General Staff Jobs

Job Description:  

Director of Marketing, Digital Marketing, E-commerce, Brand Development 

About HolistaPet: 

HolistaPet is a Los Angeles-based pet wellness company founded in 2017. Our focus early on was in Natural Products however over the years we have expanded our product line to include wellness supplements and accessories for dogs, cats and horses. 

We’ve also transformed the way we do business. Unlike the average company whose only objective is to sell goods, we’re trying to do good also. We’ve made a pledge to donate $1 from every product sold since January 1st of 2023 in perpetuity in an effort to end economic euthanasia. We love pets and are pushing to do our part in ethical sales to help rescue organizations around the U.S. in our shared mission. It’s our aim to provide access to useful education, research, and share real experiences and stories through our content and blogs. 

Our team is filled with big ambitions and we’re looking for an ambitious leader to join and help take our company to the next level. The bigger we can get, the more pets we can save! 

Job Summary: 

We are seeking a creative and organized Director of Marketing who will implement positive marketing initiatives for our growing company. Ideal candidate will be an effective collaborator and motivator who can lead a team of marketers to success. Director of marketing applicants must have extensive experience in sales and marketing, thrive in a fast-paced environment and be able to delegate and track multiple ongoing projects and responsibilities simultaneously. The Director of Marketing reports to the CEO and will work closely with the leadership team. 

Responsibilities: 

• Lead development and implementation of marketing, advertising, and sales initiatives
• Educate marketing team on brand identity
• Lead product development, advertising campaigns and pricing strategies
• Find innovative ways to connect with target audiences
• Own and manage the consumer experience and post-purchase journey 
• Oversee social media marketing platforms
• Increase brand awareness and reach across multiple platforms
• Direct analytical data gathering and marketing/consumer test strategies
• Direct and oversee all design and advertising ventures
• Attend conferences, meetings, conventions, in order to stay current on market trends and new research
• Create and adhere to marketing budgets
• Train, and manage marketing team, including performance reviews
• Present frequent progress reports to executives

Qualifications and Skills: 

• Single most important qualification; MUST LOVE ANIMALS!
• Bachelor’s degree in marketing, communications, business administration or related field  (or equivalent experience) 
• MBA preferred
• 7+ years extensive experience in sales, e-commerce marketing, advertising and brand management
• 5+ years leading, managing, and developing marketing teams 
• Experience in pet industry preferred
• Expertise in e-commerce tech stack, including but not limited to; Shopify, Klaviyo, AWS, WordPress, and Google Analytics
• Start-up eCommerce experience strongly desired
• Understanding of multi-channel digital marketing, including but not limited to; Affiliate Marketing, Paid Advertising, Email Marketing, SEO Marketing and Amazon
• Proven dynamic leadership and project management skills
• Strategic, innovative and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
• A sense of humor and a bent toward having fun strongly preferred 
• A sense of responsibility for community outreach

Interpersonal: 

• Exceptional leadership, management, & communication skills. 
• Skilled at influencing key stakeholders, including executive leadership, and partners. 
• Strong time management and prioritization skills 
• Thoughtful and self-reflective
• Team-player, hard-working, organized, and goal-oriented 
• Passion for e-commerce, consumer retail and/or digital marketing is a plus 
• An environment of collaboration, high performance, & respect amongst all employees and managers 
• Willingness to teach; willingness to learn

HolistaPet is a proud equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. 

Cheef Holdings

SUMMARY

The Digital Communications & Social Media Manager role combines social media management, public relations (PR), campaign, and event support. This role expands company reach and growth by ideating, coordinating, and executing strategic community engagements across channels.

JOB DUTIES

• Manage the company’s social media strategy, and posting schedule, account growth and content delivery, with the goal of growing the brand’s audience and building a more emotional connection with consumers/users.
• Procure, design, and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. Source and manage content (via influencers and content creators) to augment campaigns and marketing activations.
• Maintain the day-to-day operations of public relations, including press release/media alert writing and distribution, media relationships, business and trade platform posts, agency management and blog to increase brand profile and awareness.
• Establish and maintains the brand look, feel, creative vision and voice for all social media channels working with the creative team
• Align messaging with consumer interests, relevant topics including viral trends and other opportunities to engage by staying current on social media technology and trends
• Monitor, track and analyze all PR and social media activity. Publish and distribute monthly reports
• Increase consumer demand and engagement on key social platforms by amplifying product storytelling, brand storytelling and user generated content (UGC) opportunities
• Identify and retain brand ambassadors and influencers who align with the company image, vision, and brand direction and who will enthusiastically amplify the brand through their own channels
• Create and publish social posting calendar aligned with marketing campaigns and direction to share with internal stakeholders
• Other related duties as assigned

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Five (5) years’ managing social media strategy, social content delivery, reporting analytics and earned media/Public Relations
• Experience managing social media posting platforms such as Hootsuite or Sprout Social
• Advanced knowledge of social media marketing tools
• Demonstrated knowledge and experience in social audience growth tactics

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.

Our Company is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.

Mexilink is a leading full-service importer, master U.S. distributor and nationwide marketer of prominent consumer packaged goods throughout the US omnichannel marketplace. With deep industry knowledge in the Hispanic and General Markets, Mexilink provides partner brands a comprehensive 360-degree strategy to grow market share in the US from importation to consumption. From Tajin Seasonings and Dolores Tuna to Unilever and PepsiCo Mexilink proudly represents these and other market leading brand and industry leading companies.

Position Summary

As a Brand Manager, you will ensure the crafting of a solid, fact-based, multi-year strategic vision and brand development framework to guide growth of a portfolio of international brands through the successful execution of business plans to meet business expectations and KPI’s for these brands. You will work closely with cross-functional teams as well as our commercial partners to guarantee brand integrity guiding efforts across multiple channels and geographies. You will use your industry and marketing expertise to create innovative marketing plans and work with the Sales team in developing commercial plans suitable for all regions and types of trade, set and manage budgets, define volume growth, manage monthly forecasting, and encourage optimal execution of all brand initiatives observing uniformity across regions and customers to strengthen our client’s brand identity.

Your responsibilities will be:

• Is the brand champion and expert while ensuring our brands’ integrity in all aspects, from financial and thorough understanding of a brand P&L to the disciplined of building strong and positive relations within the organization and with our business partners.
• Possesses executive presence and is seasoned in managing commercial relations with business partners, experienced in presenting to Manager and Director level executives, and at the same time is fully adaptable to roll his sleeves up to work at market and store levels. Speaks and understands business language and terminology used by multinational corporations.
• Full understanding of portfolio management principles, brand innovation processes and brand communication strategies, budget planning and management, and brand KPIS measurement and reporting.
• Plans, implements, and measures successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotional planning at regional and customer level, and advertising).
• Contributes to the generation of the annual brand planning process as part of the overall company and commercial planning process.
• Has full understanding of the S&OP process and all the variables included in this monthly process from a brand perspective, collaborates with procurement and sales in the monthly revision of the sales forecast and inventory management processes.
• Sets brand planning calendar, coordinates cross-functional activities and processes, manages timelines, and ensures timely completion of all deliverables.
• Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, events, and other marketing vehicles.
• Utilizes category, customer, and consumer insights to identify growth opportunities and drive innovation in product development as well as brand initiatives.
• Collaborates with sales team on the creation of specific strategies for clients.
• Represents the company and provides support as needed at various trade shows and conventions.
• Provides reporting and presentations to the management and stakeholders through proper measurement of the business unit activities.
• Proposes strategic recommendations based on analysis of ongoing trade promotions, consumer programs, and brand performance, analyzing syndicated data and our data collected via merchandising team as well as sales trends.
• Monitors product catalog compliance working with regulatory and legal areas.
• Prepares weekly, monthly, or other types of reports following up on brand’s KPIs.
• Ensures team is within brand budget and adhering to brand objectives and strategies.
• Supports as needed on the monthly report of open funds to maximize brand spend for reinvestment.
• Performs other duties as necessary to support the company’s objectives.

You should have:

• Bachelor’s degree in Marketing, Business, or related field
• 3-5 years of experience in brand management, brand marketing, or marketing management.
• Bilingual – English and Spanish required.
• Open to travel 15% of the time.
• Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously with complex and demanding deadlines.
• Proven ability to work cross-functionally.
• Analytical/problem-solving skills to develop creative, rational solutions.
• Exceptional communications and interpersonal skills.
• Experience managing a brand across multiple markets
• Creative thinker, problem-solving abilities to drive solutions.
• Ability to work independently.
• Project management experience, with a solid understanding of project management principles and techniques.
• Strategic thinker able to identify long-term opportunities and trends.

Physical demands:

The employee must regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl.

Our work environment:

We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, plans and culture.

Our benefits:

Excellent career path

Healthcare plan

Long and Short Term Disability

Paid Holidays

Life Insurance

Mexilink Inc

We are seeking a highly skilled and experienced E-commerce Marketing Manager to join our team at Jeffree Star Cosmetics. As the E-commerce Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive online sales, enhance customer experience, and optimize the e-commerce platform. You will work closely with cross-functional teams to create and implement effective digital marketing campaigns and ensure a seamless online shopping experience for our customers.

Responsibilities:

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and increase customer acquisition and retention.
• Collaborate with the creative team to develop compelling digital marketing materials, including website content, email and text campaigns, social media ads, and display advertising.
• Optimize the e-commerce platform to enhance user experience, improve conversion rates, and increase average order value.
• Conduct market research and analyze customer data to identify trends, customer preferences, and opportunities for growth.
• Manage and optimize digital marketing channels, including SEO, SEM, email marketing, social media advertising, and affiliate programs.
• Monitor and analyze website analytics, conversion rates, and customer behavior to identify areas for improvement and implement data-driven strategies.
• Plan and execute product launches and promotions on the e-commerce platform, coordinating with the product development and sales teams.
• Collaborate with the customer service team to ensure a seamless online shopping experience and address customer inquiries and concerns.
• Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce and digital marketing to continuously improve strategies and tactics.
• Manage marketing budgets, ensuring efficient allocation of resources and delivering measurable results within budgetary constraints.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or equivalent work experience.
• Proven experience as an E-commerce Marketing Manager or similar role in the cosmetics or beauty industry.
• Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
• Demonstrated ability to develop and execute successful e-commerce marketing campaigns that drive online sales and enhance customer experience.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using web analytics tools, such as Google Analytics, to track and analyze website performance.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Familiarity with industry trends, consumer behavior, and competitor analysis in the e-commerce space.
• Passion for the cosmetics industry and a strong understanding of the Jeffree Star Cosmetics brand.

Join our dynamic team at Jeffree Star Cosmetics and play a key role in driving online sales, optimizing the e-commerce platform, and delivering an exceptional online shopping experience for our customers. Apply now and be part of a fast-paced and innovative beauty brand!

Jeffree Star Cosmetics

Onward Search needs a full-time, direct hire B2B Marketing Director for a recruitment marketing organization, working with some of the largest brands in the world.

This role is Hybrid Onsite 1-2 days / week in Norwalk, CT.

You’ll join the Marketing team and lead B2B marketing strategy for outbound & inbound, be hands-on in executing marketing campaigns, and grow & manage a team. This is a great opportunity to be creative with a high probability of growth for the right entrepreneurial candidate who wants to build out a team and create culture.

As a B2B Marketing Director you’ll:

• Develop and execute B2B marketing strategy for both outbound and inbound
• Be hands-on in executing email marketing, SEO, paid search, paid social, organic growth, and social media campaigns, while also arming sales team with sales materials, writing email messaging, templates, one sheets, value prop, and product messaging
• Own partnerships, live, virtual events, and tradeshow activations including the event calendar and networking with trade organizations
• Develop creative briefs ensuring target audiences are engaged, write marketing messaging, and develop communications plans that drive engagement & increase brand awareness
• Conduct user testing, A/B testing, and customer surveys, analyzing results for optimization and improvement
• Create & maintain analytical reports on performance data providing strategy for growth, and track audience data to create customer profiles

Skills & Experience Needed:

• 5-10 years experience in marketing with a mix of B2B and B2C
• Strong, proven track record of building revenue from zero to profitability through B2B sales
• Audience growth experience, knowing all the tricks of the trade with hands-on marketing campaign management across SEO, paid search, partnerships, and organic growth
• Proficiency in Hubspot, setting up & managing email marketing campaigns
• Content writing, copywriting and messaging experience with impeccable skills in grammar and spelling
• Experience marketing content & networking event opportunities to CMOs or Vendor/Service Providers; or background in publishing content, media company, or subscription / membership business
• Entrepreneurial with experience in startup environments
• Team Management experience

B2B Marketing Director Benefits package:

• Medical, Dental, and Vision Insurance
• Life Insurance
• EAP
• 401k Program + Match
• Flexible Spending
• Commuter Benefits
• Generous PTO

At Onward Search, our job is to find your dream job.

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands.

More than recruiters, we are true partners who continue to check in, talent advocates who make sure your needs are met, and trusted advisors who measure our success by yours.

Uncover more career-changing creative, marketing and tech opportunities at Onwardsearch.com.

DE&I is not just our promise, it’s our passion.

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.

Refer-A-Friend

Have talented friends or colleagues in your network looking for their next gig? Refer them to us and earn $250!

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Uncover more creative, gaming, marketing and tech opportunities at Onwardsearch.com

Onward Search

Senior SEO Architect

Remote

$120k-$150k base (commensurate with experience) + 10% bonus

Full benefits

B2B organization is looking for a Sr. SEO Architect to provide strategic leadership, execution support and serve as the primary stakeholder for organic search marketing across the organization.

You’ll serve in a leadership role within the marketing team, working in close alignment with the Content Manager and other team members, contractors, and agencies to ensure maximum organic visibility across targeted converting audiences.

Primary Qualifications Required:

· 5+ years of full-time SEO experience at an in-house and/or agency is a MUST!

· Deep working knowledge of technical and on-page SEO is a MUST!

· Extensive experience using Google Search Console and GA4 required including creating goals, events, custom reporting with segment creation, etc.

· Advanced experience with SEMrush, Moz, Screaming Frog, Ahrefs, and other standard SEO tools and programs).

· Advanced Excel skills with reporting (Dashboard, Pivot, Vlookup, filters, validations, and other useful functions preferred.

· Working/intermediate knowledge of HTML, CSS, and JavaScript or React is required.

Responsibilities:

· Create and manage a strong SEO strategy to drive website traffic through organic searches.

· Develop SEO optimization strategies for the website by conducting keyword research and competitive analysis to understand opportunities and gaps.

· Design SEO-content strategies supportive of appropriate pillar and content cluster structures for achieving increased authoritative value.

· Leverage SEO platform insights such as SEMrush, Moz, or MarketMuse, to develop additional strategies or tactics to improve organic search performance.

· Lead organic search meetings with content team and eternal writing resources to discuss reporting, best practices and new content opportunities.

· Consult and provide recommendations to cross-functional teams to ensure pages or experiences are optimized for search engines.

· Create on-page recommendations across the site (technical and semantic) and off-page recommendations, implementing those recommendations when applicable.

· Recommend and implement technical SEO to lead to better crawling and indexing – such as XML sitemaps, site speed improvements, structured data markup, canonical tags, etc.

· Develop and execute an internal and external linking strategy, including documenting best practices.

· Continually audit the website for ongoing optimizations and also uncovering new optimization opportunities; working with the development team to execute recommendations.

· Remain updated on emerging SEO tactics and constantly evolving search engine algorithms.

· Analyze SEO campaign performance and user behaviors to make recommendations for future optimizations.

· Analyze competitive data to drive search marketing and continually improve online presence.

· Compile and present organic search reports to stakeholders and marketing dept.

· Brainstorm new and creative growth strategies while evaluating and altering current strategies.

· Measure and report performance of all organic search campaigns and assess against goals (ROI and KPIs).

· Evaluate emerging technologies and provide thought leadership/perspective for adoption.

· Evangelize SEO throughout the organization.

Additional Qualifications Desired:

· Bachelor’s degree in marketing, business, quantitative or analytical-related degree.

· Prior experience managing at least 1 direct report.

· Outstanding verbal, written and presentation skills and strong organizational skills.

· Prior experience conducting full SEO audits is required.

· Deep knowledge of SEO best practices including, but not limited to tactics surrounding keyword research, analysis, content, topic clustering, on-page optimization, site architecture, backlink auditing, core web vitals, page experience, google supported JSON schema markup, crawling and indexing, content consolidation and expiration and general SEO troubleshooting.

· Good understanding of how design and development can impact SEO with the ability to clearly articulate the importance of SEO functionality.

· Ability to analyze SEO reports in order to provide insights into campaigns based on the data required.

· Experience with conversion rate optimization, online user behavior, A/B and multivariant testing preferred.

· Ability to work in dependently with little supervision.

· Demonstrated ability to work effectively and diplomatically with colleagues, agency partners, contractors and corporate contacts across multiple communication methods and different time zones.

LHH

Senior Social Media Manager – Boston or Newburyport, MA

Matter Communications is a Brand Elevation Agency that integrates PR, marketing, and creative services into content-rich campaigns that inspire action and build value. From fast-growth startups to established brands, we work with clients across diverse industries, including technology, healthcare, consumer, and professional services. We immerse ourselves in our clients’ worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.

As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We’re currently looking for a dynamic, results-focused Social Media Manager to join our MatterMKTG team based in our Boston or Newburyport, MA offices, working with clients across the agency. The Social Media Manager will report to the Social Media Director and be responsible for leading and strategizing best-in-class organic social media programs that maximize our client’s success while managing and mentoring others so they can grow in their marketing careers.

Here’s the mix of what you’ll be doing day to day:

• Act as the leader overseeing multiple clients across all sizes and managing teams to provide insight, direction, and strategy.
• Review all social strategy, reporting, and content deliverables, and giving concise feedback that helps members continuously improve and learn. Effectively delegating work and proactively giving ideas on how the team can enhance programs.
• Define and measure goals and KPIs through social media programs for clients.
• Know the fundamentals of paid social to collaborate cross functionally with the paid teams.
• Consistently providing insightful recommendations and observations on both external client calls and internal discussions; providing a POV on new and emerging formats or trends that align to a client’s brand.
• Work collaboratively with integrated marketing teams across the agency to define winning integrated strategies and program execution.
• Oversee the continued growth, development, and learning of the social team through mentoring and coaching.
• Supporting the social team as needed by stepping in when there are out of offices, and leading complex calls/presentations.
• Help support driving new business activities alongside the leadership team across channels.
• Researching and recommending new social media tools and/or educational seminars or events that will help the team grow and learn.
• Creating and implementing best practice processes when it comes to social media, content generation, reporting, pitching, auditing, etc.
• Raising Matter’s social IQ internally by identifying or creating best practices, tools, case studies, and creative campaigns that can be shared throughout the agency.

Along with creativity, drive and self-motivation, your previous experience and attributes will include:

• 6-9 years’ experience developing successful, measurable social media programs for multiple clients, both B2B and B2C
• Agency experience with client services history is a must
• Bachelor’s degree or equivalent relevant business experience
• Extensive knowledge and expertise of social media channels including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tik Tok, Reddit, Pinterest, YouTube, etc.
• Demonstrated knowledge of new and current social media platforms and post formats
• Has a deep understanding of social media metrics, benchmarks, and knows how to analyze social media data to tell a story; can develop insights and recommendations based off social data
• Experience launching and optimizing paid social programs is a plus
• Ability to develop and implement high-impact social content and social advertising through messaging and visuals, as a standalone program and as part of broader integrated campaigns
• Experience leading a team; providing professional development opportunities, handling reviews and providing critical feedback
• Experience working with larger cross-functional marketing teams, implementing integrated campaigns in consumer and B2B
• Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers
• A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously
• A creative and results-oriented approach to all work that is produced
• Exceptional verbal and presentation skills

Benefits: A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits and fun bonuses to our workforce. These include:

• Medical, dental, and vision plans
• 401(k) plan
• Disability and life insurance
• Flexible spending accounts
• Employee assistance plan
• Comprehensive time-off plan (including holiday, PTO and sick time)
• Paid parental leave
• Freeze Fridays (2pm close every Friday!)
• Flex Fridays (work from anywhere!)
• Annual holiday paid break between Christmas and New Year’s
• Birthdays off
• Paid volunteer time through Helping Hands
• Monthly FUN events in all offices
• Employee referral program
• Mentor program for junior employees
• Matter Wellness program, featuring extracurricular activities and interoffice competitions
• Office exchange program
• Trainings and educational programs
• Mental health day
• Floating religious holiday
• Surprise rewards throughout the year
• Exceptional company culture

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Matter Communications

Find Your Marketing Sweet Spot

Chocolate, cookies, snacks, crackers and more! Find your sweet spot with pladis – the company where sweet and savory treats are part of your marketing life! pladis is a global organization which is home to the iconic brands of Godiva, Flipz, Turtles, McVities, and Carr’s. We are looking for marketing stars who want to be an integral part of a dynamic team that will bring these brands to more people around the world. Consumers are at the heart of our business. We build brands that consumers love and are part of their everyday lives with our focus on marketing prowess and doing things differently.

Join us in our promise to deliver happiness to the world with every bite!

Our ABM will be responsible for supporting the development and execution of marketing strategy and tactics. In this role, you will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of our brands – including enhancing brand positioning and equity, managing the budget, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.

Responsibilities

• Lead business analytics (share, volume, competition) to drive business objectives. Analyze consumption & consumer data. Translate learnings and insights into actionable recommendations.
• Manage and track overall marketing budget
• Support development of strategy and execution of annual marketing plans
• Contribute to the development of the long-term strategy for the brand, including brand objectives, integrated marketing plans, and budgets
• Lead cross functional team in the development and execution of new product launches and seasonal executions
• Partner with agencies and cross-functional teams on creative development and execution of brand activations / 360 marketing plans
• Collaborate with key cross-functional partners including Packaging team, Shopper, Supply Chain, Finance, and Sales
• Manage agency and partnership relationships

Skills & Experience

• 2-3 years of marketing experience or a combination of sales and marketing experience is required
• Solid understanding of P&L and budget management experience
• Solid project management experience
• Ability to develop and create new initiatives for the brand and assigned businesses
• Ability to work within and lead a cross functional team required
• Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required
• Understanding of marketing strategies, IRI/Nielsen syndicated data and research methodologies
• Fundamental understanding of other functional areas that impact the business P&L
• Ability to prioritize, multi-task and maintain attention to detail
• Strong ability to work in teams and build good working relationships
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

Qualifications

• BA/BS in Marketing or a related business field is required, MBA preferred

pladis Global

The Paid Social Media Manager role supports the Company’s overall marketing strategy via paid social activities. This position is primarily responsible for strategizing, executing and continually optimizing our Paid Social Media Strategies, their daily activity, lead generation, and continuous testing primarily via Facebook.

Duties/Responsibilities:

• Strategize and execute paid lead generation campaigns on Facebook and Instagram.
• Campaign planning and execution, testing
• Performance optimization, analyze data and identify areas for improvement, implement

optimization techniques

• Analytics and reporting duties, such as prepare weekly and monthly reports on traffic and ROI
• Design & implementation of ad-hoc requests for campaign builds, creative rollouts,

reporting requests and other needs

• Manage social media budgets
• Coordinate with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product Development teams
• Stay up-to-date with new digital technologies and social media best practices
• Develop and leverage a close relationship with Facebook team or agency
• Perform other related duties as assigned

Required Skills/Abilities:

• Bachelor’s degree in marketing, communication, or a related field
• 3-4 years of experience in a professional hands-on Paid Social Media setting
• Meta certification
• Hands on experience using social media for brand awareness and lead generation
• Strong understanding of Paid Media and main KPI’s
• Familiarity with digital design a +
• Google Tag Manager & Google Analytics experience
• Proficient in MS Excel, PowerPoint, and Word; knowledge of Canva a +

Preferred Skills/Abilities:

• Excellent multitasking skills
• Strong written and verbal communication skills
• Deadline and detail oriented
• Critical thinking and quantitative analytical skills
• Team-first mentality

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)

Equal Employment Opportunity (EEO) is a fundamental principle at HPOne, where employment is based upon personal capabilities and qualifications. HPOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HPOne requires the necessary drug testing and background checks as part of our pre-employment practices. If assistance or accommodation due to a disability is needed, requests should be sent to: [email protected].

HealthPlanOne

Role: Email Marketing Manager

Location: New York City, NY (Hybrid – Tuesday – Thursday in office)

NOTE – multi-brand retail / ecommerce experience is required for this role

Our client is a well-known retailer and online marketplace specializing in the consumer electronics space. They are based in New York City and have been serving customers for several decades.

They are seeking an email marketing manager to join their dynamic and fast paced environment. As an Email Marketing Manager, this person will be responsible for owning the performance and KPIs of the email channel. They will play a crucial role in defining strategies and roadmaps for the email channel, collaborating closely with cross-functional teams to ensure successful execution of 360 marketing campaigns.

Responsibilities:

• Take full ownership of the email program, including testing, analytics, and reporting, to support online and retail store business.
• Focus on acquiring and growing email subscribers, retaining them, and engaging them through segmentation strategies.
• Develop and maintain email strategies, marketing calendars, campaign plans, and deployment processes.
• Oversee end-to-end campaign execution, including ideation, collaboration with team members, implementation, testing, optimization, reporting, and analysis.
• Implement best practices for email marketing, such as contact strategies, design, A/B testing, segmentation, and personalization.
• Implement and track metadata for product, brand, and custom segments in all email campaigns.
• Create and manage reporting and analytics to track channel performance and optimize campaigns to meet or exceed KPIs.
• Utilize web and internal analytics tools to identify marketing, customer, and product insights.
• Assist in planning seasonal campaigns, forecasting, and scheduling work for upcoming campaigns.
• Stay updated on industry trends and competitors in email marketing to inform strategies, testing, and technology adoption.
• Collaborate with agencies and third-party vendors.

Requirements:

• 5+ years of experience in managing and executing email marketing campaigns coming from a high volume retailer
• Prior experience working with an email service provider (ESP) and familiarity with platforms like Sailthru, Bluecore, and others
• Proficient in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms
• Strong background in managing high-volume and multifaceted email programs, including reporting on results
• Thorough understanding of email fundamentals, including CAN-SPAM requirements, segmentation, and performance metrics
• Knowledge of HTML and basic coding for email marketing
• Results-driven mindset with expertise in email and retail metrics and ROI analysis
• Successful track record of managing integrated email marketing programs for multi-channel retail companies
• Exceptional analytical and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Tableau, and Excel
• Excellent written and verbal communication skills

Compensation: $110 – 125k base

Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other things.

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AC Lion Digital Executive Search