Minnesota Casting Calls & Acting Auditions

The Group Creative Director functions as a senior representative of the agency on a given piece of business, group, or discipline. He/she is responsible for developing close relationships with top client management as well as leading copywriting for the client or team. This role bears final responsibility for the agency’s creative recommendations and performance and, together with the agency’s Account staff, is responsible for its advertising product.

The Group Creative Director reports to the Executive Creative Director and leads people and projects while also formulating and executing concepts of his/her own.

MAJOR RESPONSIBILITIES

The Group Creative Director partners with Account and Strategy teams in developing overall project strategy, articulating insights into actionable concepts.

• Leadership – Act as and be perceived as the concept and copywriting expert by client and agency alike.
• Financial Responsibility – Assists with profitable creative group management, which includes staff utilization, freelance usage and expense oversight.
• Client Relationship – Creates a positive, engaging relationship leading clients through concepts that result in the best work for the client and agency.
• Drives agency culture to think and dream bigger.
• Management that demonstrates a “manage by doing” style, enabling the agency to be its best – best work, most efficient, most engaged.

Specific Creative Responsibility:

The Group Creative Director is responsible for concepting and creative on assigned accounts.

• Develop concepts that reflect strategy; are appropriate for the brand/product personality and are unique to the category and client.
• Establish standards and lead effort to continuously improve agencies creative quality
• Review, edit and refine creative from concept to production to ensure a top quality end product
• Is an expert in all types of advertising and communication including digital, social media, and emerging technology
• Work seamlessly with team members to ensure conceptual/tonal integrity for the final product
• Lead creative presentations to clients and/or internal creative reviews and coaches team members to grow in their presentation and persuasion skills
• Remain current with and communicate industry trends and techniques

Internal Agency Responsibilities:

The Group Creative Director has specific internal agency responsibilities that set an example for the entire account group.

• Training

-Provide structured and unstructured training opportunities for members of the creative group to learn the next level up and what they need to achieve to be successful.

-Direct and guide fellow creatives in brainstorming and development, providing clear/objective critiques during the process.

• Utilization of Agency Resources – Effectively manage the agency’s resources and relationships with other departments in the agency.
• Administration – Adhere to and support agency/departmental policies and systems and assist the ECD in providing leadership within the creative department.

Agency Corporate Responsibilities:

The Group Creative Director has a responsibility to the corporation as a whole.

• Agency Representative in the Community – Member of clubs and organizations and propagation of the business and advertising communities.
• Agency Growth – Help pursue new business opportunities with prospective clients and identify growth opportunities with current clients.
• Agency Commitment – Demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency.
• Agency Culture – Reflection of agency core values: curious, creative and courageous in all work done

Curious-We never stop learning or exploring

Creative-We light up the room with engaging imagination

Courageous-We are fearless and are up for any challenge

Required/Desired Qualifications based on Director-level experience:

• 15+ years in the industry
• Copywriter
• Broad category and creative expertise
• 5+ years of experience managing teams

Yamamoto

THE ROLE

We are looking for a Sr. Art Director/Graphic Designer who thrives in a fast-paced environment and loves the challenge of developing creative rooted in strategic insights. You will collaborate with a savvy, ambitious marketing team to generate concepts for brand identities, campaigns, and collateral. You should be well versed in multi-channel creative, print, digital, experiential, social and more. Be creatively curious and energized by new challenges. Web design and motion graphics experience is a bonus but not required.

A successful candidate will:

• Generate clear ideas and concepts in tandem with the marketing team
• Be a collaborative thinker, applying your design skills to a diverse set of deliverables
• Understand the importance of consumer mindset, and develop creative solutions rooted in strategic insights
• Take work from concept to final execution within deadlines
• Effectively manage time and responsibilities
• Able to articulate your ideas clearly and present to clients/team members
• Have a curious, creative mind and stay on top of all trends and tech
• Value continuous learning and knowledge sharing as it relates to new approaches, tools, and technology

WHAT IT TAKES

This role demands a strong portfolio, a keen eye for aesthetics and design, with strong communication skills. We are a fast growing company with diverse creative opportunities – we care about results and are all eager to jump in and get our hands dirty.

Important competencies to effectively perform this role include:

• Detail oriented with solid organizational skills
• Incorporate feedback and take/give direction well
• Low ego, despite exceptional creative talent
• Can work both independently and in a collaborative team environment
• Motivated individuals who are fueled by innovate thinking. Willing to take initiative, and has a desire to tackle challenging opportunities

WHAT YOUR RESUME SHOWS

A passion for beautiful design and smart creative solutions. A resilient, can-do attitude.

Some of the things you might bring to the role include:

• 5+ years of experience as an Art Director/Graphic Designer
• Demonstrated talent in Graphic Design/Visual Communications
• Hands on experience with logo design, typography, color theory, digital design, print production, image selection and package design
• Proficient use of the Adobe Suite or other visual design and wire-framing tools

THE OPPORTUNITY

Xerxes Global Holdings is comprised of the following businesses:

Blue Ops specializes in strategic M&A advisory and business growth in private equity, investment banking, portfolio companies and more.

EBM Software delivers performance software solutions that drive growth for private equity funds, investment banks and middle market to large corporations.

The Association of Retail and Consumer Professionals (ARC) is the parent organization of the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA).

Employees here are an elite group of bright, strategic thinkers. They are encouraged to take the ball and run with it, and there’s no question your individual impact can be felt. Our employees are highly valued on an individual level and are always pushed to grow and continuously move onward and upward in their careers. Here, you’ll be working side-by-side with top-level executives and thought-leaders, making connections and constantly learning. We do everything possible to ensure you’re able to grow and shine in your role.

Xerxes Global, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Xerxes Global

The Group Creative Director functions as a senior representative of the agency on a given piece of business, group, or discipline. He/she is responsible for developing close relationships with top client management as well as leading copywriting for the client or team. This role bears final responsibility for the agency’s creative recommendations and performance and, together with the agency’s Account staff, is responsible for its advertising product.

The Group Creative Director reports to the Executive Creative Director and leads people and projects while also formulating and executing concepts of his/her own.

MAJOR RESPONSIBILITIES

The Group Creative Director partners with Account and Strategy teams in developing overall project strategy, articulating insights into actionable concepts.

• Leadership – Act as and be perceived as the concept and copywriting expert by client and agency alike.
• Financial Responsibility – Assists with profitable creative group management, which includes staff utilization, freelance usage and expense oversight.
• Client Relationship – Creates a positive, engaging relationship leading clients through concepts that result in the best work for the client and agency.
• Drives agency culture to think and dream bigger.
• Management that demonstrates a “manage by doing” style, enabling the agency to be its best – best work, most efficient, most engaged.

Specific Creative Responsibility:

The Group Creative Director is responsible for concepting and creative on assigned accounts.

• Develop concepts that reflect strategy; are appropriate for the brand/product personality and are unique to the category and client.
• Establish standards and lead effort to continuously improve agencies creative quality
• Review, edit and refine creative from concept to production to ensure a top quality end product
• Is an expert in all types of advertising and communication including digital, social media, and emerging technology
• Work seamlessly with team members to ensure conceptual/tonal integrity for the final product
• Lead creative presentations to clients and/or internal creative reviews and coaches team members to grow in their presentation and persuasion skills
• Remain current with and communicate industry trends and techniques

Internal Agency Responsibilities:

The Group Creative Director has specific internal agency responsibilities that set an example for the entire account group.

• Training

-Provide structured and unstructured training opportunities for members of the creative group to learn the next level up and what they need to achieve to be successful.

-Direct and guide fellow creatives in brainstorming and development, providing clear/objective critiques during the process.

• Utilization of Agency Resources – Effectively manage the agency’s resources and relationships with other departments in the agency.
• Administration – Adhere to and support agency/departmental policies and systems and assist the ECD in providing leadership within the creative department.

Agency Corporate Responsibilities:

The Group Creative Director has a responsibility to the corporation as a whole.

• Agency Representative in the Community – Member of clubs and organizations and propagation of the business and advertising communities.
• Agency Growth – Help pursue new business opportunities with prospective clients and identify growth opportunities with current clients.
• Agency Commitment – Demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency.
• Agency Culture – Reflection of agency core values: curious, creative and courageous in all work done

Curious-We never stop learning or exploring

Creative-We light up the room with engaging imagination

Courageous-We are fearless and are up for any challenge

Required/Desired Qualifications based on Director-level experience:

• 15+ years in the industry
• Copywriter
• Broad category and creative expertise
• 5+ years of experience managing teams

Yamamoto

This is a W2 contract opportunity.

Duration: 5 months (parental leave)

Location: Minneapolis (hybrid)

Hours: 30/week

Pay Rate: $42/hr – $52/hr

Our Fortune50 client in the retail space is looking for an Art Director to cover parental leave. Please only apply if you currently live in Minnesota and are comfortable working in Minneapolis. The primary roles of the Art Director is on-set art direction of Photographers, stylists, and other crew members and creation or maintenance of creative style guidelines for owned brands

Requirements:

• 4-5+ years of on-set experience
• Take ideas from concept to production to final execution with ease.
• Drive the set, keeping on pace and meeting brand standards in a collaborative environment.
• Excel at time management and the ability to manage multiple simultaneous deadlines
• Previous experience on set with eComm product and editorial for home, interior decor, and/or grocery is preferred

Other skills include:

• InDesign
• Flexible and able to work with tight deadlines in a fast-paced environment
• Detail-oriented team player
• Excellent problem-solving skills
• Collaborative post-production image oversight
• Image quality control
• Creating and updating style guides in line with brand standards

Who We Are

Creatis is part of the 24 Seven family of brands. We provide contract, interim leadership, and direct-hire talent to our clients. Our sister company, Antenna, provides staffing and direct hire solutions as well as the full services of a professional design studio. Creatis provides a better way to make marketing work. We do this by connecting marketers with companies to help them adapt and grow their business. Our goal is to understand you, so we can advocate for your interests and help you steer your career. If you are looking for your next marketing opportunity, we are here to help.

Creatis

Antenna is looking for a talented Associate Brand Manager to join the team at one of our clients. This is a full-time contract role that will last for 9 months. This is a hybrid role with in-office days located in Minneapolis, MN. Please apply only if you are able to work in Minneapolis in a hybrid capacity. In this role, you will lead the client’s team in marketing to help their brand into new areas of growth. You will have the opportunity to support two of the largest growth opportunities within their business.

Responsibilities

• Participate in and lead aspects of the development of the brand strategy to achieve long-term and short-term business goals, including strategic planning
• Identify new, innovative ideas to drive brand growth
• Develop & execute new marketing and product strategies & ideas
• Develop and execute general management plans which include input into volume, profit, and share objectives
• Lead teams of internal and external cross-functional partners in the development and execution of brand management strategies including product development, packaging, trade and pricing, and business operations
• Provide support to the sales organization with regard to marketing initiatives
• Take Responsibility for analyzing brand performance and competitive environment to assess overall business, lead reporting of key business metrics, and identify insights and actions
• Assist in the development of the marketing plan to achieve annual sales & profit objectives

Qualifications

• Bachelor’s Degree in Marketing, Finance, or Business Administration
• MBA preferred, but not required
• 1-3 years of Brand Management experience or 3-5 years of relevant marketing experience
• CPG industry experience preferred
• Strong leadership qualities and team skills
• Excellent project management skills
• Ability to conduct business analytics with proficiency in Nielsen/IRI syndicated data preferred
• Flawless verbal and written communication skills
• Ability to lead and influence cross-functional teams and all levels of management, as well as external business partners
• Results-driven attitude
• Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.

Who We Are

Antenna is part of the 24 Seven family of brands. We provide contract, interim leadership, and direct-hire talent to our clients. Our sister company, Creatis, provides staffing and direct hire solutions as well as the full services of a professional design studio. Antenna provides a better way to make marketing work. We do this by connecting marketers with companies to help them adapt and grow their business. Our goal is to understand you, so we can advocate for your interests and help you steer your career. If you are looking for your next marketing opportunity, we are here to help.

Antenna

Expected Travel: Up to 30%

Requisition ID: 7724

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Interventional – The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 Optimus™ Intra-Aortic Balloon Pump and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

This Sr. Global Product Manager will lead critical portfolio strategy efforts for Teleflex’s Interventional Oncology products. This role will involve collaborating with the product marketing leadership, research and development, and medical director for upstream projects as well as associated activities to support the portfolio. These key activities include:

• Develop marketing and strategic input for the interventional portfolio
• Build business case for future product portfolio and new market opportunities
• Execute new product development commitments, identify gaps, unmet clinical needs, recommend new products, new markets, and strategies
• Collaborate and align with marketing team and cross-functional team members to ensure future development plans will deliver overall revenue and profit objectives
• Develop and execute strategic portfolio lifecycle management

Principal Responsibilities

• Responsible for Franchise leadership developing and shaping the portfolio
• Develop and maintain portfolio roadmaps and market models, providing guidance and direction to the organization
• Collaborate with Director of Global Marketing for Business Unit Strategic Plan development
• Lead cross-regional and cross-functional team(s) to drive Global Strategy
• Become subject matter expert of interventional oncology procedures as well as key decision makers, clinical needs, healthcare economics, and market opportunities
• Be the advocate for global markets and global market development at the business unit level
• Understand the market trends, size and competitive landscape
• Develop and and maintain portfolio-level healthcare economic trends
• Maintain strong, consistent, and clear communication and expectations with all stakeholders on a continual basis
• Represent the ‘voice of the customer’ – drive optimal utilization of market information and analysis to guide insights and decision-making for market specifications for unmet clinical user needs
• Develop Peer-to-Peer exchange environments through Medical Advisory Boards.
• Lead and implement comprehensive market research and generate compelling market insights based on research, data, and feedback.
• Lead cross-geographic and cross-functional team(s) for new product development
• Be the advocate for international market development at the business unit level
• Maintain and develop relationships with key opinion leaders (KOLs) and leverage relationship with KOLs for regional voice of customer (VOC) and new idea generation.
• Explore, identify, and recommend new products, markets, and strategies
• Define, address and overcome new product related issues, including defining product specifications, operational factors, human factors, customer needs, regulatory and distribution hurdles, timelines, forecasts, value proposition and entry/ exit strategies
• Work closely with cross functional partners relative to NPD process, product positioning/messaging and forecasting for new product opportunities
• Contribute to attracting top talent
• Lead through positive influence across cross functional teams and with senior executives
• Partner with Corporate Business Development team to support strategic mergers and acquisitions
• Perform duties in compliance with environmental, health and safety related site rules, policies or governmental regulations.

Education / Experience Requirements

• Bachelor’s Degree (BA/BS) required. Master’s Degree (preferred).
• 5+ years proven experience in upstream marketing, strategy, and product management.
• 3+ years of relevant market, technical and/or clinical experience within Interventional Oncology
• Specific medical device product management experience strongly preferred

Specialized Skills / Other Requirements

• Global experience with the ability to interact with international markets
• Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required
• Demonstrable leadership experience managing portfolio and product development initiatives in the medical device industry
• Independent thinking and high level of initiative.
• Ability to interpret and analyze market data and marketing plans to develop appropriate communications program strategies and tactics
• Strong problem solving and critical thinking skills
• Ability to formulate and manage budgets
• Extremely detail oriented
• Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships
• Superior writing, editing, and presentation skills
• Strong computer skills, especially MS Excel, Word, and PPT, web & email marketing experience
• Ability to work within the constraints of a regulated industry while maintaining and elevating creative outputs
• Understanding of products, their use environments, and audiences
• Understanding of overall healthcare environment/landscape
• Ability to make timely, strategic decisions in an ambiguous, face-paced environment
• Solid business acumen
• Experience with successful product and brand launches
• Robust project management skills
• Experience creating effective messaging
• Strong influence management skills

TRAVEL REQUIRED: Up to 30%

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.

Teleflex is the home of Arrow®, Deknatel®, Hudson RCI®, LMA®, Pilling®, Rüsch®, UroLift® and Weck® – trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2021 Teleflex Incorporated. All rights reserved.

Teleflex

As a Product Manager for the Understanding and Deciding team under the Digital Shopping Experience portfolio, you will partner with key internal teams, engage in customer research and execute data-driven prioritization. Your work will help design, build, and launch initiatives driving supporting both customer needs and business objectives and key results. You will champion your strategy and obtain buy-in from key stakeholders across the organization, including executive leadership. 

This role is hybrid, which means you must be located within a drivable distance to one of our Best Buy corporate offices in Richfield, MN, Atlanta, GA, Boston, GA or Seattle, WA. You may be asked to come into the office up to three days per week.
 
What you’ll do

• Effectively craft clear product outcomes and vision for complex products with limited supervision, clearly demonstrating understanding of the product goals and organizational needs
• Demonstrate skills in connecting Best Buy’s broader strategic vision to their own product and product vision
• Effectively translate business strategies into product strategies, value increments, and product specifications to deliver against our core customer value propositions, and our company strategic and financial goals
• Help manage the creation and maintenance of user stories and business requirements for new features and enhancements leveraging multiple work streams
• Prioritize new feature launches based on competitive analysis, industry trends, emerging technologies and company vision
• Analyze complex data sets and leverage that analysis to make data-driven product decisions

Minimum qualifications

• Bachelor’s degree in IT, computer science, engineering, business, marketing or related fields OR equivalent experience
• 2 or more years of Product Management experience, OR experience working with engineers, user experience, strategy, etc.
• 1 or more years of relevant experience in strategy creation, customer-focused solutioning, cross-functional leadership, or related areas

Preferred qualifications

• 4 or more years of Product Management experience, OR experience working with development, user experience, strategy, or related areas
• 1 or more years of experience with direct people management and/or team management
• Proven ability to prioritize and identify critical paths to meet deadlines, given many stakeholder inputs, and digital or enterprise deadlines. 
• Proven ability to influence cross functional team(s) without formal authority.

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
•    Competitive pay
•    Generous employee discount
•    Financial savings and retirement resources
•    Support for your physical and mental well-being

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy

ON SITE IN MN!

Hybrid

70K Salary

Primary Objective of Position: The Senior Specialist, Product Marketing focused on IoT (Internet of Things) products, will work collaboratively with cross-functional partners to develop a customer value-focused marketing strategy that tells the story of transformation and innovation. Because we push boundaries every day, your most critical skills will be building relationships and leveraging those relationships to activate our marketing strategy, ensuring that our campaigns meet internal expectations and resonate with external audiences.

Key Areas of Responsibility

• Work with Product Teams, Sales, Digital Team, Engineering etc. to develop and maintain subject matter expertise, primarily focused on our smart and connected IoT products, but also our Class A, B, and C products (as needed)
• Intimately understand the needs and pain points of our target customers for our smart and connected Internet of Things (IoT) products and develop marketing tactics that effectively draw them to our offerings. (IoT is the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.)
• Help develop marketing strategy (including KPIs) for smart, connected IoT products and drive execution of said strategy
• Own the development of targeted marketing campaigns and assets focused on improving business KPIs.
• Develop a diverse marketing toolkit to aid in launching new IoT products and services across all channels[MF1]
• Support development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
• Attend all relevant team and product meetings as the representative from the marketing team and own any and all marketing-related deliverables coming out of these meetings.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns supporting Intel IoT
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor the status of corporate trademarks to ensure proper usage-including documentation of initial trademark requests to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to ad agencies.
• Assist the training department with the development of materials for Sourcebook.
• Other duties as assigned based on business needs.

Critical Competencies

• Demonstrated exceptional multi-variable program management skills and tools fluency. Comfortable working autonomously and driving projects to completion
• Fluency with the IoT ecosystem, consumer-facing products, solutions, and service types and offerings, and key influence- and buying audiences and insights
• Takes an iterative, data-driven approach to marketing and effectively gathers, analyzes, and reports on campaign effectiveness to key stakeholders
• Self-starter, high level of initiative, and self-motivated with proven ability to collaborate in a fast-paced, constantly evolving environment
• Outstanding partner relationship, collaboration, and communications skills, ability to influence while maintaining positive relationships, and a solid comfort level interacting with management and stakeholders.
• Track record of implementing strategic, proactive, and innovative marketing communications programs that excite, persuades and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Experience in large enterprise environments is helpful. Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results

Education and Experience:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3+ years of relevant marketing, advertising, and/or branding experience
• Knowledge of major industry trends and Intel’s IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities
• This position requires some travel to other Winnebago locations and shows

Robert Half

The Senior Digital Marketing Leader will create, lead, and execute the digital transformation of Cambria marketing capabilities and user experience of our B2B and B2C customers, focused on evolving all digital experiences to be more intuitive, personalized, intelligent and effective in driving business results.

This position will proactively partner with Digital Product Management on the strategy and roadmap for evolving the marketing technology stack through a new marketing cloud ecosystem.

Essential Duties and Responsibilities:

• Responsible for development and execution of digital marketing strategy that aligns to customer needs and accelerates the growth of Cambria.
• Drive customers and end consumers through a digital decision journey for B2B and B2C experiences, while effectively capturing, nurturing and qualifying leads.
• Collaborate with Sales/Marketing/Finance Leadership, Product Management, and Engineering to align on strategic needs and plans to ensure effective return on investments, while ensuring buy-in and strategic alignment.
• Foster a culture of collaboration and interdependence with key partners in marketing, sales, sales operations, product
• development and customer service.
• Leverage our digital platforms and ecosystems to create digital experiences that are intuitive, personalized, intelligent and effective in driving business results, increasing customer acquisition and driving customer loyalty.
• Manage, mentor and grow a team of digital marketers responsible for web experience, digital operations, demand gen, paid media, search optimization, marketing automation and email.
• Manage agency relationship to ensure effective media spend and demand generation programs, continually optimizing and testing new methods and platforms; manage media performance and optimization to deliver effective results
• Manage multi-million-dollar advertising budget and optimize spend across key acquisition channels, including paid search, organic search, paid social, etc.
• Acts as a focal point for progress reporting on key initiatives and communicates to executives and other key stakeholders the strategy for driving marketing programs, the KPIs for measuring progress, and the inspiring and achieving buy in for what’s next.

Qualifications & Skills:

• Proven experience in building and advancing a high performing digital marketing team – with demonstrated expertise in digital
• platforms, strategies, vendors, and roles.
• Proven expertise in UI/UX, mobile experience optimization, SEO (on-page and technical), conversion rate optimization,
• customer journey mapping, digital advertising, and digital marketing strategy development.
• Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email/marketing automation and customer
• data. Adobe Experience Cloud preferred.
• Experience working with Agile IT teams to manage features roadmap.
• Demonstrated ability to drive results through cross-functional teams.
• Excellent communication, influencing and relationship-building skills across all levels in an organization.
• Comfortable working in a high volume, fast-paced, rapidly changing, results-oriented work environment
• Excellent written, oral and group presentation communication skills including the ability to articulate solutions in many formats
• so that they are consumable by executive leaders, development teams, business stakeholders, and audiences external to Cambria.

Minimum Requirements:

Education: Bachelor’s Degree Required, Masters Preferred

Experience: 8+ years and 5 years management experience

Systems: Fluency/mastery of of WebOps, Digital Advertising, UX/UI, Management and Optimization of DXPs, Customer Data Platforms (CDPs), Conversion Rate Optimization (CRO), Demand/Lead Gen, Branding, Vendor Negotiation, Agency Relationships, leveraging API/SaaS, Mobile App Strategy/ Creation/ Management. Expertise in Adobe Experience Manager, Marketo and Adobe Target.

Additional Requirements:

Managerial Responsibilities: Yes

Travel Requirements: Limited travel required, likely will be 10% or less annually

Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

For additional company information, please visit www.CambriaUSA.com

We are an equal opportunity employer.

M/W/VET/DISABLED

Cambria

We are seeking a Director of Digital Advertising to manage all aspects of our digital paid advertising efforts across all eCommerce PPC, display, paid social and corporate marketing, as well as B2B marking. The Director of Digital Advertising is tasked with overseeing advertising deployment over our entire marketing and sales funnel from awareness to post-purchase. These responsibilities include, but are not limited to, coaching, developing staff, exploring and implementing new technologies and automation, creating and implementing advertising strategies, responsibly deploying spend and managing advertising budgets to brand dependent KPI’s.

This position is ultimately responsible for efficiently deploying resources to ensure a full-funnel impact. They will strategize and actualize the paid-marketing plans, from concept to hands-on execution, as well as be responsible for tracking the department’s budget and KPI targets. We seek an organized, hands-on, get-it-done individual to work collaboratively with operations, marketing, sales, and brand partners.

The Director of Digital Advertising reports to the Sr. Director of D2C and will manage and develop a team of advertising specialists.

• Partner & collaborate closely with PPR’s marketing & E-commerce teams and external agencies to develop and execute robust digital advertising strategies and campaigns for brand partners and corporate initiatives: crafting detailed briefs across social, search, display, programmatic, emerging channels, etc. – setting KPIs, optimizing ads in real-time, and ensuring all ads are aligned to the overall objectives of the campaign: purchase/consumption, engagement, acquisition.
• Advise on advertising content strategy for all campaigns. Collaborate with internal and external content creators to deliver best in class advertising content, that is dynamic and engaging, and optimized for the advertising platform, placement, and objective. Analyze content performance and utilize data to provide timely feedback and recommendations.
• Collaborate with director and manager level team members to leverage first party data across all campaigns: testing ad targeting based on user preference/actions. Create advanced retargeting strategies, test variables across audiences and establish advertising benchmarks. Ensure that advertising pixels and relevant event tracking is implemented across channels ahead of campaign launch.
• Manage and develop the advertising and content team, as well as external agencies/tools to manage the reporting and analytics for all advertising campaigns. Use the data to optimize campaigns in real-time, measure effectiveness across targets, objectives, placement, and content. Provide internal/external stakeholders with campaign reports, giving context to the data, and highlighting wins and areas for improvement for each campaign – use these learnings to consistently evolve best practices.
• Work alongside the advertising team on advertising partnerships. Forming direct relationships with various media platforms and ad tech companies, finding opportunities to influence added value from partners around priority advertising campaigns. Collaborate with partners on beta launches and case studies, identifying new ways for us to reach customers through paid media to drive scalable and efficient results.
• Keep track of campaign budgets and advertising credits, working alongside team coordinator to ensure vendors are paid in a timely manner. Keeping all campaigns within budget and optimizing spend to drive cost effective results. When necessary, suggest budget increases to project leads/brand stakeholders, based on results.
• Partner with the marketing and content teams to bridge the gap between organic and paid social, ensuring that advertising campaigns are complimentary to organic activity
• Offer guidance to team members on influencer marketing campaigns. Helping marketing team to launch dynamic paid influencer campaigns that drive incremental awareness.

Who you are:

• 7 – 10+ years of experience in digital paid advertising, and data analytics/reporting in e-commerce, brand and B2B advertising, with expertise in real-time advertising optimization – must have expert industry knowledge leading advertising platforms such as Google, Meta, Amazon, Wal-Mart Connect, Criteo, Citrus Ad, Microsoft Bing, etc.
• Must have experience with Stackline, Pacvue, and Perpetua.
• Deep understanding of the importance of digital advertising content. Comfortable with giving constructive feedback to content creators to optimize content.
• Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under demanding timelines.
• An analytical advertiser, with an intuitive understanding of advertising reporting tools and the ability to develop tailored reporting across campaigns.
• A strong understanding of the marketing funnel and customer lifecycles. Understands how to harness first party data to target customers and connect the dots between paid and organic audience development channels, to drive efficient and scalable results across audiences.
• Skilled in the creation and delivery of presentations, giving context around data and crafting presentations with the audience in mind.
• Expert knowledge of various ad tech from planning tools to ad management software, ad-serving platforms and reporting systems.
• Ability to prioritize, problem solve, and mobilize while maintaining a positive and productive approach in high-pressure situations.
• Must be curious, adaptable, and passionate about e-commerce and digital marketing and advertising.

About Powerplay Retail:

Powerplay Retail connects the right brands with the right retailers—doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. At Powerplay Retail we have a combined 250 years of experience connecting the most innovative brands with the most important online and in-store retailers to launch and grow the world’s best brands. Our broad capabilities and Flexible Service Offerings (FSO’s) are focused on our partner’s needs and ensure they always get the right expertise and just the right time.

We’re real people who love what we do and take pride in our work. We don’t believe in gimmicks or crazy stunts—just in doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth. We are non-traditional, no sterile office vibes here. We also don’t let job titles define us, everyone has great ideas, no matter their title or department. We call ourselves a 15-year-old start up. Our business was built by riding the winds of change, adapting to the demands of the industry and our clients’ needs. We aren’t afraid of a new challenge. What sets us apart is we don’t just talk. We DO. We work hard and have the partnerships, relationships, and results to show for it.

We provide competitive salaries and benefits to make sure you and your families are taken care of. This includes a non-elective 3% 401K contribution, 75% of monthly insurance premiums paid for by Powerplay, flexible work environment, frequent food trucks, stocked refrigerators, happy hours, company outings, volunteer events and more!

Powerplay Retail. Where Brands and Retailers Achieve.

Powerplay Retail™