Music Video Casting Calls and Auditions

WBNS, TEGNA’s CBS affiliate in Columbus, Ohio is searching for a digital news leader and innovator to lead audience experience and direct production of local news content across digital, mobile, app, OTT and social media platforms.

The Director of Digital Content works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage, special project content, franchise support and directing digital strategy for 10TV.COM as well as our app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletter and more. This person will play a key role in charting the station’s digital content and growth strategy.

We’re looking for an exceptional people-focused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content. You’ll use your exceptional journalism ethics while serving as a member of the station’s management team and leading a digital team to create engaging and compelling local news content that serves all of the communities we cover. Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.

You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We’re looking for a resilient leader whom is open to new ideas and not afraid to frequently say “why not?” or “yes.”

Responsibilities

• Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience and engagement
• Be the voice of innovation in the newsroom and inspire others to follow your lead
• Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
• Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
• Actively partner with the news director and marketing director as One Content Team to lead a cohesive cross-platform strategy
• Oversee all station efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
• Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
• Create unique, engaging, and shareable content
• Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
• Skillfully use social media and digital tools to research, discover and distribute content
• Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
• Hold newsroom employees accountable to WBNS/TEGNA ethical and editorial standards

Requirements

• Bachelor’s degree in journalism, communications, or equivalent experience in the field
• At least five years of content experience, including at least one year formally or informally leading other digital journalists
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
• A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
• A deep understanding of SEO best practices for articles, images, and video
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Knowledge of Content Management Systems and news production systems along with social newsgathering tools
• An eye for detail and strong journalism writing skills
• Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
• Passion and vision for emerging media
• Strong organizational, leadership, and communication skills
• Ability to work under pressure and meet deadlines
• Familiarity with Central Ohio area a plus

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

WBNS-TV

About Magnus Method:

Magnus Method is a fitness company founded by Magnus Lygdback, a celebrity trainer with over 20 years of experience. He has trained top actors, actresses, and performing artists while running a highly successful fitness app where everyone can train like a superhero. Magnus and his team are dedicated to providing enjoyable and informative content everywhere possible, with a focus on promoting fitness, nutrition, and healthy living.

This position offers a unique opportunity to make an impact in the fitness and wellness space by helping the public access Magnus Method content so they can improve their health.

If you are self-starting, passionate about fitness, organized, highly efficient, and enjoy creative communications, we’d love to hear from you! Please submit your resume and portfolio detailing your background, as well as why you would be an excellent fit for the Content Assistant position on the Magnus Method team.

Job Description:

• Coordinate with Magnus and other team members as necessary (including but not limited to his Creative Director/Filmmaker, Video Editing Team, Thumbnail Editing Team, Scriptwriter) on a consistent basis to discuss, brainstorm, and acquire new content.
• Manage, prepare, schedule, and post content as directed on the Magnus Method YouTube, Instagram, TikTok, Facebook, and other social media platforms, while coordinating with team members if necessary. This includes, but is not limited to, writing and/or editing captions, titles, descriptions, tags, uploading thumbnails, and releasing content on schedule.
• Moderate and respond to comments and messages on Magnus Method social media platforms.
• Manage, prepare, schedule, and post content as directed on the Magnus Method website, while coordinating with team members if necessary. This includes, but is not limited to: formatting the Scriptwriter’s content as a blog post, ensuring all links are functioning, and releasing content on schedule.
• Manage, prepare, schedule, and send content as directed on the Magnus Method email list, while coordinating with team members if necessary, and releasing content on schedule.
• Present findings regarding establishing a Pinterest presence as well as generate board/theme ideas. Create a Pinterest account for Magnus Method. Manage, prepare, schedule, and post content on the Magnus Method Pinterest, while coordinating with team members if necessary.
• Ensuring that in all content, links and calls to action are routinely present to drive traffic to the Magnus Method App to increase downloads, as well as to other products and services available from Magnus Method.
• Perform other content-related duties as directed by the Magnus Method team.

Successful Candidate Qualities:

• Passion for fitness and communications.
• Prior experience managing content and posting on all major social media platforms.
• Strong organizational and project management skills to handle multiple tasks simultaneously.
• Excellent communication and collaboration skills to work effectively with a team.
• A proactive and creative mindset, constantly seeking innovative ways to improve content quality and audience engagement.
• Excellent knowledge of social media platforms and willingness to continue to learn as platforms evolve.
• Eagerness to learn about new innovations and trends in content.
• Excellent time management skills and self-starting attitude.

Salary and Growth:

• You will be directly employed by Magnus Method (Playbook is helping facilitate hiring for the role)
• This will start as a contract role with room to grow into a full time salaried position

Playbook

Job Title: Senior Director of Marketing

Location: Dallas, TX

Salary Range: $125K

Reports to: Associate Chief of Marketing

Direct Reports: (2) Director of Marketing & Media & Director of Social & Mobile

We are seeking an experienced and visionary Senior Director of Marketing for our Client who is a leading and innovative institution in the Dallas area. This individual will play a pivotal leadership role in steering the brand’s strategic direction and ensuring its robust presence across various channels. The ideal candidate will have meticulous oversight in areas such as brand stewardship, architecture, segmentation, targeting, research, insights, social media, advertising, and annual go-to-market plans. A player-coach approach is essential, and the candidate must demonstrate high-level competencies in functional skills such as analytics, creativity, and people management, along with leadership skills such as interpersonal communication, critical thinking, and conflict resolution. The success of the candidate will be measured through indicators like brand equity improvement, digital reach, engagement, conversion, ROI optimization, and department and customer satisfaction.

Key Responsibilities:

• Brand Stewardship: Serve as the steward, advocate, and gatekeeper for the Client’s brand.
• Brand Architecture: Evolve Client’s brand architecture based on deep understanding of the competitive landscape and customer engagement.
• Research & Insights: Continually uncover marketplace and consumer/client needs to communicate Client’s value proposition.
• Segmentation & Targeting: Build effective segmentation, targeting, and consumer acquisition strategies.
• Digital Enrollment Acquisition/Retention/Loyalty/CRM: Design and drive the digital acquisition funnel.
• Social & Mobile Strategy: Optimize and oversee comprehensive social and partnership strategies to drive brand awareness and conversion.
• Annual Go-to-Market Plans: Lead annual business review and marketing planning process.
• Functional Development & Agency Management: Build and strengthen the Client’s Marketing team functional capabilities and performance.
• Evolve and enhance the retention/loyalty impact of targeted email, site, SMS, and Outbound Telemarketing customer communications. Tactics will include the full range of standard, Interactive Marketing tools—Display, Retargeting, Email, SEO/SEM, Web Video (Webinars), Social Media, and Mobile.

Required Knowledge, Skills, and Abilities:

• 10+ years in a managerial role with experience in strategic planning, resource allocation, and personnel supervision
• Former experience in CPG Strategic Marketing, Brand Management, Retail Marketing, Integrated Marketing
• Experience managing a team of 10+ direct/indirect employees and media budget of $5MM+
• Demonstrated ability to advance Client’s core values of diversity, equity, and inclusion through collaboration and effective teamwork
• Bachelor’s degree in marketing or communications; MBA preferred
• High-level functioning in leadership and functional competencies
• Proven effective leadership and management of teams including 10+ direct/indirect employees
• Experience effectively collaborating with senior leaders and cross-functional organizational departments
• Demonstrated experience regarding prioritization/planning of project initiatives and workflow activities
• Ability to manage several tasks simultaneously and execute effective delegation and follow-up skills to meet deadlines in a timely manner
• Experience working within ERP systems preferably Workday
• Strong problem solving and critical thinking skills
• Excellent verbal and written skills
• Attention to detail leveraging effective organizational skills
• Strong technical and computer skills
• Ability to work in a fast-paced environment with continuous process improvement
• Valid driver’s license required for off-site travel
• Will be subject to a criminal background check

BridgeWork Partners

Opportunity: eCommerce Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio.

Essential Functions

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
• Digital asset (photography, 3D tours and video) management.
• Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
• Direct, support, deploy, and measure monthly email marketing deployments.
• Facilitate and align all hotel branding with current branding guidelines and initiatives.
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
• Provide eCommerce and digital marketing communication, education, and training.
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Position Requirements

• 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
• Experience with IHG, Marriott and/or Hilton marketing programs and systems a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing tactics and strategy.
• Familiarity with design software preferred.
• Content management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It

HHM Hotels

Teledyne Defense Electronics is hiring a full-time Marketing Director to support multiple business units. The position can be seated in Hawthorne, Torrance, Mountain View, or Rancho Cordova.

General Overview

Responsible for planning, development and implementation of internal and external marketing strategies, marketing communications, event coordination and planning, social media, web presence and messaging, and public relations activities across multiple product lines in business segment.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Ensure a coherent marketing strategy/messaging is in place for the TDY Defense Electronics business, working closely with the segment and operating business leaders
• Develop, communicate, coordinate, and execute effective marketing plans to strengthen the brand, maximize customer awareness to grow sales and profitability
• Develop annual TDY Defense Electronics conference, trade show, major event and overall advertising schedules and budgets, in close coordination/cooperation with the individual operating businesses
• Drive social media marketing strategy for TDY Defense Electronics and optimize content marketing, including TDY Defense Electronics website content/functionality
• Establish quantitative ways of assessing the effectiveness of marketing activities, customer brand recognition and overall customer satisfaction
• Ensure the marketing team is staffed appropriately to be successful in the above and effectively managed
• Support sales and lead generation efforts

Education/Experience

• Bachelor’s degree in journalism, marketing, public relations or related discipline and 10 years of related experience in a technical industry or equivalent combination of education and experience.
• Defense electronics market industry preferred.
• Experience in developing successful marketing strategies.
• Experience with digital tools including website strategy and social media.
• Experience with storyboard and video creation.
• Experience in the coordination, design and production of print materials and publications.
• Experience in planning and project management to successful conclusions.
• Up to 25% travel both domestically and internationally.

US Person Statement

Due to the type of work at the facility and certain access restrictions, successful applicants must be a “US Person” (US Citizens, US Nationals, lawful permanent residents, asylees or refugees).

California Pay Transparency Statement

Please note the salary range posted below is a general guideline for this job level and location. When extending an offer, a variety of factors are considered such as responsibilities of the position, relevant education and experience, certifications, knowledge and skills.

Teledyne Defense Electronics

TruConnect is on a mission to bridge the digital divide in the United States by delivering premium wireless services to underserved communities. We have connected millions of Americans over the past decade and experiencing substantial growth as the government places significant resources to help bridge the digital divide. 

The ideal candidate is an excellent communicator, well-organized, creative, empathetic, and proactive. You build trust & strong relationships at all levels. You are confident and can influence without formal authority, pushing back when appropriate. You earn respect and respect contributions of others. 

We’re looking for a Brand and Content Marketing Manager to join our team. You’ll collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels. As the Brand and Content Marketing Manager, you should be the kind of person who knows that creative content is king, metrics matter, and the best branding tells a story. 

Responsibilities:

• Be the driving force behind our branded content strategy, overseeing the content lifecycle from ideation to distribution.
• Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral.
• Generate innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals.
• Establish a content calendar that incorporates product launches, social campaigns, promotions, and activations.
• Collaborate with the Product team to integrate product-related content and value propositions into our content pillars. 
• Build scalable brand marketing programs, with a focus on creating captivating digital content and videos.
• Manage relationship with SEO agency and optimize pages to improve rankings, drive new organic traffic, support site engagement, and build trust.
• Interface with Customer Care team to develop brand standards, policies, and best practices for social media community management.
• Leverage reports and dashboards to identify common inquiries and trends for content development for TruConnect.com and our customer support site.
• Curate UGC and customer reviews across our social media channels and other digital platforms 
• Oversee the development and review of creative and content assets to align with brand strategy, voice/tone, and guidelines.

Requirements: 

• 5-7 years of marketing experience in a fast-paced environment with minimal supervision. Experience at a high-growth startup or e-commerce platform is a plus. 
• Bachelor’s degree in marketing, communications, or a related field. 
• Problem solving with strong project management skills and the ability to fully own strategy and content across multiple marketing channels.
• Proficiency in content management systems (CMS), social media management platforms, and SEO tools. 
• Digital native experience and the ability to translate a story or campaign from screen to IRL 
• Creative thinking skills with an aptitude for content creation and copywriting
• Experience monitoring KPIs and success for marketing programs 
• Being flexible enough to pivot as needed 
• Comfortable working with analytics tools such as Sprout Social and Google Analytics to track and measure content performance.
• Experience with graphic design and video editing tools (Canva, Creative Suite, and Figma) not required but preferred 
• Basic knowledge of HTML and CSS not required but preferred
• MUST be able to work from the Los Angeles Office 3-4 days/week
• Exceptional organizational skills a must
• Bilingual in Spanish is a plus
• Project Management experience a plus

Benefits: 

• 401(k) matching
• Medical insurance, including PPO & HSA
• Dental insurance
• Vision insurance
• Flexible Spending Account(s)
• Free Life & Long-Term Disability Insurance
• Free Identity Theft Protection & Travel Assistance
• Access to corporate discount program
• Flexible schedule
• Paid time off (sick, bereavement, and Flex PTO)

TruConnect

Emporium is a new wholesale origination platform that is dedicated to servicing professional mortgage brokers and non-delegated correspondent lenders. Our aspirations at Emporium are simple: build a team of talented individuals with shared values who think and behave like owners, create a culture that is focused on exceptional customer service and deliver quality products and returns to stakeholders. Come join us!

Role Summary

The ideal Marketing Manager will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities:

• Strategize with sales and recruiting teams to determine immediate and long-term marketing needs.
• Experience in creating product specific print collateral, use of marketing via email campaigns & social media postings (to include video content), and graphic design.
• Discover effective marketing and promotional channels, including media platforms to be used to increase brand awareness and relay product messages to brokers.
• Create, track, and assess effectiveness of marketing campaigns and strategies, identifying key performance metrics and provide suggestions for improvements.
• Perform Marketing Onboarding calls with new sales team members.
• Lead and conduct training to brokers on marketing platform(s).
• Through collaboration with Sales and Underwriting, interpret and simplify product guidelines for marketing use.
• Assist in managing relationships with third-party agencies.
• Manage promotional items and logistics of company store.
• Oversee planning and execution of industry events, including managing budget and logistical day-of efforts.

Requirements and skills

• Proven experience as marketing specialist or similar role within the financial industry.
• Hands on experience with traditional and digital marketing tools and practices.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
• Well-organized and detail oriented.
• Creative mind.
• Exceptional communication and writing skills.
• BS/BA in marketing, communications or equivalent.

Emporium is an equal opportunity employer. At Emporium we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

***No outside recruiters or agencies. ***

Emporium TPO

***THIS IS NOT A REMOTE POSITION***

***PLEASE APPLY ONLY IF YOU ARE WILLING TO WORK IN AN OFFICE ON-SITE SETTING*** ***Applicants must be currently living in the West Palm Beach, FL area. Relocation assistance not provided. Applicants from other states will not be considered***

About TooJay’s Since 1981 TooJay’s New York-style Deli has been a fan favorite. With almost 30 locations across Florida, we are famous for piled-high sandwiches, hearty portions of homemade comfort foods and made-from-scratch soups, salads, and baked goods. We believe our teams are our most valuable assets. We maintain that commitment by hiring friendly, motivated individuals who make positive contributions to a well-run restaurant. Our teams take pride in creating Simply Great Food and Simply Great Experiences for each guest.

Job Summary

The Brand Marketing Manager is responsible for all aspects of creating, developing, and executing integrated marketing programs for the brand. This includes traditional and digital ad campaigns that require analytic tracking. This person is responsible for developing and optimizing brand positioning and executing marketing plans under the guidance of the Head of Marketing for TooJay’s. The Brand Marketing Manager also conducts thorough review of marketing data and provides solid insight-based information to upper management for decision making and strategies. This person must be strategic in their forward thinking.

Primary Responsibilities

• Manage email marketing and overall calendars. Plan, organize, monitor, and lead enterprise marketing programs to ensure resource alignment, engagement, commitment, and risk management.
• Plan, Execute and track KPI’s related to all marketing programs and summarize performance. Assist with the execution of digital marketing strategy, aligned with brand standards, execution, and budget.
• Manage marketing processes, plans, and spend optimization.
• Cross function with other centers of excellence including Digital, Social, Media Buying, Guest -Services and Web Development to ensure all marketing campaigns are aligned and integrated.
• Cross function with other departments including Operations, IT and Finance regarding marketing program plans.
• Measure the impact of all marketing efforts.
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities.
• Ensure consistency between interactive and traditional media: content, branding, and offers.
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers.
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change.
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success.
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.).

Knowledge and Skill Requirements

Education: bachelor’s degree (four-year college or university) required. Business Marketing or Communications degree preferred.

Experience: 5 years’ related experience preferred in a multi-location restaurant. Another consideration would be 5 years’ related experience in a multi-location retail or hospitality organization in a marketing manager role.

Computer Skills: Microsoft Office required, Adobe Creative Suite preferred, Experience with HTML and CRM platforms.

• At least 5 years of experience planning and developing successful marketing campaigns.
• At least 5 years of expertise of hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required.
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities.
• Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams.
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills, maturity, and good judgment and capable of communicating with a diverse range of individuals at all levels.
• Excellent verbal, written, and analytical skills. -Can work at a high level of urgency and meet firm deadlines.

Physical Requirements

• Flexible and long hours required at times. The Brand Marketing Manager may routinely work more than 45 hours/week, potentially including occasional weekends and holidays if business needs necessitate.
• Medium work, exerting up to 20 pounds of force occasionally, and/or 10 pounds of force frequently to lift, carry, push, pull or otherwise move objects.
• In-office based position at our West Palm Beach Restaurant Support Center, with the ability to travel up to approximately 15% of the time.
• Able to reach overhead, bend below the waist, crouch, lift, stand, sit, twist, and communicate intentions.

TooJay’s Deli • Bakery • Restaurant

The Digital Marketing Manager is responsible for creating a cutting-edge digital-first marketing program to support development and enrollment efforts, growing financial support from prospective and current donors and growing enrollment by engaging prospective students. This position will contribute creative, editorial, and production ideas to the development of an alumni and donor digital engagement strategy and be responsible for aspects of its day-to-day execution. This position is an important leader who collaborates on all aspects of digital marketing by overseeing strategies for email fundraising, digital advertising, SEM, SEO, text messaging, social media, social listening, digital design, and more.

Duties

• Develop and implement short- and long-term strategic plans to engage alumni, current and prospective donors, and prospective students via multi-channel digital communications.
• Set the direction and optimization for marketing automation for fundraising and donor and alumni engagement.
• Work with Development Officers, Admissions teams, and Administration recommend solutions across teams.
• Partner with Development Officers, Admissions teams, and Communications to uphold brand guidelines.
• Regularly evaluate programming/emerging digital technologies, make recommendations for new offerings online.
• Aware of and conversant about best practices and benchmarking with peer institutions.
• Create and manage social media calendar; not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Monitor and measure impact of digital programs and communications; analyze, review and report on effectiveness of efforts to maximize results.
• Develop Key Performance Indicators dashboard to regularly report on insights, monitor progress, and suggest optimization of digital-first strategy.
• Develop content strategy across all alumni, donor, and admissions channels to support fundraising, enrollment, and engagement goals.
• Engage and track alumni, donor, and student recognition for possible promotion on social and other channels.
• Contribute written copy, graphics, photography, video, and other digital content in support of strategic communications efforts of Development Officers and Communications which includes a monthly E-Newsletter.
• Works with Development Officers and Communications office to contribute content for articles and news stories that feature donor and alumni impact.
• Assist with event invitations and communications, including registration forms, post-event surveys and strategic follow up messages.
• Work collaboratively with Donor and subject-matter experts to create high-quality digital engagement content for alumni.
• Develop and manage alumni website, develop web-based content and track website analytics for monthly reports; update webpages, ensure the site remains current and brand compliant.
• Collaborate with Donor Officers, Administration, IT, and HR Teams to keep email lists clean and updated (e.g., reduce bounce rates and opt-outs) and easily accessible so emails reach as many users as possible; develop targeted audience lists/queries.

Qualifications

• Bachelor’s degree required in marketing, public relations, communications, or a related field and at least 3 years of experience in a related role
• In-depth knowledge and understanding of social media channels and audiences, and the ability to develop campaigns and targeted messages on each channel to engage those audiences
• Understanding of Blackbaud software such as Raiser’s Edge (or similar) database and Jenzabar, email marketing client; LinkedIn and Facebook (Meta Ads Manager) advertising strategies to drive traffic and qualified leads; Google Analytics, social content management software
• Experience in fundraising, higher education, or non-profit sectors
• Experience implementing mass email marketing campaigns, deploying digital ads, and leveraging digital analytics
• Strong commitment to RTS mission, vision, and values

Reformed Theological Seminary

What is this position?

The Director of Marketing will be responsible for ensuring the implementation of the company’s marketing strategy, encompassing the supervision of all marketing-related activities, processes, and team members. The primary focus is to enhance the company’s brand, safeguard its reputation, and maintain quality standards.

What will you do?

As the Director of Marketing, you will:

• Carry out the marketing strategy by overseeing both internal and external initiatives and projects.
• Supervise Marketing team in day-to-day priorities and projects.
• Enhance brand recognition and reinforce brand traits effectively.
• Drive increased traffic and sales among dealers and designers.
• Manage the brand’s reputation and image.
• Oversee communications, public relations, event coordination, website development, promotional materials, POS, social media engagement, product branding and packaging, video and photography production, and all other public initiatives.
• Provide the annual Marketing Plan and manage the budget.
• Execute all initiatives and projects outlined in the Marketing Plan.
• Provide marketing support to the distribution network, including campaigns, point of sale (POS) materials, and events.
• Cultivate relationships with pertinent press and media outlets.
• Maintain vendor procurement and relationships.
• Offer support to Sales, Product, and Operations as necessary for any public-facing initiatives.
• Leverage buying group affiliations.

What are the requirements?

• Bachelor’s Degree
• 5+ years experience in marketing, showing proven success
• 15% travel
• Ability to evaluate and transform ideas into strategies
• Experience with Microsoft Office and Adobe Design software
• Strong work ethic and integrity
• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
• Excellent written and verbal communication and interpersonal skills

You would be really happy working here if:

• You can strategize, understanding the goals of the company and creating effective plans to achieve those goals.
• You are full of ideas, think outside the box, and can find solutions where others just see a roadblock.

JoCo