selections, established in 2010, specializes in fine wines, and offers a curated portfolio from highly regarded estates in 12 countries, including France, Italy, and Spain. In recent years, we have been developing a growing cache of domestic wines to complement our import offerings. These two Taub Family Companies, together with their valuable long-term wholesale partners, are well-equipped to meet the needs of all segments of the market on a national basis. www.PalmBay.com and www.TaubFamilySelections.com. We offer a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off, and 11 paid company holidays.

Location: Port Washington, NY (Hybrid – Three days in office)

Position Overview:

We are searching for our new Social Media Manager + Content Writer – could you be the one?

Applicants should be experienced in all facets of the social media world and have a keen understanding of social metrics, best practices, trends, and be able to write engaging post copy. You must also be an exceptional writer and storyteller with an insatiable fascination for (and advanced knowledge of) wine and spirits.

We’re looking for someone who can inspire curiosity with a single line of copy. A witty, multi-tasking, and detail-obsessed person who can shift from compelling short-form to compelling long-form writing with ease. And if you’re a grammar nerd? Well, that’s just bonus points.

Key Responsibilities/Essential Functions:

• Build, maintain, and manage social media calendars to align with quarterly sales and marketing objectives.
• Create, schedule, and manage social posts (in keeping with our corporate brands and tones of voice) while also engaging with followers/partners – moderate time spent on evenings and weekends required.
• Through strategic planning, work to grow our social platform audiences into a thriving and active community of qualified followers.
• Coordinate paid social ads against a budget and track/optimize performance.
• Develop/track KPI’s and build quarterly performance recap reports.
• Identify and adopt impactful social trends in wine & spirits by keeping track of relevant industry news and opportunities.
• Take on ad hoc writing projects beyond the social channels, collaborating with the content director to create compelling blog posts and ensuring corporate website content is up to date.

Who we’re looking for:

• A curious creative who is deeply interested in the wine and spirits world, effortlessly soaks up knowledge, and isn’t afraid to pioneer innovative social media strategies.
• Confident self-manager who is motivated to achieve goals and complete projects independently in a fast-paced atmosphere while also knowing when to collaborate with the team and loop in their manager.
• Passionate Communicator who can bring the stories of our family-owned wine and spirits partner to life, while understanding the nuances of social media writing.
• Kind heart with exceptional interpersonal skills and a good sense of humor – we are a family here, and we’re proud of our positive, inclusive culture.

Qualifications/Requirements:

• Bachelor’s Degree in English, Communications, Marketing, Public Relations, or similar.
• 5+ years relevant work experience in social media management/writing with a strong working knowledge of all social media platforms.
• Advanced wine and spirits knowledge (WSET Level 2 and beyond preferred).
• Working knowledge of AP Style.

Taub Family Companies is an equal opportunity employer.

Palm Bay International

Job Description:

As the Manager of Social Media & Influencer Marketing you’ll be the strategist and internal evangelist for our integrated marketing communications across Brand and PR teams.

You’ll be leading our influencer program and relations efforts as well as driving our social media strategy. This role will be responsible for driving overall U.S. influencer strategy and outreach to build a robust network of Uniqlo fans who create authentic content with an always on approach in various life-communities.

On one side, you will harness the power of people to help tell UNIQLO’s story while also educating influencers on how to leverage UNIQLO products to tell their own. Working in tandem with other key stakeholders around the business, you’ll drive brand growth by recruiting authentic creators, influencers into our brand community and will conduct research to source, vet, and analyze influencers for potential collaborations. In this position, you’ll oversee day-to-day account management including, but not limited to: writing/sending briefs, filing and organizing content, payments/invoices, budget management and building a strong relationship with our community of influencers.

On the other hand, you will be responsible for the development of a content calendar strategy that brings our brand and product priorities to life across our social media landscape. You must know how to manage social handles for a brand and/or personal handles with a proven track record of growing audience size. You also have proven track record for executing influencer work (organic and paid) for a global company and know how to tell interesting product and community stories.

You will support Marketing leaders to scale channel activations by partnering with internal marketing teams and external agencies. You should also be seen as a critical resource and counsel company-wide in best practices for engaging with influencers.

To succeed in this role, you’ll need experience in influencer marketing, social media and analytics to implement innovative influencer campaigns across multiple social platforms.

This role will be a direct report to UNIQLO’s Director of Brand & Product Marketing.

You will…

• Plan and manage the annual strategy and budget for influencer and social activities
• Develop and scale our Creator/influencer marketing strategy, including identifying ‘hero’ products/sellers to feature in our work and partner with on campaigns
• Devise, communicate, and implement a comprehensive influencer and social marketing strategy, including KPIs, budget, and calendar
• Build a strong network of influencers by connecting and contacting regularly each individual
• Be responsible for all aspects of social media analytics, including reporting processes, development of insights, and socialization with key stakeholders
• Investigate digital technologies and emerging platforms to uncover opportunities for ongoing growth and innovation
• Develop and report clear KPIs and tracking metrics

You are…

• Organized—Exceptional organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
• Creative— Challenge conventional methods and open to new ideas
• Analytical— Thinker with the ability to leverage social metrics to continuously improve the social media strategy
• Enterprising— Seek to take up and start new projects. Able to achieve work with risk of failure
• Driven for Results— Push projects to completion with a sense of urgency
• Passionate— A driving passion for social media, building community and interacting with various audiences
• Social Expert— Proficient in social platforms such as TikTok, Instagram, Threads, X and Pinterest
• Problem Solver— Good instincts in solving problems and willingness to perform repetitive tasks and evolve existing processes

Requirements

• 2-3+ years of influencer marketing experience + developing and delivering digital & social marketing strategy in a dynamic, fast-paced environment required
• Experience in creating campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase
• Strong experience leading teams as well as managing, coaching and developing direct reports required
• Strategic & critical thinking – you get the smaller and the bigger picture
• Understand key business KPIs
• A team player with a fantastic can-do attitude
• Excellent communication skills with a sharp attention to detail and organization

Salary: $88,000 – $108,000 annually*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

UNIQLO

Job Description

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY AND WORK FROM OUR OFFICE IN ORDER TO APPLY FOR THIS ROLE.

This role is full-time and located in New York City. Candidates must submit a portfolio of content created together with the application.

As the Social Media Manager and Content Creator you will be a key member of our core team and work closely with the Creative Director, CEO, and Director of Operations to manage all aspects of social media channels, manage influencer program and create original content (including photography, video, and multimedia) for our social media channels to drive brand love, engagement, and revenue. This is a great opportunity with ample room for growth to learn a wide array of aspects at a unicorn non-venture backed direct to consumer brand.

We are looking for a highly creative individual with experience in social media community management, influencer management, photography, and video creation with expert knowledge of graphic design and video editing experience to join our team. You will be required to create original content, photography, video, and multimedia content to drive brand love, engagement, and revenue through our social channels. This role involves working in a dynamic, fast-paced, and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.

In addition to Caraa, you will also be responsible for managing the social media channel for a up and coming CPG brand called Mercado Famous, where we bring the best of Spanish charcuterie to the American consumers. This brand is managed by the same Caraa leadership team.

The role comes with a social media and content associate in order provide tactical support for all social media programs.

What you’ll do:

Social media management

• Conceptualizing and implementing Instagram grid and story content
• Managing social channels, including customer interactions and DMs
• Write social captions
• Manage social networks including Facebook, Instagram, Twitter and TikTok
• Analyze and report on social metrics and insights
• Manage partnerships with other social content creators and similar brands

Content creation and multimedia

• Create original content dedicated for social
• Edit photos and videos taken by freelance teams for usage from social to digital marketing to website
• Create graphic-based grid and story content
• Work within budgets and be resourceful
• Assist in larger scale brand content productions

Influencer management

• Influencer identification
• Influencer outreach for organic and paid partnerships
• Influencer communications management
• Host, produce and management all on going influencer events

About you:

• Have at least 3 years of relevant experience, ideally with both managing brand social channels and content creation
• Proficient in Adobe suite: Premiere Pro, Aftereffects, Photoshop, and Illustrator
• Proficient in editing video content on iPhone
• Proficient in editing videos and photos
• Exceptional graphic design skills and creative eye
• Highly organized with ability to collaborate, self-prioritize, and ask for help when needed
• Are passionate about Caraa, our ethos, and our products
• Enjoy working in a fast-paced and ever-changing startup environment
• Desire to learn and take on new challenges
• Have exceptional social media acumen and copywriting skills
• Good storyteller and able to inspire brand loyalty in followers
• Must have on-set experience
• BA/BS/BFA

Benefits:

• ·        Competitive monthly compensation depending on the experience and seniority of the candidate
• ·        Discounts to all Caraa collection
• ·        Invitation to exclusive CARAA social outings & sales events

ABOUT CARAA

Caraa is a New York City-based handbag and accessory company founded in 2015 by CFDA award winning designer Carmen Chen Wu and Aaron Luo to reimagine handbags for modern life.

Our ethos is simple: to create well-made, versatile, and smart bags that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.

As a company that values diversity, equality, and inclusion, Caraa welcomes individuals of all backgrounds and experiences to apply for this position.

CARAA

MANAGER, PAID SOCIAL

SALARY: $85-95K

HYBRID 3-DAYS IN OFFICE

We are looking for an innovative, creative and data-obsessed Manager of Paid Social to join the team. This role will have a focus on D2C performance marketing in the luxury fashion, multi-brand retail and beauty verticals.

The ideal candidate would have an analytically-focused mind, with the ability to connect the dots between quantitative and qualitative data.

The Manager, Paid Social will be responsible for managing client relationships, leading strategy and overseeing the day-to-day account optimizations and execution. They have a strong knowledge of key Paid Social platforms such as Meta, TikTok, and Pinterest, and will be up to date on the latest industry trends. They will be responsible for curating strategy, driving performance to achieve client goals, data-led reporting, and leading client calls.

RESPONSIBILITIES: ● Manage, build and optimize campaigns, audiences and creative in Paid Social accounts ● Lead paid social strategy, planning and execution of campaigns that drive user acquisition and revenue growth ● Manage client budgets and forecasts to ensure targets are met ● Develop and contribute to testing roadmap (creative, ad formats, audiences, etc.) to improve KPIs and tactics to drive growth ● Analyze performance data and cross-reference Google Analytics with social platform data to optimize campaigns weekly and drive performance ● Complete weekly performance reporting decks, lead weekly client calls, and present all performance reports professionally and confidently ● Serve as the main point of contact for clients and platform representatives; the primary responsibility being improving and growing client and platform relationships ● Conduct thorough competitor and market research and integrate findings into strategic recommendations ● Stay current on industry trends and best practices in paid social media and bring new ideas to the table to improve performance ● Work collaboratively with cross-functional teams, including Paid Search and Reporting, to achieve client goals

REQUIREMENTS: ● Bachelor’s Degree in Marketing, Business or related fields ● 3-5 years experience in Paid Social working directly in Facebook Business Manager; TikTok and/or Pinterest a plus (agency experience is preferred) ● Experience with paid social strategy, planning and buying; maintaining significant client budgets and leading reporting and optimizations (performance campaigns a plus) ● Strong analytical skills and experience with data-driven decision-making ● Well versed in Excel and other data analysis tools (Google Analytics is preferred, but not required) for ongoing and ad hoc data reporting ● Excellent communication and presentation skills, both verbal and written ● Highly organized, with the ability to multitask and meet tight deadlines ● Proactive self starter who can take initiative, but also enjoys working collaboratively as part of a team ● Enjoys working in a fast-paced, start-up environment ● Has a strong understanding of the Paid Social and industry trends NICE TO HAVE: ● Facebook Blueprint certification ● Knowledge about the e-commerce space ● Google Analytics Certification ● Experience with TikTok, Pinterest and/or Snapchat (both organic and paid) ● Experience with influencer partnerships ● A creative background or graphic design experience ● Understanding of organic social media management ● Experience working in a remote environment

Search Max, Inc