General Staff Jobs

Job description

Job Title: E-commerce Manager

Department: Marketing Department

Reports To: Marketing Director

Location: near DTLA

Salary Range: 95,000 – 125,000

Job Type: Full-Time

Taking inspiration from the latest trends and affinity for all things feminine, the creative collective behind ASTR The Label aims to immerse our customers into a world of effortless beauty. Since 2012, our brand has stood as a wearable interpretation of attainable style for all occasions. Featuring distinctive looks that exude romance and timeless grace, ASTR The Label offers collections that are recognized for their quality and unique combination of contemporary sophistication, versatility, and chic design. By catering to the fashion needs of the ASTR persona (HER), our collections continually feature on-trend and thoughtfully crafted garments for the modern woman. We believe fashion is more than just clothing – it truly expresses individuality, letting you elevate your wardrobe and embrace a style that’s uniquely your own.

Website

http://www.ASTRtheLabel.com

Summary:

ASTR is seeking an experienced E-commerce Manager to oversee ASTR’s online sales through our Shopify website. The E-commerce Manager is responsible for the entire lifecycle of the online sales process, including tactics, planning, content management, web analytics, web development, fulfillment, customer service, and budgeting. The ideal candidate will possess strong communication skills and have a passion for e-commerce and online technologies.

Responsibilities:

• Develop and implement comprehensive e-commerce tactics to drive website traffic, optimize user experience, and increase conversions and sales.
• Manage the day-to-day operations of the Shopify site, including product uploads, content creation, order processing, customer service, and troubleshooting.
• Monitor web analytics and create reports to analyze the performance of the website and marketing campaigns and make recommendations for improvement.
• Collaborate with marketing teams to develop promotions, SEO strategies, email campaigns, and social media content.
• Oversee the customer support process to ensure customer satisfaction and loyalty.
• Manage and update the product catalog, ensuring all product information is accurate and up-to-date.
• Coordinate with the fulfillment and logistics teams to ensure timely delivery of orders.
• Liaise with web developers to ensure the website is functional, efficient, and aligned with the company’s branding.
• Create and manage the e-commerce budget, and ensure sales targets are met.
• Keep up-to-date with emerging e-commerce trends and best practices, especially those specific to the Shopify platform.
• Ensure compliance with online selling regulations and practices.

As the eCommerce Manager, you’ll handle all aspects of running our retail website, develop eCommerce strategies and customer experiences in partnership with Marketing and Creative, and handle online fulfillment operations, digital retail initiatives, and customer support.

• Collaborate with the Marketing team to capitalize on online marketing opportunities while maintaining a consistent brand approach
• Your focus will be on driving online sales growth, meeting revenue goals, and identifying areas of opportunity
• Make astrthelabel.com an intuitive and engaging shopping experience
• Lead daily execution, focusing on increasing eCommerce sales and enhancing return on investment
• Develop and implement tactics to improve traffic, engagement, conversion, and profit margins
• Build the eCommerce roadmap and strengthen cross-functional management capabilities
• Lead eCommerce development projects
• Work with external resources and vendors to achieve business goals
• Continuously evaluate warehouse operations to drive improved performance, cost efficiency, and customer experience
• Monitor and drive key performance metrics for excellent customer experience and fulfillment
• Manage and adhere to the eCommerce operating budget, measuring and reporting on effectiveness
• Oversee customer service inquiries as needed

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, or related field
• At least 3-5 years of experience in e-commerce management with Shopify Plus
• Proficiency in web analytics tools (Google Analytics), SEO, and digital marketing strategies
• Strong understanding of e-commerce KPIs and Metrics
• A demonstrated ability to organize and present e-commerce data to aid in decision making
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Demonstrated ability to build relationships across organizational boundaries
• Experience with content management and site merchandising
• Knowledge of customer service principles and practices
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficient in Microsoft Office Suite, especially Excel

The ideal candidate has a strong background in building eCommerce retail from the ground up

• 5-7 years of experience in eCommerce and online marketing
• Track record of delivering results and making impactful decisions
• Strong strategic, analytical, and execution skills
• Expertise in current eCommerce industry best practices
• Extensive knowledge of the Shopify eCommerce platform and SEO/SEM
• Demonstrated dedication with the ability to lead projects from origin through execution
• Ability to learn, contribute and thrive in a fast-growing, dynamic environment
• Effective interpersonal skills, both oral and written
• Self-starter and entrepreneurial spirit with a hands-on approach

Preferred

Hands-On Experience with some or all of the following tools:

Klaviyo, Rockerbox, Google Analytics, Google Tag Manager, Github, Monday, JIRA ShipHero, Postscript

Application Instructions:

Please send your resume, cover letter, and examples of previous work or projects with a brief description of your role in each project to [insert email address or application link].

ASTR the Label

PLEASE NOTE

• We are seeking candidates with associate level/3-5 years experience working as a Project Manager in New and Sustaining Product Development in the Medical Device industry or an alike regulated industry.

• This is a Hybrid position (working both in-office and remotely) located in Lawrence, MA. The Hybrid work schedule requires the Project Manager to be physically working in the office multiple days a week.

• Technical Project Managers that have worked in the Medical Device industry, Med Tech, or Connected Health may be considered. Candidates that have worked in New Product Development Manufacturing or Engineering in the Medical Device industry may be considered.

Position Summary

We are seeking exceptionally talented and motivated individuals to join our growing Project Management team. Working with team members from many different locations across the globe, the PMO is part of a Product Division that fosters a dynamic, innovative and entrepreneurial environment focused on leveraging cutting-edge technology to develop industry-leading medical device products.

The Project Management team is responsible for the cross-functional management of selected critical product development programs and projects. This group of program and project management professionals ensures the successful definition, development and delivery of projects, adhering to critical processes, standards, and best practices, in order to provide on time delivery and significant value to our partners and clients.

Responsibilities

• As a project manager, you will be the key point of contact for all project and/or program related activities.
• Leads, manages, coordinates, and reports on multiple projects.
• Assembles and drives cross-functional project teams, identifies resources needed, and develops detailed project plans and schedules to ensure on-time completion of projects.
• Communicates frequently with team members and senior business stakeholders regarding project status and identifies and resolves project problems, issues and risks.
• Initiates action to identify and resolve project problems/issues and reports on mitigating steps and actions taken to ensure timely deliverables, project success and quality.
• Provides weekly status reports highlighting accomplishments, plans and issues to project team members and senior management.
• Develops and promotes best practice process and/or methodology improvements and efficiencies across the organization.
• Cultivates inter-departmental relationships with all stakeholders.
• Assemble and drive large cross-functional project teams, identify resources required, and develop detailed cross-functional project plans to ensure the on-time completion and launch of projects, which not only focus on delivering the technical components of the project but also the business readiness activities required to prepare our internal business groups and external customers for the project deliverables.
• Work collaboratively with your peers and managers within the Global Project Management Office to develop methods for continuously improving productivity and efficiency within the organization.
• Facilitate decision making between project team members.
• Escalation involvement around technical and non-technical issues that related to the project.

Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.

Education

• Bachelor’s Degree required; Advanced Degree desirable

Qualifications

• 3-5+ years of project management experience in a regulated manufacturing environment.
• Demonstrated ability to work across multiple job levels to achieve results
• Demonstrated experience managing a project team of 3 or more people with a preference of managing across multiple locations.
• Proven ability to manage multiple projects simultaneously in a deadline driven process.
• Consistent success in driving teams to meet aggressive deadlines.
• Experience in New Product Introduction lifecycles that include physical hardware as well as embedded or application software.
• Demonstrated use of sound and proven project management practices and tools, including excellent MS Office skills.
• Demonstrated ability to identify and implement process improvements to deliver projects more efficiently.
• Proven experience managing expectations and managing cross-functional teams.
• Excellent interpersonal, written and oral communication skills with all levels of the organization.
• Outstanding time management and organization skills.
• Confident team leader and consensus builder with strong motivational skills.
• Adept in problem solving and resolving conflict.
• Able to manage internal customer relationships and expectations, through negotiation and partnering.
• Able to cultivate strong inter- and intra-departmental relationships that promote a positive, execution-focused work environment.
• Ability to understand technical vision and communicate it to both technical and non-technical partners.
• Experience in an ISO environment and an FDA regulated environment is a plus.
• PMP certification is a plus.
• Medical Device development and manufacturing is a plus.
• Basic understanding of Design Controls and Operations (GMP, Process Validation etc.) is a plus.

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity.

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

Fresenius Medical Care North America

GROWING PRESTIGE SKINCARE COMPANY SEEKING STRONG PRODUCT DEVELOPMENT MANAGER IN LOS ANGELES!

They are seeking a Product Development Manager with Current skincare/beauty experience to lead all aspects of product development and drive innovation for the organization. You will work directly with upper management in all departments to develop the brand’s product strategy and will be responsible for product launches from concept through go-to-market execution.

The right candidate for this role is an entrepreneur at heart who thrives in a fast-paced, changing environment and possess a proven track record of helping to launch and/or scale businesses from the ground up.

Responsible

• Partner with CEO/Founder and marketing to develop rolling 3-year innovation pipeline, identify new product concepts and drive innovation

• Create and manage product briefs for new products

• Responsible for conducting competitive analysis and researching new ingredients, textures, products, and packaging

• Identify new formulators/contract manufacturers

• Interact directly with contract manufacturers and formulators to brief them, track formula development process, and drive progress from ideation to approval

• Ensure formula approvals are achieved on time with launch targets considered. • Evaluate formula submissions, provide feedback and re-directs, and select submissions to be presented back to key stakeholders

• Create product profiles defining product features, benefits, claims, and key ingredients

• Work with Marketing and PR to develop storytelling for products

• Manage clinical testing requirements for key product launches

• Ensure that all formulas are developed for compliance within US, CA, UK, EU and AU/NZ

• Attend industry events, trade shows, and supplier meetings to stay abreast of current trends and technologies

• Bring innovation, ideas and new ingredients to the forefront of the product ideation process, keeping the Founder’s formulation philosophy in mind.

Requirements

• BA/BS required

• Minimum 5 years of experience in product development in the skincare industry and CURRENT

• Detail oriented, diligent, data-obsessed

• Experience working with contract manufacturers, briefs, and formula evaluation

• Experience working at a founder-led brand is a must

• Experience working within the Sephora environment is a plus

• Must have a strong understanding of chemistry as it pertains to skincare ingredients

• Outstanding project management skills

• Demonstrated history of meeting formula approval deadlines

• Regulatory and clinical testing knowledge is required

24 Seven Talent

Robert Half is seeking a highly organized and enthusiastic Marketing Coordinator to join our client’s dynamic marketing team. The ideal candidate will be a creative thinker with strong communication skills and a passion for marketing strategies. The Marketing Coordinator will play a pivotal role in supporting various marketing initiatives and campaigns, ensuring their successful execution and contributing to the overall growth of the company.

Responsibilities:

• Support brokers with service presentations, marketing materials, offering memorandums and email marketing
• Help manage accuracy and brand alignment across traditional and digital marketing efforts for all of agent’s assignments and projects
• Provide ideas and methods to improve the quality and effectiveness of professional deliverables
• Assist with social media promotion of sales and new assignments for agent’s social networks
• Ability to provide additional assistance on other Department initiatives including but not limited to newsletters, website management, company events, social media, custom projects, etc. as requested

Preferred Qualifications:

• Degree in Marketing, Communications, Real Estate or related field
• Minimum 2+ years commercial real estate marketing or support experience, salary and projects adjusted based on experience level (required)
• Knowledge of commercial real estate marketing websites and syndication (CoStar, Loopnet, Crexi, Buildout, etc.)
• Proficient in InDesign, Photoshop, and Canva
• Experience with commercial real estate jargon, concepts and websites
• Experience with social media marketing and email marketing
• Strong project management and time-management skills

Robert Half

Flexible Schedule – In-Office Required – DO NOT APPLY IF OUT OF STATE

My name is Jeremy, and I own a growing digital marketing agency in the Tulsa area. We want to hire someone who wants to learn cutting-edge marketing and increase their skills. We train team members and provide opportunities to grow into department managers.

TRAINING PROVIDED

The marketing assistant specialist position involves:

• Posting to Google Business Profiles
• Optimizing Google Business Profiles
• Keyword Research
• SEO Content Strategy
• SEO Optimizing Blog Posts
• On-Page SEO Optimization
• Collaborate with marketing professionals to produce copy for advertisements or articles

Skills that are a plus but not required:

• Keyword Research
• Google Business Profile management
• Social Media Management
• Work with WordPress SEO Plugins
• Experience in web design and content production
• Experience in copywriting and editing
• Understanding of project management principles
• Excellent communication (oral and written) and presentation skills
• Outstanding organizational and planning abilities

The role doesn’t include just one project at a time, so keeping up with multiple video meetings, requests, and information is vital.

Excellence in every task assigned, attention to detail, and providing support for the clients using the platform are central pillars of the position. Skills necessary include good communication skills, being “tech-savvy,” hungry to learn, and being ready to complete multiple weekly assignments.

• This role starts as a part-time position and grows into a full-time –

Grow Home Care Marketing

Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the year ending December 31, 2022, Newmark generated revenues of approximately $2.7 billion. As of June 30, 2023, Newmark’s company-owned offices, together with its business partners, operate from approximately 170 offices with over 7,400 professionals around the world. To learn more, visit nmrk.com or follow @newmark.

JOB DESCRIPTION:

As our senior product manager for the brokerage business, you excel at three things: crafting product vision, managing team culture, and understanding tradeoffs. In this role, the product manager will be required to understand the business to develop new products and guide existing ones toward positive outcomes for customers and Newmark. As they shepherd a product along on its journey to market, they will be charged with understanding the needs of the team to ensure the best outcome for the business.

Product managers don’t always get to work on large teams to start. At the beginning, they will be expected to wear many hats. Not only will they define the problem statement, the product mission and what success looks like for the product. They will often be asked to eschew the traditional scope of their role to drive the early success of their product with great research and analysis to validate their hypotheses.

Responsibilities for Internal Candidates

ESSENTIAL DUTIES:

• Act as the “voice of the customer” from the business side in to the rest of the organization
• Envision/articulate the product strategy for assigned products
• Drive discovery of new ideas to assess/define the problem statement, the benefit hypothesis and adherence to the strategic vision
• Partner with the Product Director in defining a multi-year roadmap for the assigned product/s to illustrate our vision and plan into the future
• Partner with UX designers and engineers to conceptualize intuitive, scalable, and high-quality solutions that help users accomplish their “Jobs To Be Done”
• Collaborate with the engineering and delivery leads to ensure on-time, within-budget delivery of committed features on a roadmap
• Drive buy-build-partner analysis, and where necessary, review potential partner relationships for the product
• Develop and deliver KPIs which measure product value and adoption metrics
• Train/Demo users on system(s) as needed
• Ability to travel between 10 – 15 percent of the time

SKILLS, EDUCATION AND EXPERIENCE:

• University bachelors/master’s degree, preferably in business, information systems, marketing, computer science, or other relevant areas
• 6+ years of experience in Product Management, having managed multiple/portfolio of digital products preferably in the real estate industry
• Experience managing product roadmap end to end
• Excellent communication skills to interact with business stakeholders and cross-functional teams
• Metrics-driven: Strong analytical and synthesis skills are a must, including the ability to absorb and process large amounts of data into actionable information
• Extensive experience in defining, refining and prioritizing the product backlog aligned with the product roadmap
• Experience driving stakeholder discussions, demonstrations and sticking to the desired agenda to produce expected outcomes
• Experience in Agile development and writing user stories
• Experience with best practice agile scrum development and lean startup principles
• Proficient in productivity applications such as Microsoft Office, Miro, etc.

WORKING CONDITIONS: Normal working conditions with the absence of disagreeable elements

NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.

Newmark is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Newmark

Are you ready to take the next big step in your career?

Our client, a leading health and wellness company, is actively seeking an outstanding marketing communications coordinator to support brand marketing projects, gather and share information with global and regional teams, and assist with daily brand governance data analysis and reports, as well as, preparations for annual events.

Requirements

• Must have 2+ years of experience in advertising, marketing communications, strategic planning or other brand-related fields

• Amazing communicator, both written and verbal, with high attention to detail and organization skills.

• BA/BS Degree

Please send your updated resume and portfolio to: [email protected]

For more information about Arrowmac and all of our jobs, please visit www.arrowmac.com

Arrowmac

As a Digital Marketing Manager with our client, you will play a pivotal role in developing and executing digital marketing strategies to increase brand awareness, drive website traffic, generate leads, and ultimately, contribute to the growth of our business. You will lead a team of digital marketing professionals, collaborate with cross-functional teams, and leverage your expertise in digital marketing to achieve our objectives.

Key Responsibilities:

1. Digital Strategy Development: Develop and execute comprehensive digital marketing strategies that align with the company’s goals and objectives.
2. Team Leadership: Lead and mentor a team of digital marketing specialists, including SEO experts, content creators, social media managers, and paid advertising professionals.
3. Content Marketing: Oversee the creation of high-quality and engaging content across various digital channels, including blogs, social media, email marketing, and more.
4. SEO and SEM: Optimize website content for search engines, manage paid advertising campaigns (Google Ads, Bing Ads, etc.), and continuously improve search engine rankings.
5. Social Media Management: Develop and implement social media strategies to enhance brand presence, engagement, and follower growth on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
6. Email Marketing: Manage email marketing campaigns, segment audiences, and drive effective lead nurturing through email automation.
7. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns and channels using data-driven insights. Adjust strategies accordingly to improve ROI.
8. Budget Management: Manage the digital marketing budget effectively, allocating resources to maximize ROI and meet KPIs.
9. Digital Advertising: Develop and execute online advertising campaigns across various platforms, ensuring effective targeting and creative execution.
10. Conversion Rate Optimization (CRO): Continuously optimize website and landing pages to improve conversion rates and user experience.

Qualifications:

• Proven experience (3-5 years) in digital marketing roles, with a track record of successful campaigns.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, and email marketing platforms.
• Proficiency in data analysis and reporting.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinking and a strong ability to stay updated with industry trends.
• Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.

Robert Half

Who We Are:

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of innovative products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities.

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

The Associate Product Manager is responsible for assisting the Product Management team with support projects and tasks. The Associate Product Manager is also responsible for gathering and interpreting data around product and category performance.

This role reports to the Manager, Senior Product Manager.

Functional/Technical Competencies

• Product Lifecycle Management & Business Ownership: Support the entire end-to-end product lifecycle, from initial concept through to market launch, growth, scaling, and potentially phaseout. Assist the Product Management team with implementing strategies in order to ensure the success of product(s).
• Strong Business Acumen: Assist with strategic planning and utilize a strong understanding of portfolio planning and optimization. Assist with and develop the ability to conduct Voice of Customer assessment to ensure we are meeting customer needs and deploying a strong value proposition.
• Research & Design: Establish a deep understanding of consumer needs to ensure design decisions are driven forward and that our top-quality, innovative products are meeting the end user’s needs.
• Provide support for the Product Management team with new product opportunities and visions.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.
• Data Analytics: Define, analyze, and report on KPIs that capture the value customers are receiving, ultimately relying on data driven decision making. Communicate data to the Product Management team in order to help Marketlab proactively respond to industry trends.
• Market Analysis: Use knowledge of industry trends and organizations to remain fluent on current medical designs, solutions, and problems in the market.
• Display a strong understanding of emerging trends, tech, and category financials.
• Gather and communicate relevant data; including product data, web analytics, statistics, consumer trends, etc.

Behavioral Competencies

• Cross-Functional Communication: Foster collaboration across stakeholders and departments and align them around the vision of the product strategy.
• Demonstrate diplomatic communication to foster strategic alignment with a cross-functional group.
• Use language that key team members and stakeholders understand to ensure clarity on what needs to happen and how it should occur.
• Decisions & Prioritization: Help to make informed decisions that will effectively and efficiently carry product(s) through their lifecycle by keeping a constant connection with the team, the business, the customer, and the market.
• Creative Problem-Solving: Anticipate potential challenges related to the product cycle and think outside of the box to find the best ways to solve them.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.

What You’ll Do:

• Engage directly with customers and Key Opinion Leaders (KOLs).
• Visit customers and help to gather data during interviews and panel discussions with end users, attend trade shows, business reviews, etc. (Up to 25% travel).
• Provide technical support to internal stakeholders with a deep understanding of product(s).
• Support category reviews for the enterprise leadership team.
• Assist in SKU and supplier rationalizations.
• Collaborate with Sales and Customer Care to review customer feedback and answer questions.
• Collaborate with Marketing to develop marketing materials.
• Assist in regular product trainings with Marketing, Sales, and customers to ensure they understand the vision necessary for a successful product launch.
• Participate in business reviews with strategic suppliers.
• Provide various support to the product management department as directed.

What You’ll Need:

The ideal candidate will have…

• Bachelor’s degree in business or related clinical/technical field is preferred.
• 0-2 years of experience in product management, preferably in the medical device industry.
• Strong communication and presentation skills.
• Excellent time management skills.
• Strong attention to detail.
• Proficient in standard office software (Microsoft or Google Workspace).

Benefits:

• Paid parental leave
• Scholarship reimbursement
• 401k match
• Benefits effective day one of employment
• Paid short term disability leave
• Flexibility with work from home
• Generous PTO policy that starts on day one
• Paid holidays
• Health and wellness program
• Employee discount program within our family of companies

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketlab

Our client, a major name in the interior design industry, is in need of a talented Brand Marketing Director to add to their team.

About The Role

The Brand Director will provide mentorship and guidance to our designers, copywriters, and markets, in order to ensure all marketing collateral aligns with the company’s vision and mission and effectively promotes our brand.

We expect you to leverage your marketing experience to set the strategic direction for our marketing initiatives, develop branding guidelines and processes, and plan and oversee the execution of marketing campaigns. An ideal candidate for this position should have a strong background in Digital Marketing, Advertising, or International PR. A demonstrated ability to optimize brand marketing plans and interpret market data is essential to the role. You must also be familiar with audience segmentation, A/B and multivariate testing, and brand activation strategies.

Responsibilities

• Plan, create, and oversee the implementation of a comprehensive marketing strategy, with the focus on increasing brand awareness and boosting sales and conversions
• Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create a Unique Sales Proposition (USP) that will help differentiate our brand from competitors
• Define a content marketing strategy that will help us increase online visibility, boost brand awareness, and reliably drive qualified organic traffic to our website
• Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
• Oversee the design and development of marketing collaterals, such as lead magnets, promotional emails, banners, pop-ups, landing pages, social media posts, and paid ads
• Manage all brand promotions for the company, including paid media, PR, social media advertising, and sponsorships

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience as a Brand Director or a similar role
• Excellent communication, problem-solving, and organizational skills
• In-depth knowledge of the buyer’s journey and proven ability to create an effective marketing funnel
• Experience with A/B and multivariate testing
• Proficiency with email autoresponders (e.g., MailChimp, GetResponse, Active Campaign), Google Adwords, and Google Analytics
• International Marketing experience is a plus
• Strong analytical and storytelling skills (Excel, Tableau, PowerPoint.

This is an onsite role in NYC paying roughly $175,000

Createch – Creative + Tech Staffing