TruConnect is on a mission to bridge the digital divide in the United States by delivering premium wireless services to underserved communities. We have connected millions of Americans over the past decade and experiencing substantial growth as the government places significant resources to help bridge the digital divide.Â
The ideal candidate is an excellent communicator, well-organized, creative, empathetic, and proactive. You build trust & strong relationships at all levels. You are confident and can influence without formal authority, pushing back when appropriate. You earn respect and respect contributions of others.Â
We’re looking for a Brand and Content Marketing Manager to join our team. You’ll collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels. As the Brand and Content Marketing Manager, you should be the kind of person who knows that creative content is king, metrics matter, and the best branding tells a story.Â
Responsibilities:
- Be the driving force behind our branded content strategy, overseeing the content lifecycle from ideation to distribution.
- Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral.
- Generate innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals.
- Establish a content calendar that incorporates product launches, social campaigns, promotions, and activations.
- Collaborate with the Product team to integrate product-related content and value propositions into our content pillars.Â
- Build scalable brand marketing programs, with a focus on creating captivating digital content and videos.
- Manage relationship with SEO agency and optimize pages to improve rankings, drive new organic traffic, support site engagement, and build trust.
- Interface with Customer Care team to develop brand standards, policies, and best practices for social media community management.
- Leverage reports and dashboards to identify common inquiries and trends for content development for TruConnect.com and our customer support site.
- Curate UGC and customer reviews across our social media channels and other digital platformsÂ
- Oversee the development and review of creative and content assets to align with brand strategy, voice/tone, and guidelines.
Requirements:Â
- 5-7 years of marketing experience in a fast-paced environment with minimal supervision. Experience at a high-growth startup or e-commerce platform is a plus.Â
- Bachelor’s degree in marketing, communications, or a related field.Â
- Problem solving with strong project management skills and the ability to fully own strategy and content across multiple marketing channels.
- Proficiency in content management systems (CMS), social media management platforms, and SEO tools.Â
- Digital native experience and the ability to translate a story or campaign from screen to IRLÂ
- Creative thinking skills with an aptitude for content creation and copywriting
- Experience monitoring KPIs and success for marketing programsÂ
- Being flexible enough to pivot as neededÂ
- Comfortable working with analytics tools such as Sprout Social and Google Analytics to track and measure content performance.
- Experience with graphic design and video editing tools (Canva, Creative Suite, and Figma) not required but preferredÂ
- Basic knowledge of HTML and CSS not required but preferred
- MUST be able to work from the Los Angeles Office 3-4 days/week
- Exceptional organizational skills a must
- Bilingual in Spanish is a plus
- Project Management experience a plus
Benefits:Â
- 401(k) matching
- Medical insurance, including PPO & HSA
- Dental insurance
- Vision insurance
- Flexible Spending Account(s)
- Free Life & Long-Term Disability Insurance
- Free Identity Theft Protection & Travel Assistance
- Access to corporate discount program
- Flexible schedule
- Paid time off (sick, bereavement, and Flex PTO)
TruConnect
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