About the job
A shared passion for our brands and what we stand for is a plus! Reporting to the Director of Brand Marketing, the key function of the Brand Manager (BM) is to spearhead marketing platforms and programs including consumer, customer and bottler facing activities. The BM will responsible for tracking and maintaining monthly performance reports and continuously monitoring marketing trends and keeping a close eye on competitors in the marketplace.
Essential Job Functions:
Brand Planning
- Support in the creation and development of the brand marketing plan – from strategy to analysis and detailed marketing support informed by data and insights.
Business Analytics
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability.
- Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
- Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
Bottler And Customer Engagement
- Brand Presentations – work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories.
- Generate compelling consumer marketing programs, to drive demand at retail.
Innovation And Product Launches
- Develop and execute integrated marketing plans and go-to-market strategies for new campaigns and product launches, collaborate cross-functionally with Sales Operations, Shopper, Digital, Creative, and industry partners to create compelling innovation stories.
- Champion the brand with compelling presentations with insightful detailed information.
Partnership Marketing
- Facilitate the execution of the Brand’s Pillars, Partnerships and Platforms.
- Assist the Brand’s Consumer engagement efforts surrounding marketing partnerships, events, and consumer centered programs.
- Project Management: Develop and manage project workflows as it pertains to brand marketing Initiative’s.
Digital / Social
- Assist with the management of digital campaigns / marketing pillars, social strategies, and content
Position Requirements
- Minimum 5 years relevant Brand Marketing work experience in beverage, CPG or lifestyle marketing required.
- Must have been with the same org for a minimum of two-years with a demonstrated successful track record as a Brand Manager.
- Bachelor’s degree in Marketing or related field preferred.
- Ability to travel 20%+ of the time.
- Strategic Thinker and full commitment for execution.
- Strong passion and responsibility to deliver results.
- Experience with lifestyle marketing, digital media, sponsorships, and event marketing.
- Passion for action sports, motorsports and/or strong cultural understanding is a plus.
- Familiarity with Project Management Software is a plus (Air table/Click up).
- Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook.
- Highly motivated self-starter with a strong sense of urgency.
- Strong organizational and communication skills.
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