Model Casting Calls and Auditions

Marketing Analytics Director

Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Marketing Analytics Director to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.

About the Position

As part of the Marketing & Advertising team, you will be part of generating insights and planning how best to activate the insights in marketing strategies that influence attitudes and behaviors.

We are specifically seeking candidates who can provide strategic guidance and develop comprehensive frameworks for digital marketing initiatives on a C-suite level. Thus, this position is not targeting candidates with specialized work experience in SEO, ad campaign management, and social media strategy. Previous experience in strategic planning at marketing agencies or digital consulting services and experience consulting with Fortune 500 companies is preferred for this position. If you are a thinker and a doer who is an advocate for transformational work, who takes an audience-first approach to data and insights, who prefers to be hands-on in the ideation of digital solutions, and are eager to work in a collaborative setting, then this role is for you.

The Marketing Analytics Director is a team leader and creative problem-solver who will set direction, analyze data sets, and craft digital strategies for our clients from initial brief to execution and, as a result, will drive tangible value for our clients, for their customers, and for the team at Mavis.

Key Roles & Responsibilities

• Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
• Develop compelling, data-driven strategies for improved CX that demonstrate tangible value creation for the client’s business and their customers.
• Display superior presentation skills and convey expertise in presenting to clients.
• Collaborate with cross-functional teams (e.g., UX, technology) to ensure that there is a red thread from insights and strategy to the creation and implementation of the solution.
• Contribute to build strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
• Collaborate with project management and new business to effectively integrate data-driven digital strategies into pitches and production plans.
• Support and mentor more junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.
• Willingness to travel to client offices on an as-needed basis.

Desired Skills and Experiences

• Bachelor’s degree in business, marketing or previous relevant experience in marketing and business intelligence or communications.
• 4-6 years working as a highly effective digital strategist at an inhouse digital marketing agency or consulting agency.
• Prior experience of large-scale transformations at a global scale and reach.
• A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
• Strong experience in data analysis including Google Analytics, Search, and Social analysis.
• Excellent quantitative and qualitative research skills
• Strong strategy experience including gap analysis, digital ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
• Experience in developing frameworks to inform brand and marketing strategy
• Experience consulting to VP and/or C-level clients, and comfortable providing clear strategic guidance to senior management.
• Comfortable in ambiguity and able to provide clear direction to a collaborative, cross-functional team.
• Excellent written and verbal skills as well as presentation experience – crafting visually appealing and impactful presentations with compelling narratives and storylines.
• B2B industry knowledge within Healthcare, Technology and Professional Services companies preferred.

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer

Mavis Tire

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients-seeks a Media Director to lead media planning and activation across our client portfolio of education and mission-driven brands. This role will report to the Media Group Director and is responsible for developing high quality media strategy and campaign execution; understanding the clients’ industry and business objectives; mentoring and coaching planning and activation associates; and acting as a partner to creative and account teams to deliver business-impacting results for our clients.

The Town Hall office is located in midtown Manhattan and we are working in-office three days per week. Remote candidates are not currently being considered for this position.

What You’ll Do

The Performance Marketing Media Director will be a champion for excellent media practices, develop effective strategy and tactical recommendations, and ensure campaigns are executed correctly. The Performance Marketing Media Director will generously share their marketing and media knowledge with all teams and seek to leverage emerging digital media opportunities and tools. In collaboration with their teammates, the Performance Marketing Media Director will nurture and expand existing client relationships by driving

In collaboration with the Media Group Director, the Performance Marketing Media Director will manage internal and external media team partners, delegating tasks and reviewing deliverables before representing the team’s work with the wider internal team and at one-off and recurring client meetings. Working closely with account managers and the creative team, the Media Director will ensure a cohesive campaign approach and messaging to drive clients’ business results. Day-to-day collaborators for this role include the Media Group Director, Senior Media Planner, Media Buyer, Search Analyst, Account Manager, and Associate Creative Director.

Sample Day-to-Day Responsibilities

• Develop comprehensive media strategies with an analytical approach that leverage paid social, paid search, display, and emerging technologies to reach clients’ campaign and business objectives
• Create cross-platform tactical media plans, detailing audiences, learnings agenda, and ongoing testing plans
• Ensure campaign set up, targeting, budgets, and tracking are implemented correctly ahead of campaign launch
• Collaborate with Analyst to develop measurement strategies and insights from campaign data
• Provide insights for client-facing reports; deliver presentations to clients as needed
• Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
• Oversee documentation and plans developed by media team members, ensuring highest quality and comprehensive materials are delivered to the client
• Attend and contribute during internal and client-facing meetings, speaking to media campaign performance and insights-driven recommendations
• Facilitate communications with external vendors and partners
• Manage a cohesive team consisting of buying, planning and analytics professionals working across one or more clients
• Provide leadership, mentorship, and technical expertise
• Collaborate with Media Group Director to establish internal policies and POVs on agency partnerships, the media landscape, and current client business cases

Requirements

• 8+ years experience in a digital marketing/advertising role, media planning and/or activation experience required
• Experience working on higher education or cause/non-profit clients is a plus, with a focus on performance-media
• The successful candidate will demonstrate a track record of the following behaviors:
  • Responsive: to clients and teammates, using excellent communication skills to inform, educate and collaborate
  • Proactive: anticipates issues and questions and sets the team up for continued, long-term success
  • Analytical: uses data to drive insights, developing hypotheses and testing plans that illuminate new insights and drive clients’ business results
  • Innovative: continually seeking out new opportunities and tools for media team and client investment, not settling for “business as usual”
• Managing campaign budgets, accruals and actualizations
• Knowledge of media buying and the interplay of platforms within the funnel
• Experience with and/or working knowledge of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience; The Trade Desk
  • Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Paid search, such as Google Ads, Microsoft Bing
• Ability to run Google Analytics custom reporting, analyze performance trends, and speak to reporting insights
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

Benefits

• Starting salary $115,000, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Town Hall Agency

Ready to join one of the fastest-growing marketing agencies in the country? You’ve arrived at the right place!

We Are:

A team of proven growth marketers, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. We’ve successfully grown many companies from hundreds to millions in revenue. We have worked with VC-backed startups and Fortune 500 brands including Nike, Ghostery, P&G, American Express, J&J, Heineken, Southern Marsh, and many others. We are based out of New York City and support startups and scale-ups around the globe.

We Are Looking For:

We are looking for an experienced Paid Search Specialist (SEM) to join our team and manage our clients. We’re looking for a highly analytical and strategic digital marketer who can help us optimize our SEM campaigns and take them to even greater heights. This is a great opportunity for those who have experience managing SEM campaigns for a D2C brand or B2B SaaS Products.

You Will Get To:

• Provide strategic insight on emerging trends and industry developments as they impact the SEM landscape
• Launch SEM campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and healthcare companies) & optimize our bidding strategy across thousands of keywords
• Become an expert on our client’s brands and goals and develop creative solutions that boost the brand’s reputation and conversions
• Have a deep understanding of our client’s products + competitors so you can launch the most effective ad campaigns that have high engagement
• Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
• Work with the client to continually test the full SEM funnel, including ad copy and landing page optimization and re-marketing
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
• Act as an advisor to guide a client on improving their bottom-of-funnel performance to lower a client’s overall CAC and improve LTV
• Staying on top of client communication and demonstrating strong project management skills

You Have:

• Minimum 4+ years of experience managing SEM campaigns across Google, Bing, and Apple Search
• At least 7 figures in ad spend ($1 million – $10 million minimum) across your career
• Demonstrated history of achieving profitable ROAS whether that’s for a variety of clients or in-house
• Deep knowledge liaisoning with products to set up events on different ad platforms as well as ensuring all events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as Rockerbox, AppsFlyer, etc is a major plus)
• You must have experience working with the branding/creative team to produce high-quality ad assets that have proven to capture an audience’s attention and are on par with the branding guidelines
• You must have experience walking through a reporting structure to communicate/display ad performance across search, display, Youtube, shopping, etc and report on ongoing experiments that need to be tested
• You must be highly analytical and prioritize achieving client KPIs
• Expertise with the intersection of paid, owned, and earned media in SEM campaign orchestration
• Passionate about the SEM landscape and can demonstrate thought leadership in the space
• You have strong knowledge of Google Analytics, Semrush, Ahrefs, MOZ, etc
• Experience working with an SEO specialist to identify keyword opportunities that have led to high ad engagement is a major plus.

Benefits:

• Premium Healthcare (Medical, Dental, Vision)
• 401k with Match
• One Medical
• Commuter Benefits
• Unlimited PTO Policy
• Generous Parental Leave Policy
• Remote Work Policy
• Flexible Work Schedule
• Summer Fridays
• Annual Retreat
• Home Office Allowance
• Learning Budget
• GymPass – Company-Sponsored Gym Discounts at Most Major Local and National Gyms

Compensation: ​$77,000 – $100,000

NoGood

Coordinates and maintains marketing initiatives for the Company by implementing marketing campaigns, maintaining promotional materials inventory, assist in planning meetings and trade shows, develop web content, and overall work to strengthen and promote brand recognition and sales.

Assist with building company sales goals and efforts to increase revenue and launch products as needed. Provide support for the internal and external sales team.

JOB ACCOUNTABILITIES:

· Ensure consistent presentation of company image through digital, print, and social media advert by upkeep of the Company’s websites including but not limited to, content updates, additions, search engine optimization, etc.

· Willingness to learn medical software and adapt quickly

· Promotes products or services at conventions, seminars, and trade shows.

· Assists in preparation and attends meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists

· Contributes to the maintenance and growth of the Company’s Social Media Account based on market trends and goals of the Company

· Helps to manage and develop marketing materials ensuring they are relevant by assessing current inventory and forecasting future supply demands.

· Assist in the artwork design, creation, and execution of brochures, business cards, advertisements, presentations, coupons, flyers, etc.

· Works closely with sales to ensure campaign goals are achieved and tracks public responses.

· Assists with maintaining sales training materials for when new sales representatives join the company.

· Listens to and works closely with the sales team, enabling them to meet their objectives by providing them with the appropriate tools and materials to attract and drive new business

· Assists with monitoring bid sites and assists with completion of all Bids, RFP’s and RFI’s.

· Prepares reports by collecting and analyzing information.

COMPETENCIES:

• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives
• Problem Solving – Identifies and resolves problems time efficiently; Gathers and analyzes information; Develops solutions; Works well in group problem solving situations; Uses reason
• Customer Service – Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance
• Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Conserves company resources
• Oral Communication – Speaks clearly and persuasively; Listens and gets clarification when necessary; Responds informatively to questions
• Written Communication – Writes clearly and concisely; Edits work; Varies writing style to meet specific needs; Presents numerical data effectively; Able to read and interpret written information
• Social perceptiveness
• Working knowledge of Microsoft Office (Word, Excel, Outlook, Teams, etc), Adobe Creative Suite
• Knowledge of WordPress, Google Analytics, and SEO a plus.
• Willingness to learn new technologies to enable marketing to stay current in the marketplace

SUPERVISORY RESPONSIBILITY:

This position does not have supervisory responsibilities.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The physical demands to successfully perform the essential functions of this job are as follows:

• While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time; talk or hear.
• The employee is occasionally required to stand; climb or balance; and stoop, kneel, crouch or crawl.
• Ability to uphold the stress of traveling.
• The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

POSITION TYPE/ EXPECTED HOURS OF WORK:

This is a Full-Time Non-Exempt* position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m

TRAVEL:

Ability to travel up to but not limited to 20% of the year, domestic & international

JOB QUALIFICATIONS:

• Minimum Education: Bachelor’s degree or higher in Marketing, Communications, or related field
• Minimum Experience: 2 years in social media marketing, sales and SEO
• Preferred Experience: 3-5 years, or equivalent combination of education and experience
• Valid Driver’s License
• Experience in Trade Show Coordination a plus

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Salary: $40,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person

EndoSoft

Global entertainment company seeking a Marketing Manager to join their team onsite in New York City. This exciting opportunity is with one of the most popular TV network brands in the business! This role is focused in full cycle campaign development and management. This position will be located on site in the New York office and is a 6+ month contract with potential for extension or conversion to permanent employment.

• Rate range: $30-40/hr

Responsibilities:

• Manage 360 degree campaigns & projects across creative marketing from strategy to analysis
• Lead campaigns on specific programs & franchises including developing creative/marketing briefs, execution, and communication across departments
• manage and track budgets and production
• media buying and strategy
• integrate primary and secondary research in regards to consumer behavior and motivations
• manage and oversee timelines, route materials for approval, asset delivery

Required Qualifications:

• 5+ years experience in a marketing / advertising position within broadcast TV / entertainment
• BA degree in related field
• experience in brand management, entertainment/media/television marketing, or image oriented consumer product marketing or advertising agency experience
• project management and budgeting skills
• must provide examples of marketing plans, show launches, creative campaigns
• passion for entertainment and pop culture

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Are you a Rockstar at managing digital advertising campaigns? We are hunting for the next great addition to the VELOX team. The right person to join our team will be ambitious and motivated to be the best in digital advertising. You should love exploring the newest, latest, and greatest. You’ll also want to share this knowledge with our account managers and our clients.

We are an ROI-driven agency. Our clients demand performance, and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.

This position will focus on Google Ads, Facebook Ads, Pinterest, and Microsoft Advertising. You’ll participate in strategy discussions to yield more conversions for our clients and help set scaling points.

You should be able to work with our strategic, creative, and technical teams to learn the key points of any campaign, and then create and execute the campaign. The perfect candidate must have a strong analytical mindset, a passion for marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions. There is administrative work related to the position, you’ll need to make sure the numbers all match up for our clients, reporting, and billing.

To get an interview for this position, you must be:

• A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
• A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
• Able to convey compelling messages and transform complex concepts into clear communications.
• Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.

**** This is a full-time in-house position at our office in Boise, Idaho. ****

Responsibilities

• Lead bid management strategies for PPC campaigns ranging from $5-7 figures monthly spend primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
• Serve as the daily client-facing contact, working with our clients – addressing questions and requests as they arise.
• Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
• Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
• Constant ongoing creation of keywords, display banners, and ad copy
• Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
• Work with cross-functional teams on increasing ad relevancy scores and average ad position
• Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
• Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

Required Skills

• 3+ years in Managing Ad Campaigns
• 2+ years of Google Ads Experience
• 2+ years of Facebook Ads Experience
• A genuine passion for online marketing & paid search/media
• Google Ads & Facebook Ads Certified
• Strong communication skills; able to communicate complex information clearly
• Affiliate marketing experience a plus
• Undergraduate degree in business/marketing or equivalent experience

Benefits

• Top-Tier Competitive Compensation
• Health, Dental, & Vision Insurance (Company Matched)
• Generous 401k (Company Matched)
• Life Insurance (Company Paid)
• 3 Weeks of Paid Vacation & 12 Paid Holidays
• Empowered Work Schedules
• Private Downtown Parking (Company Paid)
• Walking Distance to Greenbelt & BODO
• On-Site Gym & Complimentary Personal Training (Weekly)
• Team Building Events, Catered Lunches & Numerous Company Parties
• Kombucha On Tap!

What’s our culture like?

We’re kind of like one big (or small depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and “always striving for greatness” is the name of our game.

VELOX Media

Our client is a dynamic and innovative tech company seeking a results-driven and experienced Marketing Manager to join their team and lead marketing efforts. The ideal candidate will have a strong background in both B2B and B2C marketing, possess a deep understanding of digital marketing strategies, and excel in utilizing key marketing tools and platforms to drive demand generation and overall marketing success.

Note: This position is in office full time in White Plains, New York.

Position Overview:

As the Marketing Manager, you will play a pivotal role in shaping our marketing initiatives to drive growth and support our holistic marketing strategy. You will be responsible for developing and executing integrated campaigns, leveraging your expertise in various marketing technologies, including HubSpot, Salesforce, Mailchimp, and Google Analytics. In addition to driving demand generation efforts, you will collaborate closely with cross-functional teams, contributing to audience definition, campaign strategy, marketing content planning, and supporting product marketing initiatives, such as Go-To-Market (GTM) strategies. Your role will also involve people management, requiring strong leadership skills to guide and mentor a team of marketing professionals. This position offers the unique opportunity to work in a tech-focused environment and requires a hands-on approach to achieve marketing excellence.

Key Responsibilities:

• Develop and execute integrated B2B and B2C marketing campaigns that drive demand generation and achieve business objectives.
• Utilize your deep digital marketing aptitude to optimize performance across various channels, including social media, email, web, and search.
• Leverage marketing technologies such as HubSpot, Salesforce, Mailchimp, and Google Analytics to track, measure, and report on campaign effectiveness and ROI.
• Collaborate with cross-functional teams to define target audiences, create compelling messaging, and develop holistic campaign strategies.
• Lead the development and planning of marketing content that resonates with target audiences and supports brand messaging.
• Support product marketing initiatives, including Go-To-Market (GTM) strategies, by providing insights and collaborating on campaign execution.
• Manage a team of marketing professionals, fostering a collaborative and innovative work environment.
• Stay current with industry trends, competitive landscape, and emerging technologies to ensure marketing strategies remain relevant and effective.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 4+ years of experience in marketing roles, with a demonstrated track record in B2B and B2C environments.
• Strong digital marketing aptitude with hands-on experience in HubSpot, Salesforce, Mailchimp, Google Analytics, and other relevant platforms.
• Proven experience in driving demand generation initiatives and achieving measurable results.
• Ability to contribute to a holistic marketing strategy, including audience definition, integrated campaign strategy, and marketing content planning.
• Experience supporting product marketing initiatives, including Go-To-Market (GTM) strategies.
• People management experience with the ability to lead and inspire a team.
• Comfortable working in a fast-paced tech or B2B environment.
• Exceptional communication, collaboration, and leadership skills.
• Ability to commute into White Plains, New York 5 days a week.

What We Offer:

• Competitive salary and bonus
• Comprehensive benefits package, including health, dental, and retirement plans..
• Collaborative and inclusive work culture that values innovation and creativity.
• Professional growth and development opportunities within a rapidly evolving industry.
• If you are a passionate and driven marketer with a strong digital marketing aptitude, a proven track record in B2B and B2C environments, and the ability to lead and inspire a team, we invite you to apply for this exciting opportunity to shape the future of digital advertising at our innovative AdTech company.

Robert Half

One of Talentpair’s Trusted Partners is searching for a Director of Product Marketing.

Position Summary

Our Product Marketing (outbound) leader is a key team member, carrying significant responsibility. This posting requires demonstrated ability to do the full range broad spectrum of outbound product marketing tasks as an individual contributor, and aptitude to build & manage a growing team. Your initial responsibility is to build and execute the marketing launch plan for the company and our first products, with a target date of Q1-2024. You’ll be responsible for a high-impact introduction of the company to the market and will manage company resources and external agencies to maximize success. With a successful launch and initial adoption underway you’ll then grow a team to expand the marketing staff to run concurrent campaigns and marketing activities.

Position Level

• The level of this role depends on the candidate’s experience and acumen: Director – Senior Director.

Specific Responsibilities

• In first 30 days develop a company & product launch plan for management review; in 60 days retain agencies and vendors to execute launch; in 90 days final review for approval to execute.
• Personally own and curate the company Key Message Document and Corporate Intro Presentation
• Develop full suite of product collateral (initially as author, later hiring a technical writer). This includes product briefs, data sheets, reference guides, training material.
• Editor for white papers by company executives, ghost-authoring conference presentations
• Manage periodic communications channels such as blogs, newsletters and announcements/releases
• Plan and execute education sessions including seminars (in-person), webinars (virtual) and hybrid
• Manage the digital marketing activities of the company include website, keywords, digital advertising
• Integrate marketing efforts with partners to develop campaigns that leverage partner’s customer base, geographic footprint, or domain-specific expertise.

Required Qualifications & Attributes

• 15+ years of semiconductor or systems product marketing
• Must have customer-facing experience with AI/ML solutions including hardware and software. Ideally with experience in multi-channel AI smart vision and Large Language Models (LLMs)
• Understanding at depth of AI basics, network model accuracy and quantization tradeoffs, and industry standard deployment processes
• Firm grasp of the AI landscape including frameworks, neural network categories, training & inference
• integration, hardware vendors, ISVs, systems integrators, and AI adoption cycles
• Degree (BS/MS/PhD) in Electrical Engineering, Computer Science, Computing Engineer, Data Science, or core sciences (math, physics, chemistry)
• Superb writing and communication skills. Able author compelling marketing documents and tools that generate market impact, demand creation and competitive advantage.

Talentpair

Digital Edge provides digital marketing strategies and solutions for Destination Marketing Organizations (DMOs) to increase awareness of their destination’s products, experiences, and distinct differences. Our solutions are crafted to engage with visitors and influence them to choose a destination for vacationing or business.

As the Manager of Paid Media and Analytics, your focus will be on planning and executing the media plans for Digital Edge’s portfolio of clients. This role is ultimately responsible for the full media planning cycle (planning, activation, measurement), including developing innovative and performance-driven paid media deliverables, the management and optimization of paid media campaigns, and reporting on KPIs to achieve our clients’ objectives and goals. This role will be highly analytical and very hands-on to help lead our team of Paid Media Specialists to be on the cutting edge of understanding and implementing emerging B2B media tactics. This position will report to the VP of Marketing Strategy.

MUST BE LOCATED WITHIN THE JACKSONVILLE, FL METRO AREA TO BE CONSIDERED 

Responsibilities and Duties

• Independently manage the day-to-day media campaigns for Digital Edge’s select key clients
• Oversee and assist Paid Media Specialists during campaign planning, execution, and measurement phases for their portfolio of clients
• Stay up to date with best practices and new media products, provide mentorship to the team
• Drive continuous A/B testing to enhance paid media efforts
• Provide strategic guidance on driving traffic, conversions, and ROI for all paid media channels, including but not limited to programmatic, paid search, paid social, and retargeting campaigns
• Oversee monthly/quarterly/annual reporting and analyze findings; deliver results to clients and make recommendations for improvements
• Identify trends and provide actionable insights to optimize campaigns and improve overall paid media performance
• Lead the internal media team, ensuring accountability to deadlines and KPIs, as well as the mentorship of skills needed to deliver against Digital Edge’s paid media objectives
• Provide support to the VP of Marketing Strategy and other leadership team members as needed to ensure our clients’ and prospects’ needs are met with strategic thought and aligned with their outlined objectives and goals 
• Be innovative and forward-thinking, providing new service and program ideas based on marketing trends, industry needs, etc. to enhance our media campaigns
• Create a positive, collaborative, supportive culture by being solution-oriented, and encouraging accountability and respect

Qualifications and Skills

• 5+ years of paid media experience; B2B/agency experience preferred
• 2+ years of leadership experience in guiding internal media teams
• Demonstrated knowledge of managing paid media campaigns on Google, Facebook, LinkedIn, Twitter, and programmatic platforms.
• Experience with managing SEM campaigns, and expertise in CTV/OTT is a plus
• Advanced knowledge of Google Analytics 4 and other analytics platforms, a solid understanding of web metrics
• Experience working with campaign data and ability to analyze and extract actionable insights
• Understand the flow of data between marketing campaigns, website analytics, and reporting tools
• Proficiency in all aspects of media campaign management: assistance with creative and content development, campaign setup, ad trafficking, optimizations, and reporting and analysis
• Data-driven, digital-savvy individual who thrives in a fast-paced, collaborative environment
• Strong attention to detail, with the ability to handle multiple projects simultaneously
• Ability to learn quickly, multi-task, and translate learning into executable ideas promptly
• Team-oriented operating style with effective interpersonal skills that allow successful business interactions with individuals of all leadership styles, personalities, and career levels
• Strong communication skills, spanning from written correspondence to oral presentations

Compensation and Benefits

• Industry: Travel and Tourism
• Annual Salary: 65K-70K 
• Flex work schedule – in-office collaboration 3 days per week
• Health, Dental, Vision Benefits 
• Laptop
• 13 Days Personal Time Off (PTO) after 90 days on an accrual basis
• 13 Paid Holidays annually
• Simple IRA Plan with Employer Contribution

Digital Edge Marketing Agency

Mosaic is the leading North American integrated marketing and sales agency, specializing sales, training, experiential, and digital & virtual solutions. At Mosaic, we are never satisfied with the status quo and are in constant search for new ideas and new ways to help our clients build their brands amidst the evolving dynamic of empowered consumers, leveraging new technologies and approaches. Together as a team we deliver for those results to our clients every day. Mosaic is not about standing out from the crowd – we lead it!

The Microsoft Market Manager role is responsible for driving the overall operation of his/her retail stores through assisted sales, training and merchandising. The Market Manager ensures retail associates are equipped with the latest tools and information on Microsoft products/services through training. Overall, the Market Manager will conduct exciting and engaging demo/selling days while maintaining Microsoft brand standards through merchandising.

Essential Functions of this Position

• Drive the sales of Windows, Office, Surface, & PC Accessories at key Microsoft retail stores
• Provide quality product demonstrations to consumers within key retail stores driving sales handoffs to the retailer associates. (Creating the best customer experience with Microsoft products and services)
• Deliver single and group Microsoft product trainings to retail associates
• Protect the Microsoft brand and ensure branded areas are set to standards through merchandising, stocking, pricing, cleaning, etc.
• Initiate and maintain business relationships at the retail and client level
• Build strong relationships with retail store leadership and associates
• Daily visit reporting through Microsoft’s reporting site (Each visit) along with social media visit recaps
• Training and leading a team of seasonal part-time reps within the market
• Other duties as assigned

Qualifications:

• ​​3 – 5 years’ experience in retail, retail operations, retail distribution, merchandising, sales, marketing or within a service organization preferred
• Consumer electronics or wireless experience is a plus
• Prefer Windows and Wireless Industry knowledge & experience
• Supervisory experience a plus
• Strong selling, presentation, and computer skills
• Previous account management experience preferred in a marketing environment
• Must have a valid driver’s license
• All employees that are required to use their personal vehicle for business purposes are required to provide Mosaic with evidence of insurance and agree in writing to keep this insurance current throughout employment.
• Visual Merchandising experience – Able to read and follow a planogram
• Training experience, one on one and in groups
• High School Diploma/GED

Along with competitive pay, we offer a comprehensive benefits program. Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role may be eligible for the following:

• Medical, Dental, Vision, and Telehealth
• Basic Life Insurance and AD&D
• Voluntary Life Insurance
• Short Term and Long Term Disability
• Flexible Spending Account
• Health Reimbursement Account
• 401(k) match
• Legal Insurance
• Pet Insurance
• Employee Assistance Program
• Employee Discount Program
• Tuition Assistance Plan
• Paid Time Off and Company Paid Holidays

Mosaic North America is an Equal Opportunity Employer

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

Mosaic North America