Senior Director of Marketing

Job Title: Senior Director of Marketing

Location: Dallas, TX

Salary Range: $125K

Reports to: Associate Chief of Marketing

Direct Reports: (2) Director of Marketing & Media & Director of Social & Mobile

We are seeking an experienced and visionary Senior Director of Marketing for our Client who is a leading and innovative institution in the Dallas area. This individual will play a pivotal leadership role in steering the brand’s strategic direction and ensuring its robust presence across various channels. The ideal candidate will have meticulous oversight in areas such as brand stewardship, architecture, segmentation, targeting, research, insights, social media, advertising, and annual go-to-market plans. A player-coach approach is essential, and the candidate must demonstrate high-level competencies in functional skills such as analytics, creativity, and people management, along with leadership skills such as interpersonal communication, critical thinking, and conflict resolution. The success of the candidate will be measured through indicators like brand equity improvement, digital reach, engagement, conversion, ROI optimization, and department and customer satisfaction.

Key Responsibilities:

• Brand Stewardship: Serve as the steward, advocate, and gatekeeper for the Client’s brand.
• Brand Architecture: Evolve Client’s brand architecture based on deep understanding of the competitive landscape and customer engagement.
• Research & Insights: Continually uncover marketplace and consumer/client needs to communicate Client’s value proposition.
• Segmentation & Targeting: Build effective segmentation, targeting, and consumer acquisition strategies.
• Digital Enrollment Acquisition/Retention/Loyalty/CRM: Design and drive the digital acquisition funnel.
• Social & Mobile Strategy: Optimize and oversee comprehensive social and partnership strategies to drive brand awareness and conversion.
• Annual Go-to-Market Plans: Lead annual business review and marketing planning process.
• Functional Development & Agency Management: Build and strengthen the Client’s Marketing team functional capabilities and performance.
• Evolve and enhance the retention/loyalty impact of targeted email, site, SMS, and Outbound Telemarketing customer communications. Tactics will include the full range of standard, Interactive Marketing tools—Display, Retargeting, Email, SEO/SEM, Web Video (Webinars), Social Media, and Mobile.

Required Knowledge, Skills, and Abilities:

• 10+ years in a managerial role with experience in strategic planning, resource allocation, and personnel supervision
• Former experience in CPG Strategic Marketing, Brand Management, Retail Marketing, Integrated Marketing
• Experience managing a team of 10+ direct/indirect employees and media budget of $5MM+
• Demonstrated ability to advance Client’s core values of diversity, equity, and inclusion through collaboration and effective teamwork
• Bachelor’s degree in marketing or communications; MBA preferred
• High-level functioning in leadership and functional competencies
• Proven effective leadership and management of teams including 10+ direct/indirect employees
• Experience effectively collaborating with senior leaders and cross-functional organizational departments
• Demonstrated experience regarding prioritization/planning of project initiatives and workflow activities
• Ability to manage several tasks simultaneously and execute effective delegation and follow-up skills to meet deadlines in a timely manner
• Experience working within ERP systems preferably Workday
• Strong problem solving and critical thinking skills
• Excellent verbal and written skills
• Attention to detail leveraging effective organizational skills
• Strong technical and computer skills
• Ability to work in a fast-paced environment with continuous process improvement
• Valid driver’s license required for off-site travel
• Will be subject to a criminal background check

BridgeWork Partners